Work hard, play harder. While this year has had its fair share of up and downs, butter LONDON is here to remind you the importance of loving yourself and the body that you’re in. As the summer comes to a close, we want to help you shift into fall ready looks by treating yourself to one of our biggest sales of the year! Stock up and save on award-winning nail treatments, 10-free Patent Shine 10X Nail Lacquer, and autumn’s biggest makeup trends when you shop the butter LONDON Labor Day Sale from September 7th-9th and receive 40% OFF Sitewide!

Don’t know where to start? No problem. Get a little beauty buying inspo from the hottest fall makeup trends that you’re going to see everywhere this season:

Bold Eyeliner

Bold in colour. Bold in shape. Bold in design. Everything about eyeliner in Fall 2020 pushes the limit on the traditional eyeliner wing. This season expect to see a versatile array of heavy-handed black eyeliner  and striking cat eyes in bright pink, orange and blue hues. Vivid eyes are the trendiest way to add a pop of minimalistic eye colour to your makeup look while keeping it subtle enough for everyday wear.

butter recommends: Colbalt blue is the colour of the season! Experiment with this dazzling colour and add dimension to brown, blue or green eyes with butter LONDON Wink Eye Pencil in Inky Six. If black is more your style, easily create a daring winged eyeliner look with the water-resistant and high pigment Power Up All Day Wear Liquid Eyeliner.

Vampy Lipstick

Lip colour is getting a moody makeover this season. While bright red lips are and will always be in style, the autumn air is expected to welcome a sultry and broody lipstick newcomer. Vampy lips have taken over the fashion runway, with dark berry lipstick hues and warm bordeaux among the most popular lipstick shades.

butter recommends: Add a swipe of deep wine red to the lips with the butter LONDON Plush Rush Lipstick in Provocative. For those who love a matte lipstick finish, try out a dark berry lipstick with the Plush Rush Satin Matte Lipstick in Charmed.

Glossy Eyeshadow

A glossy glow is no longer reserved for lips and cheeks. Typical powder eyeshadow is getting an overhaul this fall with this up-and-coming eyeshadow trend. Add a unique water-like texture to the eyelid with a high-shine eyeshadow that effortlessly ties together a radiant-looking beauty routine. Even better, the glossy sheen creates the illusion of dewy and hydrated skin, making it easy for you to fake a glowing complexion—even in the colder months!

butter recommends: The butter LONDON revolutionary Glazen Eye Gloss formula was made specifically for an eye trend like this! Finger paint your way to  eye-popping colour with this wet shine formula that you can mix and match in variety of eyeshadow colours—including champagne, purple, grey and brown.

Over-the-Top Cheeks

Highlight and blush is nothing new to a cheeky beauty guru, but this season, we’re seeing a few modifications when it comes to the standard rosy cheek and natural-looking glow. The no makeup makeup look appears to have taken a bold turn this fall, with heavy handed blush and highlight making its way onto the faces of many models and A-list celebs. Dubbed “the” hottest trend of the season, this over-the-top makeup look adds a brilliant flush of pink to the skin while accentuating cheekbones.

butter recommends: Create a healthy-looking glow with the butter LONDON Glazen Highlighter Gel. Apply the unique jelly texture to the brow bone, cheekbones, cupids bow and nose for a natural boost of highlighter radiance that dries to a powder on the skin. Next, take your blush up a notch by applying the multi-tasking Plush Rush Blush and Lip Stick to the cheeks. And don’t be shy—heavy handed is the look of the season!

Earthy Nails

Fall nail colors are the highlight of the season… and this fall is no different! Soft grey and red nails made their regular return, while dark green nail polish, terrocatta red and dark blue nail polish hues solidified their place as the up-and-coming arrivals on the fashion runway. The warm fall nail colors appeared to pull inspiration from the rich tones of the earth, effortlessly adding a multi-dimensional pop of colour to the nails.

butter recommends: Our signature 10-free Patent Shine 10 Nail Lacquer collection is filled with high-pigment nail colors that are perfect for this fall nail polish trend! For rust red nails, try out the Patent Shine 10x Nail Lacquer in Keep Calm. Looking for a darker hue? Coat your nails in a smokey navy nail lacquer using one of our latest launches, Brolly.