Clean beauty. We hear that word thrown around a lot…but what does it really mean?

It is true that in the world of beauty a new buzzword seems to pop up every week, but if there is one “fad” you don’t want to sleep on, it’s clean beauty. Just like you strive to understand what goes into your body, you need to understand what goes ON it too. Lathering your scalp, skin and nails in questionable ingredients won’t serve them (or you) well in the long run, so why not take a dive into skin-loving Feel Good Beauty?

Trust us, you won’t regret it.

So, what Is Clean Beauty?

Sure, there are a lot of ingredients that get a bad rap, but we aren’t here to get into that. Clean beauty is all about creating products that help make people look and feel their best. Most ingredients in clean beauty are sourced from the earth and tote a long list of “natural” benefits. Fruit extracts, plant-based oils and flowers are some of the most popular choices, especially within the beauty industry. At butter LONDON, not only do we develop our Feel Good Beauty nail polish and cosmetics with clean ingredients, but we also develop our products free of Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten and TPHP.

What Are butter LONDON’s Fav Clean Ingredients?

Of course, we can’t pick just one! All our butter LONDON nail polish and cosmetics feature plant-based ingredients sourced from Mother Nature herself, but there are 4 standout ingredients that we find ourselves using over and over again:

Bamboo Extract

Rich in a natural mineral called Silica, Bamboo Extract features gentle properties that help reduce redness, balance oil and improve the look of skin and nails. It is also known as a powerhouse ingredient for helping promote healthy cell turnover, which is why we love to use it in our nail lacquer and nail treatments to help promote brighter, stronger and healthier-looking nails.

Find It In: Patent Shine 10X Nail Lacquer and Jelly Preserve Strengthening Treatment

Vitamin E

Vitamin E is a key ingredient that helps boost the body’s health and immunity. While many foods are rich in this vitamin, it also be applied topically to the skin and nails. Known to be a powerful antioxidant Vitamin E helps protect from environmental stressors, ultimately helping to minimize the appearance of dark spots and uneven tone while also nourishing the skin and nails.

Find It In: Nail Scrubbers and LumiMatte Cool Blue Blurring Primer

Shea Butter

Shea Butter is truly a cosmetic superstar that is praised for its moisturizing abilities. This ingredient is extremely common in skincare, nail care and beauty, thanks to its high concentration of fatty acids and nutrients. When applied to the nails or lips, Shea Butter helps boost hydration, lock in moisture and improve the look of dryness for a smoother, softer appearance.

Find It In: Plush Rush Blush & Lip Stick and Plush Rush Tinted Lip Treatment

Coconut Oil

The butter LONDON tried and true, Coconut Oil is a popular pick for lotion, cream and other hydrating beauty products. Just like Shea Butter, this rich oil contains fatty acids that help quench the nails, face and skin with a burst of hydration. High antioxidant levels also help improve the look of dry skin while helping protect from environmental stressors, like pollution and blue light.

Find It In: QuickFix Moisturizing Cuticle Balm and Soft Matte Lip Cream