It’s time to Power Up! Light up your eyes and give the world something to peer into with the new Power Up All Day Wear Mascara and Power Up All Day Wear Liquid Eyeliner.

The Power Up mascara and eyeliner gives you the definition and long wear that you need to make it through a long, busy day. Whether you want a bold look or subtler eye, own the bold wing tipped look or make a statement with an extended lash.

With 8 hours of wear, the Power Up All Day Wear Mascara will give your natural lashes or eyelash extensions the attention-grabbing results they deserve. The oil-free formula makes for safe, no slip wear for eyelash extensions so you can apply this mascara with no guilt. The addition of Jojoba extract hydrates your natural eyelashes for the appearance of fuller, longer, softer lashes and a specialized polymer erases the idea of mascara flakes in your future. Power Up All Day Wear Mascara will give you the look of defined, dramatic and highly volumized lashes thanks to the curved micro-comb applicator with soft bristles for comfort and length.

To get that added definition to your eyes, what better accessory is there than a smooth, luxe liquid eyeliner? Our new Power Up All Day Wear Liquid Eyeliner goes on smooth with the matte finish you need to show off from morning ‘til night with no smudging or fading. With a brush tip applicator, your chances of it drying-out or clumping lessens for mess-free application. Vegan and cruelty-free, this formula lets you know that your lush lash enhancement is made with safe ingredients. With just a few shakes, this Power Up Liquid Eyeliner is ready to glide on for precise lines with an intense power black colour.

These transformative products can take your makeup bag and obsession to the next level. The new Power Up All Day Wear Mascara ($20) and Power Up All Day Wear Liquid Eyeliner ($19) join the butter LONDON beauty arsenal of stay-true colour in irresistible, cruelty-free formulas for Feel Good Beauty® you can trust!