I was dying to know what "Full coverage, flaring shimmers in saffron red gel-like base" would actually look like on. It turns out the translation is pretty simple: this is a sparkly red. Naturally, though, it's a gorgeous sparkly red. It's got depth and angles and undertones. It's a digitally-sharpened video of ruby slippers with the sepia notes left in. It's a fun, interesting, flattering color with a great formula, and it certainly stands out in a crowd.