I scream, you scream, we all scream for ice cream! Is there any greater summer challenge than standing in line at the ice cream shop, anxiously deciding which flavor to load up on your waffle cone? We think not. While it’s true that ice cream is the *answer* to everything, this sweet treat also has a special talent for predicting everything from your personality to your beauty routine. Want to know what beauty look matches your ice cream persona? Keep on scrolling:

Chocolate Chip Cookie Dough

If this savory crowd-pleaser satisfies your sweet tooth, then you’re the ultimate girl next door. Laidback and romantic, you tend to go with the flow and follow the fashion trends as they roll in. When it comes to beauty, you relish in a simple and versatile look that focuses on radiance and a pretty pink flush—it’s the perfect blank canvas for whatever beauty trend you try next!

Go-to Beauty Look: For an everyday look, apply our butter LONDON LumiMatte Blurring Skin Tint to your face for a smoother, luminous looking glow. Next, use the 2-in-1 multipurpose Plush Rush Cheek and Lipstick to dot your cheeks and lips with a plumping touch of colour.

Go-to Nail Look: Nude is the mood with a sweet and natural nail lacquer in the Patent Shine 10X Nail Lacquer Steady On!

Cotton Candy Explosion

“Rules are made to be broken” is the life mantra for anyone craving Cotton Candy Explosion. Inspired by the classic carnival treat, this whimsical ice cream flavor is adored by those who never give up on their child-like sense of wonder. Known for being eccentric and out of the box thinkers, their free spirit shines through in everything from the socks that they wear to the colour of their hair. 

Go-to Beauty Look: Add a fun twist to your makeup routine by incorporating a bright purple butter LONDON eyeliner in Indigo Punk or a shimmery lip with the sparkling Glazen Lip Glaze in Pixie Dust.

Go-to Nail Look: It’s only fitting that cotton candy fans flaunt our cotton candy inspired nail colour: Patent Shine 10X Nail Lacquer in Candy Floss.

Mint Chocolate Chip

Sophisticated and chic with a little bit of bite, there is something about you that people just can’t put their finger on (in a good way!). Lovers of this minty green dessert ooze with classic charm, but they also possess a surprisingly sharp wit and carry themselves with an air of mystery. If you’re scoop of choice is mint chocolate chip, then beauty is most likely your second language. You tend to reach for looks that are utterly timeless, though never hesitating to add your own bold touch.

Go-to Beauty Look: Take your lashes to new heights with a swipe of our bestselling butter LONDON Double Decker Lashes Mascara. Amp up the look by adding a striking colour to your lips with the bold, red Soft Matte Lip Cream in Bossy Boots.

Go-to Nail Look: Elegant and enigmatic, reach for a glossy almost-black nail lacquer with the Patent Shine 10X Nail Lacquer in Earl Grey.

Rainbow Sherbet

A jack of all trades and a master at some, if your sweet tooth calls for Rainbow Sherbet then you are undoubtably the life of the party. Both extroverted and nostalgic, this sweet treat encompasses all the colours of your diverse personality. Because you adore the spotlight, you often choose beauty looks that highlight your features and express your bright tastes through playful pops of colour.

Go-to Beauty Look: Get up and glow with the butter LONDON Glazen Highlighting Gel. Use your finger to apply this jelly highlight to the highpoints of your face (cheekbones, nose, brow bone, etc.) before bathing your lips in a bubble gum pink with the Plush Rush Lipstick in Frisky.

Go-to Nail Look: Dress your nails in brilliant purple with the Patent Shine 10X in Molly Coddled.


If you like your coffee hot, iced and frozen… well, then there MUST be a reason for all that caffeine. Ladies who indulge in this rich and creamy treat are the ultimate boss babes. Dream chasers, go-getters and big thinkers, these ice cream lovers want everything life has to offer—and they will stop at nothing to get it. When it comes to beauty, they cherish a look that can keep up with their busy personality while also making a statement.

Go-to Beauty Look: Both smudge friendly and bold, a sultry smoky eye makeup look is ideal for any girl on the go. Use the Glazen Smooth Silk Shadow Palette to create a shimmery, grey eye shadow look before topping your lips off with a glossy finish using the Plush Rush Lip Gloss in Birthday Suit.

Go-to Nail Look: Fierce and fashionable, coat your nails in a bold red with Patent Shine 10X Nail Lacquer in Smashing!