About butter LONDON
Synonymous with all things rock and roll, Great Britain and fashion, beauty brand butter LONDON® (butterlondon.com) is recognized around the world for superb, unexpected colour and long-lasting, high-performing products. Famed for pioneering carcinogen-free nail care and creating exceptional nail lacquer colours each season alongside the world’s top fashion designers, butter LONDON® is the “go-to” brand for high-fashion beauty. The butter LONDON® product line includes nail lacquers, hand and nail treatments, lip products and a pedicure collection by way of high-quality, carcinogen-free formulas that are fashion-forward and created for the runway. Founded in 2005, butter LONDON® is a privately-held company
butter LONDON Authenticity and why fashion designers love our lacquer
butter LONDON, has been a backstage fixture at Fashion Week since the beginning. We have longstanding relationships with designers who love butter LONDON for the authenticity of the experience. Our specially trained team of manicurists and the designers sit together, discuss the designer’s muse, look at the collection, and arrive at a bespoke colour just for them. Nails are a fashion accessory and can have a huge impact on an outfit, so getting them right is crucial. It’s a unique process, and ensures that the designers have creative input and control over their catwalk beauty look, which is incredibly important.
butter LONDON’s fashionable friends include designers like ALTUZARRA, Erdem, Preen, Nicole Miller, Rachel Roy, and many more. butter LONDON is honoured and delighted to be a part of their world, and they help to ensure that butter LONDON customers receive genuine, high fashion colours.
butter LONDON was founded in 2005 by British entrepreneur, Sasha Muir, who saw a gap in the marketplace for luxurious yet affordable nail services and high quality products. To help her realize this vision, Sasha asked industry veteran Nonie Creme, London’s premier fashion manicurist, to partner with her as butter LONDON’s Founding Creative Director. With years of experience, Creme’s colour expertise was quickly put to use in the development of a unique, cutting edge and high fashion collection of lacquers and products.
Executives and Board of Directors
Leslie Freytag, President & CEO, Director
Leslie is a specialty retail veteran with more than 35 years’ experience in multi-channel specialty retail. Her successes in upscale specialty retail are as varied as they are iconic: Neiman Marcus, Jackson & Perkins, Tommy Bahama, Harry & David, to name a few. Her reputation as a visionary leader is built on innovative product development, creative marketing, strategic planning – and clear results. Today as President and CEO, Leslie brings her considerable skills and experience to butter LONDON, where she inspires all aspects of the company’s endeavors – from branding and product development to merchandising and marketing. Leslie earned her Bachelor of Science degree in textiles and clothing from Colorado State University.
Michael Gats, CFOO
Michael is an accomplished executive in the consumer packaged goods world, bringing over 30 years of business and finance acumen to butter LONDON. Prior to joining the company, Michael was the VP of Finance for Mike’s Hard Lemonade and before that, served as CFO for both public and private, start-up to mid-sized companies including Cutter & Buck, Dreyer’s Northwest and OM Foods. At all of these companies, Michael’s responsibilities included both finance and operations. After graduating from Gonzaga University in 1981 with a major in Accounting, Michael spent ten years with the international accounting firm KPMG, where his client list included numerous CPG companies.
Murphy D. Bishop, II, Vice President of Sales
Murphy is a highly skilled beauty sales and marketing executive with over 18 years beauty industry experience. Murphy began his career at Estee Lauder, spending 5 years learning the business and working with the Stila and Bobbi Brown brands. He went on to work for Victoria Secret Beauty, and served as a National Sales Manager for Bare Escentuals and Molton Brown during rapid growth periods. Most recently, Murphy served as Vice President of Sales and Operations for North America at Omorovicza Skincare. Murphy earned his Bachelor of Science in business administration from Birmingham Southern College, graduating in 1994.
Anna Graves, Vice President Marketing and Product Development
Anna is a branding and marketing professional who began her career at Procter and Gamble. After earning her MBA, Anna entered the beauty industry to work on Avon’s Anew and Avon Color brands. She was recruited by an Avon alumn to join her at Estee Lauder where she served in multiple roles, most recently as Vice President of Global Skincare Marketing. She relocated to Seattle in 2011 and spent the past year at Nordstrom, where she led the efforts to launch a private label beauty business. She is a graduate of Cornell University and NYU Stern School of Business.
Phil Davis, Co-Chairman of the Board
Phil received a degree in Economics from Stanford University in 1980, and followed that with a successful 25-year business career in finance and general management. From 2000 to 2003, Phil Davis led the early stage Internet start-up, HouseValues Inc., as Executive Vice President of Finance & Operations. He built the organizational and financial foundation for what at the time was one the region’s most successful new businesses that ultimately went public in 2004. From 2005 through 2010, Phil was the Executive Director of the Hoh River Trust and continues to serve as Treasurer of the Board there. Phil also currently serves on the boards of a Stoneway Electric Supply, a regional electrical distributor, The Methow Conservancy, a community based land trust in Washington’s Methow Valley, and was recently appointed by Governor Christine Gregoire to the Washington State Forest Practices Board. Phil and his family have been active angel investors in Seattle for over 20 years.
Jan Hendrickson, Co-Chairman of the Board
Jan currently serves as Managing Partner, Denny Hill Capital. She has been fortunate to work with early stage companies for over ten years as a venture capitalist and investment banker, in roles capital raising, governing, advising, investing and fund managing. She is co-founder of Denny Hill Capital, an early stage, multi-industry venture capital firm supporting the Pacific Northwest’s entrepreneurs, and manages Denny Hill’s predecessor fund which has delivered a ten year performance in the top quartile nationally for early stage venture capital. Jan currently serves as director of butter LONDON, PhotoRocket, Tully’s Coffee (SEC registrant), and CleverSet until its sale to Art Technology Group (ARTG: NASDAQ). During her career in operations, Jan led or participated in financings in excess of $600 million. In her most recent operations role, she was the first Chief Financial Officer of a $5 billion start-up responsible for financing, constructing and operating a regional mass transit system. Prior experience includes Chief Financial Officer for the Port of Seattle’s Seaport where she managed a $600 million capital investment program. A native Seattleite, Jan holds graduate and undergraduate degrees from the University of the Washington. She is past chair and current member of the Woodland Park Zoo Board of Directors, past president and current trustee of the Frye Art Museum, a founding director of the Seattle-based Women’s Bioethics Project, and past chair of Wellspring Family Services of King County Board of Directors. Jan can’t live without her running shoes, skis or yoga mat.
Kenneth Block, Director
Ken has more than thirty years of experience in marketing, distribution, global sourcing and corporate operations. He is the Chairman of Block and Company, Inc. a manufacturer and distributor of office products sold globally under the brand names MMF Industries and Steelmaster. In addition to being a founding Board member of butter LONDON, LLC, Ken is a limited partner in several venture capital funds and has been an active angel investor in the Seattle community. Ken also has extensive community experience including a term as President of the Board of University Preparatory Academy in Seattle. He is currently a Board member of Hearing, Speech & Deafness Center. He holds a B.A. degree in Political Science from Claremont McKenna College and an M.A. degree in Asian Studies from the University of Washington.
Long Live Colour!