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About Butter London

Chronicles in Colour

We are butter LONDON the bon vivants of beauty...cultured, confident, expertly curated, divinely distinctive, and authentically inclusive.

It's the perfect storm of posh and playful, chic and cheeky, refined and slightly rowdy (in the way our colour squeals "look at me"). butter LONDON boldly eschews conventional beauty... we believe playful is beautiful and we encourage you to live a little.

Founded in 2005 by British entrepreneur, Sasha Muir with the help of Nonie Creme, London's premier fashion manicurist, butter LONDON quickly became the world-renowned 3-Free nail lacquer brand with a huge cult following. Today we continue to lead industry innovation with imaginative products, and good-for-you formulations in our expanded colour repertoire for eyes, lip & face using the same ingenious carcinogen-free Crafted with Care™ approach to formulations. We are high-impact captivating colour without compromise. Imaginative, ingenious, iconic, irresistible. We are a luxe brand known to invigorate (not intimidate).

Famous for unbridled creativity, self-expression, and unmistakable cheeky Brit wit... we're here to inspire. From our iconic ladylike botanical wallpaper (look closely!) emblazoned with faceted gems, bugs, and skulls to our distinctively charming shade names-think Disco Biscuit and Pink Knickers-if there's one thing you can expect it's the unexpected. Speaking of unexpected... what's the deal with the raven? Darling, we thought you'd never ask. Branwen is the Tower of London's legendary raven. Superstition holds the monarchy will fall if Branwen flies away. Steeped in story, it seemed only fitting Branwen be the ambassador of butter LONDON. Put a bird on it, right?!

Here's the clincher... butter LONDON is an American brand. Yep. Infinitely inspired (and a 'lil obsessed) with rebellious British creativity and the allure of LONDON-in all its energizing, eclectic, eccentric, glamorous glory. Doesn't everything sounds better with a British accent? We bring you imaginative London-inspired luxury (so you can skip the 14 hour flight).

By the by, we love demanding darlings who insist on colour without compromise. butter LONDON is luxe you can trust. Only the best for the best, expect nothing less.

We are makeup royalty...and we wear it very well.



Not all ingredients are created equal. That’s why at butter LONDON we use only the highest quality ingredients to meet our performance standards and give you high-impact colour you can count on.

We created the first healthy nail lacquer coining the phrase “3-Free” to bring a good for you approach to beauty. We continue to develop with these standards today and strive to make sure our formulations use only safe, effective, and skin-pampering ingredients. Our products go through a rigorous testing process to ensure safety and instill confidence while wearing them.

Formulated Without


8-Free - Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, TPHP


Parabens, Mineral Oil, Petrolatum, Sodium Lauryl Sulfate, Phthalates, BHA, Triclosan

We are luxe you can trust…only the best for the best, expect nothing less.

Butter LONDON Employee Bio's

Sarina Godin, President
Sarina Godin joined butter LONDON in 2013 bringing with her over 20 years of branding, marketing and product development experience across multiple product categories within the beauty industry. Her collaborative leadership skills and laser-focused vision, combined with her passion for invention and continuous progression, has led to substantial results in her career. With a strong record of success in leading innovation, Godin delivers advanced product positioning and has extensive experience reacting to multi-channel marketplace needs.
Jessica Moore, Senior Director of Finance
Jessica Moore started her career with butter LONDON in 2010 and throughout her tenure has held various roles relating to accounting, finance and operations. She is now responsible for butter LONDON's finance and accounting activities, including the budget development and determining long range financial planning, implementation of effective policies and procedures to ensure comprehensive internal controls, accurate and timely reports and records, and the preparation and audit of financial statements.
Raquel Klugman, Senior Director of Global Sales
Raquel Klugman joined butter LONDON in January 2016. She came to us with over 13 years' experience in global marketing, retail marketing and strategic sales. Raquel leads our global sales team in creating innovative, realistic, strategic plans to achieve our sales goals.
Melissa Herron, Senior Director of Ecommerce & Digital Marketing
Melissa Herron joined butter LONDON in October 2015. She is a digital marketing strategist, digital leader and problem solver with over 18 years' experience working on cross-functional media, marketing and new digital business developments. Melissa is integral in defining and implementing strategic direction for butter LONDON's digital presences via, retail .com partners and our social media channels, ensuring cohesive brand messaging across all digital media fronts.
Leigh Thurber, Director of Planning and Operations
Leigh Thurber joined butter LONDON in November of 2015 after owning her own wine shop in Brooklyn, New York for the past 7 years. Leigh is a business professional credited with combining sales, marketing and business development to deliver revenue growth in highly competitive business markets. She is responsible for the entire demand planning process including inventory planning and purchasing along with developing long term and short term sales forecasts.
Ashley Lum, Marketing Director
Ashley Lum joined the butter LONDON team in 2014. She came to us after spending 6 years in New York working with multiple beauty brands and on a vast array of marking campaigns. Ashley is a marketing professional with extensive experience in the beauty industry covering product development, branding, merchandising and communications. She possesses a tremendous range of product experience spanning from haircare and cosmetics, to skincare devices and luxury goods. Ashley oversees the planning and execution of launches and the retail marketing, merchandising and PR support of all existing business.
Liz Lett, General Manager - SeaTac
Liz Lett has been with butter LONDON since 2011 and holds over 10 years of experience managing retail operations at the Port of Seattle. Liz has taken ownership of our retail location, leading our wonderful salon team, implementing selling techniques to achieve sales targets and making sure our business is a successful operation.
Jason Linscott, Creative Director
Jason Linscott joined butter LONDON in 2014. He brings a vast experience of brand development art direction, visual merchandising, store planning and design strategy to our creative team. Jason leads our small (but mighty) team of talented designers and copy writers that develop and drive creative concepts. He oversees all of the strategic and executional creative elements of our butter LONDON brand.