Cue the Drama with Soho Show— Our New Lengthening Tube Mascara for Major Length and Definition

Introducing our very exciting new launch from butter LONDON, our brand new Soho Show Lengthening Tube Mascara! This new mascara features a new lash-loving tubing formula that adds length and definition to lashes. This week in the blog, we are going to be talking about what makes this mascara different from our other mascaras, how to use Soho Show, and more!

Soho Show Tubing Mascara

What is Soho Show?

Soho Show is our brand new Lengthening Tube Mascara that features our first ever tubing formula! This show-stopping mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length, definition and long-lasting flexible wear. The short, tightly-packed bristles get close to the root of even the shortest ashes for ultra-black, megawatt colour that pops!

Soho Show Tubing Mascara swatch

How it Works

The luxe conditioning formula is infused with Biotin, Shea Butter and Panthenol to promote healthy lash growth and help restore shine. The fibers adhere to each lash for longer-looking lashes with an easily buildable formula for added drama. To apply Soho Show, start at the base of lashes and gently pull the mascara brush straight through root to tip. One application provides an instant effect, but additional coats add the look of intense definition, length and left. The fun part of tubing mascaras is the removal process! To remove Soho Show, soak a cotton pad in warm water and press onto your eye for 5 to 10 seconds to allow lashes to get wet with the water. Next, simply slide the cotton pad off your eye and the mascara will slide right off—no rubbing, tugging or makeup remover needed!

**Pro Tip: Because this is a tubing mascara, the formula consists of tiny fibers that adhere to your lashes. When you are removing Soho Show, it may look like your eyelashes are coming off when you look at your cotton pad. But have no fear—this is just the fibers of the mascara and is nothing to be alarmed about! 

Opening Soho Show Tubing Mascara

The Reviews Are In…

Because this is our first tubing mascara, we wanted to get some feedback from you all! Check out some of these five star reviews about the show-stopping Soho Show mascara:

  • My new go-to Mascara!!!
    “I am OBSESSED with this new mascara!!! The way the wand grabs each individual lash makes it so easy to get a super lengthened, non-clumpy look. It is so buildable and truly makes my lashes look longer than any mascara I have tried before.” -Five star review from Hannah E.
  • Exceptional!
    “I find this mascara to be my true holy grail, daily wear mascara. This is a lengthening mascara and applies easily - 2 coats for me does the job. It wears like a waterproof and doesn’t budge. But the magic is really in the removal... it glides off with zero smudging or streaking. This is definitely my new favorite!” -Five star review from Cali.
  • Every Day Mascara
    “This is my new go to mascara! First time I’ve tried a tubing mascara and it has changed the game. It pulls my lashes to the perfect length without any smudging or clumping at all. Also taking it off is SO easy and fun!” -Five star review from Anna M.

To shop for the new Soho Show Lengthening Tube Mascara, or other bestselling beauty and nail care, head to