Icing Glazen™ Eye Gloss

Icing Glazen™ Eye Gloss
Icing Glazen™ Eye Gloss
Icing Glazen™ Eye Gloss
Icing Glazen™ Eye Gloss
Icing Glazen™ Eye Gloss
Icing Glazen™ Eye Gloss
Icing Glazen™ Eye Gloss
Icing Glazen™ Eye Gloss
Icing Glazen™ Eye Gloss
Icing Glazen™ Eye Gloss
Icing Glazen™ Eye Gloss
Icing Glazen™ Eye Gloss
Icing Glazen™ Eye Gloss
A cool sparkling mauve eye shadow
SKU: 921305050

Availability: In stock

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Finger paint your way to an eye-popping, eye-candy makeup look that’s also good for you skin—no brush needed! A new trick in your beauty arsenal, Glazen™ Eye Gloss is a breakthrough, best-selling glossy eyeshadow that delivers a wet look shine, without being wet… it’s like magic! Icing is a sparkling mauve jelly eye shadow that delivers a crease-resistant shine. 

With an ultra-wearable pudding-like texture, this eye gloss glides onto the lid beautifully and stays remarkably intact. The iconic, next-level formula… that’s wonderfully dewey… applies like a gel but dries like a powder for effortless, eye-catching makeup looks that stay put all day. Just the dip of a finger makes this rich gloss look the center of attention.

Note: To keep our jelly products performing at their best, make sure to keep and seal products with the clear insert and black exterior cap after each use.

• A sparkling mauve eye shadow
• Lightweight, crease-resistant, and long wearing
• Buildable colour from sheer shimmer to intense metallic
• Betaine: skin conditioning to help prevent dry eyelids
• Gellan Gum: unique gelling agent gives a pudding-like texture and creates a film to keep the sparkle from budging
• Unique pearl suspension gives the product a “wet look” on the lid
• Fill Weight: 5.5g / 0.19oz
• Gluten free, vegan and always cruelty free

How to Use

How to use

Apply with finger, start in the inner corner of the eyelid and blend outwards. For a high-metallic finish add a second layer of color. Tip: Make sure to seal the cap tight every time for long-lasting play.


Aqua (Water/Eau), Mica, Butylene Glycol, Synthetic Fluorphlogopite, Dicaprylyl Carbonate, Silica, Talc, Betaine, Ethylhexylglycerin, Polysorbate 20, Sorbitan Sesquioleate, Gellan Gum, Caprylyl Glycol, Phenoxyethanol, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride). This gluten-free product does not contain ingredients derived from wheat, barley, and rye. This product may have been produced on equipment that has filled products containing gluten. If you have questions or concerns, we recommend consulting a physician.

Customer Reviews

SHOCKED Review by klaut
These are amazing. I was skeptical to try them because I have oily, hooded lids. Barely any of my lid shows when my eyes are open so I was expecting these to crease so badly. They do not budge! They are absolutely stunning and easy to work with. I thought they paired with powder shadows nicely and easily as well. I think these are definitely worth a try. (Posted on 8/30/2019)
STUNNING Review by kellyB
I got one of these in a gift pack I got at a ulta store and was at first disappointed because it was dried out, but I figured out that all I had to do was add a little water. It applies like a gloss and it glides right on to your eyelid so smoothly! It dried almost instantly and is also super easy to build up for more shine! Super easy to use, and blends seamlessly with other shadows. Love it! (Posted on 8/30/2019)
Loved it but won't buy again Review by Chesoses0707
I loved this product and it looks super cool on the eyes but dries out way to fast !! I bought it about 4 months ago and it is already rock solid . I am not exaggerating . Lovely product but only usable for 3 months . (Posted on 8/30/2019)
perfect minimal iridescent eye lid sparkle Review by GiveMeGorgeous
I haven't really like anything by Butter London before, but this was exactly what I was looking for to amp up my eyelid. It can be worn over bare lids or over eyeshadow. Provides an iridescent lid with eentsy sparkles. So, no need to worry about them getting in your eye and causing irritation. i was pleasantly surprised by this product-glad I gave it a try. (Posted on 8/30/2019)
love it Review by heady
great applys well to keep it lasting make sure you tighten the jar (Posted on 8/30/2019)
Dried up after 3 months of purchasing Review by Oh Yeah
Love the colors how it applies but it's all dried up like too fast waste of money (Posted on 8/30/2019)
Novelty wears off quickly - quite literally Review by Joann
I loved this product initially. Great shimmer, great texture, and thought it was such a great product that I purchased multiple shades. Fast forward a few months, and all of my jars are hard as a rock. So unfortunate that the "gloss" doesn't last. Do not waste your money as I did! (Posted on 8/30/2019)
For those who have dried up Review by Ja'mie
You need to save the plastic thing on the inside of the jar. This helps keep it moist. Storing it upside down also helps, and keep it closed tight and don't just leave it open for extended periods of time. I've had mine much longer than the three months some of these people say, I do all of the things I mentioned and they're good as new. Just as jelly-like as when I first opened them upon purchase. Idk, just take care of it? (Posted on 8/30/2019)
Love this unique product❤️ Review by SM
It's an odd gel/slimy texture bit woow is it concentrated with shimmer I love it! Use as a topcoat over any eyeshadow to add a sparkly pop (Posted on 8/29/2019)
Glittery Review by Fancy Stacy
Didn't mind the jelly consistency of the product but within less than 30 min I had the glitter all over my face. (Posted on 8/29/2019)
GLITTER Review by Joyce
If you're looking for a pigmented glittery eyeshadow this is it but if you're like me and purchased this thinking it will be a more wet/dewey look well you're in for a surprise. I bought two shades in icing and unicorn and while they're both beautiful colors, the consistency definitely turned me off first after opening but I apply it now with a doe brush so it's all good. Since this is not the wet/dewey eyeshadow I was looking for, I tweaked it by applying paw paw balm very gently on my lids for a more everyday dewey look. AGAIN if you are looking for a wet/dewey shadow this ain't it but nonetheless the colors are beautiful and id suggest applying a clear eye gloss or balm (Glossier balm dot com in original or paw paw balm) to achieve that look. (Posted on 8/29/2019)
Weightless, sweatproof shimmer Review by Danni
Love love love this eyeshadow! I have very sensitive skin and anything too dry or heavy makes my eyelids look crepey. But these are such a rich mousse that they are almost the consistency of pudding, and they go on so smoothly and easily. They have the most gorgeous colors (sparkly taupes, shimmering lavender, gold-flecked mauve) and the glitter is very fine so you can make it really subtle if you want. If you like Colourpop jellies but are looking for better colors, that also won't wipe off on your clothes, these have never let me down. Oh, but keep the inside lids on the pots - they definitely help keep it from drying out. (Posted on 8/29/2019)
Looovvvee Review by Emely S.
I didn't know what this product was when I bought it... I just knew it was glittery and oh my god it was beautiful!!! Quick tip that I have is that it's better to use your fingers than a brush because I find that a brush leaves streaks and when I use my fingers it's way more pigment. Another advice is to not forget to put the lid back on... I made that mistake and now it's dry but I still use it as a regular eyeshadow powder (Posted on 8/29/2019)
Beautiful product. Review by Makeup guru
After using this product for more than a year I’ve learned a few tricks that will help others love it too. First, it works great when applied with your fingers. It glides on great and sets immediately. You can use a brush to buff it out but fingers work great. Second, if you leave the cap off it will dry out. So sometimes when you go into store such as ULTA the testers have dried out. If you take care and seal the cap after each use the product will last a very, very long time.!! (Posted on 8/28/2019)
Kinda good Review by Tina
I’ve bought this a few years ago in store and it was jelly, but I got one from a box that sends me makeup once a month and mine was hard as stone. You can spray setting spray to get some product on the brush and works the same as the jelly but it says that it’s jelly it should come as jelly not as a slab of granite. (Posted on 8/1/2019)
Hideous Crust Review by Jengi
When you first apply Glazen it looks magical, but then it dries to a hideous crust. After a few hours, most of the glitter is under your eye and cheek. This is not a good product, don't waste your money. Also, good luck trying to return it when you've rea (Posted on 7/14/2019)
Glazed eye gloss Review by butter London Customer
Love this product. Can be worn alone or with matte colors to create beautiful looks. Doesn’t flake, great product. (Posted on 7/14/2019)

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