Gear up to wave goodbye to 2020 and say hello to 2021. Winter has finally blown in, signaling the start of the new year and, most importantly, new fashion and beauty trends! Get ready to shine at your family gathering, zoom party or make a toast at New Years Eve wearing the latest and greatest makeup looks (even if it at home), all rounded up by yours truly:

1. 90’s ReAwakening

Backstreet isn’t the only thing back, alright? The 90’s beauty routine has experienced a revival bigger and better than ever! With claw clips and bucket hats taking over the hair game, there’s also been a huge resurgence in the era’s hottest makeup trends. From glossy lips to smokey brown eyes, if they did it in the 90’s you best be doing it now!

What You Need: Feeling glossy? Coat your lips in a high-shine nude with the butter LONDON Plush Rush Lip Gloss in Birthday Suit. Want to play up the eyes? Create a cool-toned smokey eye with the 90’s inspired eyeshadow colors in the top-selling Teddy Boy Eyeshadow Palette

2. Geometric Nails

A solid coat of nail polish will never go out of style, but this year the standard nail look has undergone a mathematical shift. Geometric designs, negative space nail art and shapeshifting manicures have quickly begun to pop up on painted fingers around the globe. Not only does the whimsical trend look utterly sophisticated, but it also allows you to tap into that creative side with endless possibilities. 

What You Need: Experiment with tape, shapes and nail colours from the Patent Shine 10X Nail Lacquer collection. You can easily create polka-dots, triangles and unique nail designs with your favorite nail shades and a little imagination.

3. Dramatic Eyes

In the year full of face masks, we have all learned to embrace the eyes. Winter trends are really leaning into this current lifestyle with over-the-top eyeliner and colourful eyeshadow hues. With bright blue, neon yellow and metallic silver eyeshadow hues taking center stage, models and celebs alike have truly started to embrace eye-catching colors that make a statement… even if half your face is covered.

What You Need: Add a touch of high piment sparkle with the Glazen Eye Silk Palette in Mauve or go bold with a swipe of the buildable Glazen Eye Gloss in a dazzling grey, sparkling eggplant or multidimensional blue.

4. Frosted Everything

This season, winter radiance is taking a frosted turn with iridescent shine and white/silvery undertones. While we’re all familiar with that timeless GLOW, now is the time to turn that holiday shine up a notch with icy highlighter hues. You can also compliment your frosty makeup glow with a swipe of white eyeliner (another top trend) for a cool beauty look fit for an ice queen!

What You Need: Get glowing with the On The Go Highlighter Pen in Moonshine. Glide this icicle highlighter hue across the nose, cupid’s bow, brow bone and cheeks before tying the look together with a white cateye using the butter LONDON Eye Pencil in Alabaster.

5. Lived-In-Lines

If there was ever a year that knew how to blur lines, it was 2020. Now, Winter 2021 is taking a page from the year past and turning it into an effortless makeup trend. Elle editors and celebrity makeup artists have successfully dubbed the latest eyeliner look called Lived-in liner—”a smudged, smoked-out look that you can achieve with just one easy product: a malleable eyeliner pencil.”This season’s trend is also perfect for the lips, as it creates a flawless beauty look with a touch of glam.

What You Need: For the eyes, line the top and bottom lash line with the butter LONDON Eye Pencil in Union Black or Brown Sugar, then gently diffuse the eyeliner color with a dense eyeshadow brush or your finger. For the lips, follow your natural lip line with the rosy pink Plush Rush Lip Liner in Really Rose. Next, use your finger to gently diffuse the lip liner color inward for a subtly defined pout.

6. Nail Treatments

Nourished nails are always a must, but with the winter wind and some cities on lock down, people have begun to give their hands and feet some extra attention. If you can’t pop into your local nail salon, try giving your nails some TLC with hydrating nail treatments! The waterless manicure and tinted nail treatments have recently seen a burst in popularity, with at-home mani’s becoming more the norm.

What You Need: butter LONDON knows a thing or two about the Waterless Manicure—it’s our specialty! Shop our broad collection of waterless nail treatments, including the Melt Away Cuticle Exfoliator, Nail Scrubbers nail polish remover and nail prep and QuickFix Moisturizing Cuticle Balm. And, if you want to indulge dry nails to a surge of hydration + a pop of colour, swipe on our Jelly Preserve Nail Strengthening Treatment.