butter LONDON
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About butter LONDON


Ten years ago, butter LONDON was founded as an influential, high-design nail lacquer brand that pioneered the first "3 free" nail lacquer available in sensational, catwalk-worthy colours.  Today, the butter LONDON product line is recognized around the world for living on the inside edge of fashion, bringing the most vibratnt beauty trends to life with high-performance, dressing table-worthy cosmetics and a strong legacy in nail lacquer.  Cheeky and chic, butter LONDON serves as a women's colour stylist, encouraging her to experiment and discover, igniting her pasion for colour and giving her confident to use beauty as her favorite fashion accessory - all with a dash of Brit wit.  Dedicated to delivering high-style colour without compromise, butter LONDON continues to use only the safeest ingredients in every product.


LEADERSHIP TEAM

Sarina Godin

Sarina Godin

President, butter LONDON

Sarina Godin, President of butter LONDON, has over 20 years of branding, marketing and product development experience across multiple product categories within the beauty industry. Her collaborative leadership skills and laser-focused vision, combined with her passion for invention and continuous progression, has led to substantial results in her career.

In February 2014, Godin joined the butter LONDON team as Vice President of Marketing and Product Development for the company, where she spearheaded growing the brand in all product categories while emphasizing color cosmetics. With a strong record of success in leading innovation, Godin delivers advanced product positioning and has extensive experience reacting to multi-channel marketplace needs.

Prior to joining butter LONDON, Godin spent 10 years at Bare Escentuals where she was Vice President of Global Marketing & Product Development where she oversaw all product development and brand management, including new concept development, category strategies, packaging, calendars and launch timelines. She was responsible for over $150M in sales annually from newness and innovation across Color and Skincare, and it was there that she developed BUXOM lip polish, a product that has been a top performing lip franchise for Sephora since its launch. Godin’s product development and cosmetic background also includes roles at The Color Factory, Hard Candy and Victoria’s Secret Beauty.

Godin is a graduate of the University of Maryland. Currently, she is a member of both Cosmetic Executive Women and the Society of Cosmetic Chemists. Godin resides in Seattle with her wife and two children.

Sarina’s favorite nail lacquer color is Patent Shine 10X Over the Moon.

  

Michael Gats

Michael Gats

Chief Financial Officer/Chief Operating Officer

After 10 years at a “Big 4” accounting firm, Michael has spent the last 20+ years in a senior finance and operations role with both public and private companies.  He has worked with some great brands including Dreyer’s Grand Ice Cream, Cutter & Buck and Mike’s Hard Lemonade.

As our CFO, Michael’s favorite color is Dosh (of course since it’s slang for ‘money’).

  

Amber Carlson

Amber Carlson

Associate Vice President, Sales

Amber is a top performing sales and education leader with over 13 years in the cosmetic industry.  Amber began her career with the rapidly growing, flagship Seattle companies Starbucks and Nordstrom, where she advanced her skillset in customer service and sales in both the headquarters and in the field.  As her career progressed, long time personal passion for painting and art drew Amber into the beauty industry where she was able to merge her business acumen with her creative side and her keen eye towards color and composition.  Amber’ career trajectory has involved work with a wide range of cosmetic and skincare brands that include Laura Mercier, Philosophy, MAC, and Trish McEvoy.  Amber’s area of expertise is in building and growing brands to develop their competitive edge, expanding brand awareness, increasing sustainable growth, and enhancing profitability.

Favorite product is Iconoclast Mascara

 

Kyle Bartlett

Kyle Bartlett

Director of Planning

Kyle is a senior supply chain planning professional with extensive supply chain management experience for both Fortune 500 companies and growing private companies. Kyle graduated from the University of Manitoba with a Bachelor of Commerce - Honors degree with a focus in Operations Management. Kyle has worked in many industries from electronics to beauty with an emphasis in consumer packed goods over the last twenty years. His expertise is in demand and supply planning, sales forecasting, inventory management and purchasing.

Kyle loves bringing home butter London products to his family. They really enjoy nail lacquer in pinks, blues and purples. The family’s new favorite item is the Iconoclast MegaVolume Lacquer Mascara.

 

Jessica Moore

Jessica Moore

Director of Finance

Jessica has been with butter LONDON since June of 2010 and throughout her tenure she has held various roles relating to accounting, finance and operations. She is currently responsible for butter LONDON’s finance and accounting activities, including the budget development and determining long range financial planning, implementation of effective policies and procedures to ensure comprehensive internal controls, accurate and timely reports and records, and the preparation and audit of financial statements. Previously, Jessica worked for USA Today as an Assistant Controller.  She has Bachelor of Business Administration with an emphasis in finance and a minor in accounting.

Favourite all-time colour: MacBeth… Favourite NEW colour Flusher Blusher!

  

Ashley Lum

Ashley Lum

Director of Marketing

Ashley is a marketing professional with extensive experience in the beauty industry covering product development, branding, merchandising and communications. She currently manages brand marketing, merchandising and PR.  Ashley previously held positions at leading beauty and fashion companies in New York including L’Oréal, NARS and Bottega Veneta.  She possesses a tremendous range of product experience spanning from haircare and cosmetics to skincare devices and luxury goods.  Ashley holds a Bachelor of Science in Retail Merchandising with a concentration in Business from the University of Texas at Austin. 

She loves all lacquer shades in the red family, but her go-to lacquer of the moment is Her Majesty’s Red.

 

Kacy Cole

Kacy Cole

Director of E-commerce & Digital Marketing

Kacy is marketing executive with a proven track record in e-commerce, integrated marketing and brand leadership.  She currently manages digital at butter LONDON – activating the brand online through social media, digital distribution and the flagship website, butterLONDON.com.  Cole began her career in media, working for the International Herald Tribune and Hearst Magazines International.  After several years of management consulting, she assumed marketing leadership positions at Tommy Bahama, Corbis and Getty Images.  Cole received her M.B.A. from Thunderbird in Phoenix, AZ and her B.A. from the American University of Paris, in France.

She adores any product in pink but is currently obsessed with Bloody Brilliant Lip Crayon.