We are butter LONDON the bon vivants of beauty...cultured, confident, expertly curated, divinely distinctive, and authentically inclusive.
It's the perfect storm of posh and playful, chic and cheeky, refined and slightly rowdy (in the way our colour squeals "look at me"). butter LONDON boldly eschews conventional beauty... we believe playful is beautiful and we encourage you to live a little.
Founded in 2005 by British entrepreneur, Sasha Muir with the help of Nonie Creme, London's premier fashion manicurist, butter LONDON quickly became the world-renowned 3-Free nail lacquer brand with a huge cult following. Today we continue to lead industry innovation with imaginative products, and good-for-you formulations in our expanded colour repertoire for eyes, lip & face using the same ingenious carcinogen-free Crafted with Care™ approach to formulations. We are high-impact captivating colour without compromise. Imaginative, ingenious, iconic, irresistible. We are a luxe brand known to invigorate (not intimidate).
Famous for unbridled creativity, self-expression, and unmistakable cheeky Brit wit... we're here to inspire. From our iconic ladylike botanical wallpaper (look closely!) emblazoned with faceted gems, bugs, and skulls to our distinctively charming shade names-think Disco Biscuit and Pink Knickers-if there's one thing you can expect it's the unexpected. Speaking of unexpected... what's the deal with the raven? Darling, we thought you'd never ask. Branwen is the Tower of London's legendary raven. Superstition holds the monarchy will fall if Branwen flies away. Steeped in story, it seemed only fitting Branwen be the ambassador of butter LONDON. Put a bird on it, right?!
Here's the clincher... butter LONDON is an American brand. Yep. Infinitely inspired (and a 'lil obsessed) with rebellious British creativity and the allure of LONDON-in all its energizing, eclectic, eccentric, glamorous glory. Doesn't everything sounds better with a British accent? We bring you imaginative London-inspired luxury (so you can skip the 14 hour flight).
By the by, we love demanding darlings who insist on colour without compromise. butter LONDON is luxe you can trust. Only the best for the best, expect nothing less.
We are makeup royalty...and we wear it very well.
CRAFTED WITH CARE CREDO™
PURE, POSH, & PLAYFUL
Not all ingredients are created equal. That’s why at butter LONDON we use only the highest quality ingredients to
meet our performance standards and give you high-impact colour you can count on.
We created the first healthy nail lacquer coining the phrase “3-Free” to bring a good for you approach to beauty. We continue to develop with these
standards today and strive to make sure our formulations use only safe, effective, and skin-pampering ingredients. Our products go through a rigorous
testing process to ensure safety and instill confidence while wearing them.