About butter LONDON
Ten years ago, butter LONDON was founded as an influential, high-design nail lacquer brand that pioneered the first "3 free" nail lacquer available in sensational, catwalk-worthy colours. Today, the butter LONDON product line is recognized around the world for living on the inside edge of fashion, bringing the most vibratnt beauty trends to life with high-performance, dressing table-worthy cosmetics and a strong legacy in nail lacquer. Cheeky and chic, butter LONDON serves as a women's colour stylist, encouraging her to experiment and discover, igniting her pasion for colour and giving her confident to use beauty as her favorite fashion accessory - all with a dash of Brit wit. Dedicated to delivering high-style colour without compromise, butter LONDON continues to use only the safeest ingredients in every product.
President, butter LONDON
Sarina Godin, President of butter LONDON, has over
20 years of branding, marketing and product development experience across
multiple product categories within the beauty industry. Her collaborative
leadership skills and laser-focused vision, combined with her passion for
invention and continuous progression, has led to substantial results in her
In February 2014, Godin joined the butter LONDON
team as Vice President of Marketing and Product Development for the company,
where she spearheaded growing the brand in all product categories while
emphasizing color cosmetics. With a strong record of success in leading
innovation, Godin delivers advanced product positioning and has extensive
experience reacting to multi-channel marketplace needs.
Prior to joining butter LONDON, Godin spent 10 years
at Bare Escentuals where she was Vice President of Global Marketing &
Product Development where she oversaw all product development and brand
management, including new concept development, category strategies, packaging,
calendars and launch timelines. She was responsible for over $150M in sales
annually from newness and innovation across Color and Skincare, and it was
there that she developed BUXOM lip polish, a product that has been a top
performing lip franchise for Sephora since its launch. Godin’s product
development and cosmetic background also includes roles at The Color Factory,
Hard Candy and Victoria’s Secret Beauty.
Godin is a graduate of the University of Maryland.
Currently, she is a member of both Cosmetic Executive Women and the Society of
Cosmetic Chemists. Godin resides in Seattle with her wife and two children.
Sarina’s favorite nail lacquer color is Patent Shine
10X Over the Moon.
Financial Officer/Chief Operating Officer
After 10 years at a “Big 4”
accounting firm, Michael has spent the last 20+ years in a senior finance and
operations role with both public and private companies. He has worked
with some great brands including Dreyer’s Grand Ice Cream, Cutter & Buck
and Mike’s Hard Lemonade.
As our CFO, Michael’s favorite
color is Dosh (of course since it’s slang for ‘money’).
Associate Vice President, Sales
Amber is a top performing sales and education
leader with over 13 years in the cosmetic industry. Amber began her
career with the rapidly growing, flagship Seattle companies Starbucks and
Nordstrom, where she advanced her skillset in customer service and sales in
both the headquarters and in the field. As her career progressed, long
time personal passion for painting and art drew Amber into the beauty industry
where she was able to merge her business acumen with her creative side and her
keen eye towards color and composition. Amber’ career trajectory has
involved work with a wide range of cosmetic and skincare brands that include
Laura Mercier, Philosophy, MAC, and Trish McEvoy. Amber’s area of
expertise is in building and growing brands to develop their competitive edge,
expanding brand awareness, increasing sustainable growth, and enhancing
product is Iconoclast Mascara
Kyle is a senior supply chain
planning professional with extensive supply chain management experience for
both Fortune 500 companies and growing private companies. Kyle graduated from
the University of Manitoba with a Bachelor of Commerce - Honors degree with a
focus in Operations Management. Kyle has worked in many industries from
electronics to beauty with an emphasis in consumer packed goods over the last
twenty years. His expertise is in demand and supply planning, sales
forecasting, inventory management and purchasing.
Kyle loves bringing home butter
London products to his family. They really enjoy nail lacquer in pinks, blues
and purples. The family’s new favorite item is the Iconoclast MegaVolume
Director of Finance
Jessica has been with butter
LONDON since June of 2010 and throughout her tenure she has held various roles
relating to accounting, finance and operations. She is currently responsible
for butter LONDON’s finance and accounting activities, including the budget
development and determining long range financial planning, implementation of
effective policies and procedures to ensure comprehensive internal controls,
accurate and timely reports and records, and the preparation and audit of
financial statements. Previously, Jessica worked for USA Today as an Assistant
Controller. She has Bachelor of Business Administration with an emphasis
in finance and a minor in accounting.
Favourite all-time colour:
MacBeth… Favourite NEW colour Flusher Blusher!
Ashley is a marketing
professional with extensive experience in the beauty industry covering product
development, branding, merchandising and communications. She currently manages
brand marketing, merchandising and PR. Ashley previously held positions
at leading beauty and fashion companies in New York including L’Oréal, NARS and
Bottega Veneta. She possesses a tremendous range of product experience
spanning from haircare and cosmetics to skincare devices and luxury goods.
Ashley holds a Bachelor of Science in Retail Merchandising with a concentration
in Business from the University of Texas at Austin.
She loves all lacquer
shades in the red family, but her go-to lacquer of the moment is Her Majesty’s
of E-commerce & Digital Marketing
marketing executive with a proven track record in e-commerce, integrated
marketing and brand leadership. She currently
manages digital at butter LONDON – activating the brand online through social
media, digital distribution and the flagship website, butterLONDON.com. Cole began her career in media, working for
the International Herald Tribune and Hearst Magazines International. After several years of management consulting,
she assumed marketing leadership positions at Tommy Bahama, Corbis and Getty
Images. Cole received her M.B.A. from
Thunderbird in Phoenix, AZ and her B.A. from the American University of Paris,
adores any product in pink but is currently obsessed with Bloody Brilliant Lip