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Plush Rush Lip Collection

Plush Rush Lip Collection

Addictive in every way, feel it to believe it! Let the rush hit you with this collection of plumping, mood-boosting Lipsticks, Lip Glosses & Lip Liners.  

Sheer Wisdom

Sheer Wisdom

All-in-one sheer tinted colour promotes healthier nails with Micro Smart time release treatment technology.

Tadashi Shoji SS16

Tadashi Shoji SS16

Tadashi's memories of Japan inspired the pale colours in a soft ombre of this look.

Nicole Miller SS16

Nicole Miller SS16

Bold street art in graffiti patterns inspire this graphic, splatter-effect.

Creatures of the Wind SS16

Creatures of the Wind SS16

Hippie meets punk vibe inspire these simple yet bold nails.

Uptown Girl

Uptown Girl

From Brooklyn to the boardroom to brunching on the Upper-Eastside.  Developed with the Allure Beauty Editors, look smart with this chic graphic design.

Electralash

Electralash

Amplify your lashes with this vivid colour accessory.

Mod Redux

Mod Redux

Our Modern Take on the mod style - created with Allure's Beauty Editors.

Smoke Sticks Smoky Eye Duos

Smoke Sticks Smoky Eye Duos

Master the art of the ultimate smoky eye in a flash.

Vintage Luxe

Vintage Luxe

Designed with the Allure Beauty Editors. This colour-blocked combination is the chicest, prettiest, perfectest way to channel fall.

ShadowClutch

ShadowClutch

NEW from your colour experts - vivid, 6-shade customizable colour palettes.

Rocker Chic

Rocker Chic

Designed with the Allure Beauty Editors, learn how to rock this stand-out statement look.

New Romantics

New Romantics

Fall in love with a nail look that's both pretty and tough. Designed with Allure's Beauty Editors, this look combines The Sweet Spot, Nude Stilettos, and Front Row Nail Lacquers, all from the new Allure & butter LONDON collection.

Street Style

Street Style

Designed with the Allure Editors, using negative space on your nail is haute, haute, haute this season!

Arm Candy

Arm Candy

Allure and butter LONDON have joined forces to create this set of vibrant, trendsetting shades.

Bloody Brilliant Lip Crayon

Bloody Brilliant Lip Crayon

Fall in love with crayons all over again with this all-in-one formula.

Waterless Manicure System

Waterless Manicure System

Get the Model Treatment with our exclusive waterless manicure system.

GiftStarter

GiftStarter

GiftStarter puts the fun and convenience back into the group gifting experience.  

Greatest Hits: Our Top Rated Items

Greatest Hits: Our Top Rated Items

The results are in! See what our Bezzie Mates can't get enough of.

Press Picks

Press Picks

The editors have spoken! Peep our most-featured items from all of your favourite magazines and blogs.

Vintage Lacquer Collection

Vintage Lacquer Collection