butter LONDON™ was born in 2005 out of a rebellious spirit defined by a passionate objective: to offer the first toxin-free nail lacquer without compromising on colour, quality or performance. After the astounding success of our high-performance nail lacquers, we applied that same philosophy to colour cosmetics for the face, lip and eyes. Today, we are a clean beauty brand with premium feel good products for all skin tones and ethnicities to enjoy.
Every great idea begins with a genuine problem and ours was simple: nail colors were limited, hues were boring and formulas were toxic. Literally, the idea to create the first 3-Free nail lacquer brand was inspired on the streets of London. This is where we cut our teeth on becoming the best manicurists of our time. What started off as simple desk-side manicures turned into high-profile bookings for the best photographers, celebrities London had to offer. Our passion for unique colours propelled butter London into the epi-center of the fashion and runway world of colour cosmetics with the launch of our first liquid Lippy. It just made sense. Lipstick and the runway go hand in hand and today we still believe that a single lip color change can transform your look and your mood in seconds! Our success in lip inspired us to keep creating and expanding our makeup range. Today, we are humbled to say that the complete iconic butter LONDON™ solution of makeup and nail adds a touch of luxury to the lives of women and men around the world.
And while many have tried, no one has been able to replicate the butter LONDON™ unique attributes from which we were founded: custom, imaginative colors, rich ingredients, precision applicators and 8-Free nail formulas that glide on effortlessly with up to 10 days of wear.
We are, indeed, proud of our roots, but it’s our fans and peers that keep us in check. We are honored to be the recipient of an Allure ‘Best of Beauty’ award four consecutive years and named one of Oprah’s favorites four years running. Our founders were truly one-of-a-kind—never one to follow the crowd. Today, we uphold our heritage promise to deliver fun, imaginative products every single time. We believe that makeup and nail polish should be easy. It should leave you happy, good-looking and polished ---for Feel Good Beauty® you can trust.