PEOPLE ARE TALKING
See why beauty editors, bloggers and more are obsessing over butter LONDON.
What Manicure You Should Get According to Your Zodiac Sign
Featured: Union Jack Black Patent Shine 10X Nail Lacquer
"Stinging and mysterious Scorpios are the sign of transformation in the zodiac, and as a result, they are represented by the Death card in the tarots. These Water signs are as intense and dark as they seem, so rocking black nails or a witchy oxblood color feels natural. Butter London's Union Jack Black Patent Shine or Chanel's Le Vernis in Interdit will do the trick for secretive Scorpios."
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The 12 Best Clean Nail Strengtheners Of 2021 For Brittle, Flimsy Nails
Featured: Victoria Plum Jelly Preserve Strengthening Treatment
"This treatment dries down to a sheer plum color, for those in need of some nail repair who can’t bear the thought of leaving nails, well, bare. Along with the jelly-like hue, it has hydrolyzed keratin, tea tree oil, antioxidant-rich açai berry, and vitamin E to replenish, moisturize, and protect. "
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17 Natural And Non-Toxic Nail Polish Brands For Healthy Nails
Featured: Patent Shine 10X Nail Lacquer
"Their Patent Shine 10X formula is 10-Free & proven to promote brighter, stronger, healthier nails. The patented Shock Resisting Polymer Technology delivers gel-like cushion & lasting shine for polished-looking nails with up to 10 days of wear."
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23 Best Nail Polishes for a Pretty Mani-Pedi at Home
Featured: Patent Shine 10X Nail Lacquer
"Anyone in the desperate need to fulfill their gel nail polish dreams without buying multiple nail polish bottles? Look no farther than Butter London, which, like the name, goes on to the nail as smooth as butter! With a range of trendy color options to decide on and 830 ratings on Amazon and still 4.5 stars, this one brings the salon to you."
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21 Best Glitter Nail Polish Shades of 2021
Featured: 24K Crushed Diamonds Patent Shine 10X™ Nail Lacquer
"I’m addicted to glitter nail polish. I wouldn’t say I have a problem; I would say I have a lot of glitter polish and holographic nail polish–and I need more. For nail glitter hacks and tips check out the bottom of the article but for now, let’s bask in the brightest glitter nail polish around."
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The 12 Best Mascaras Under $20 for Longer, Fuller Lashes
Featured: Oh My, How High!™ Lengthening Mascara
"What I love most about this mascara is its curved wand," explains Allure associate digital beauty director Sarah Kinonen of Butter London's Oh My, How High! Lengthening Mascara. "Because I prefer length to volume when it comes to my lash look, just a few quick flicks from the roots to the ends is enough to take my short lashes to new heights."
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How to Strengthen Weak Nails After Gels and Acrylics, According to Celebrity Manicurists
Featured: Horse Power Nail Rescue Base Coat
"This treatment pairs biotin with horsetail extract (hence the name), another ingredient known for helping nails grow longer and stronger. While it works great on brittle nails, you can also swipe it on healthy tips for an added boost."
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Mouth Melters: 12 Of The Best Lip Oils
Featured:
Sheer Wisdom Lip Oil
"Spiked with beneficial ingredients, a great lip oil will glide on like a gloss then sink in like a balm, giving you moisture, plumping and long-lasting colour."
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16 Holographic Lip Glosses Sparkly Enough to Stop Traffic
Featured:
Fairy Dust Glazen™ Lip Glaze
"This stunner of a lip gloss is majorly frosty in the best way possible."
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The 16 Best Nail Colors If You Just Can’t With Long Nails This Summer
Featured:
Peel-Off
Glitter Nail Lacquer
"A glittering, peel-off manicure could read as gimmicky or even tacky, but this brilliant new polish from butter LONDON is so eye-catching, pretty, and honestly, ingenious we'd easily dispute any of the above arguments."
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11 Best Mascara Primers: Get Instantly Luscious Lashes
Featured: FitLash Volumizing
Primer
"This primer maximizes the effect of your mascara, and helps to keep it from smudging during the day."
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11 Top-Selling Nail Polishes Worth Adding To Your Amazon Prime Day Order
Featured:
Patent Shine 10X Nail Lacquer
"For a formula that hundreds of Amazon reviewers can't stop praising, it's not a bad bargain."
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Top 10 Lip Oils For Dry Lips – The Best Of 2019
Featured: Sheer Wisdom™ Lip Oil
"It contains Tahitian Coconut Oil, Chia Seed Oil, and Amino Acids that revitalize your lips and condition them from within. It leaves your lips feeling super nourished."
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A Coral Nail Polish Is Missing From Your Summer Lineup
Featured: Living Coral
Patent Shine 10X Nail Lacquer
"It's easy to rock Pantone's Color of the Year with this Butter London collab that includes three coral polishes. Choose from gloss, shimmer, or glitter finishes!"
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Don’t Sleep On This
Featured: Glazen™ Eye Gloss
"I can assure you this eye gloss stands the test of time. I wear it all day without any smudging or fading. A miracle, I know!"
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Selena Gomez Just Got the Manicure You'll Be Wearing All Summer Long
Featured: Living
Coral Patent Shine 10X Nail Lacquer
"A saturated peach color like butter LONDON nail lacquer in Living Coral will warm your complexion and make your nails pop."
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The 6 Hottest Nail Polish Colours for Summer 2019
Featured:
Trout Pout Patent Shine 10X Nail Lacquer
"There’s no better way to welcome the sunny days than with a glossy manicure."
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Your Nails Will Say Thank You After Using These Nontoxic Nail Polishes
Featured:
Patent Shine 10X Nail Lacquer
"Thanks to the Diamond Powder and Shock Resistant Polymer Technology, you can also enjoy up to 10 days of chip-free nails."
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7 Timeless Nail-Polish Shades For The Perfect Bridal Manicure
Featured: Timeless
Romance Minis Collection
"For the summer bride, a play on coral feels seasonal and romantic at the same time."
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11 Nail Colors You'll Want on Your Toes All Summerr
Featured:
Flusher Blusher Patent Shine 10X Nail Lacquer
"A high-shine vibrant pink like Flusher Blusher makes my toes feel like they're on vacation—even when the rest of my body parts are still in the office."
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5-Free Nail Polish: 12 Brands Worth Your Money
Featured:
Patent Shine 10X Nail Lacquer
"Another brand that didn't stop at 5-free, cult nail brand butter LONDON is actually 8-free. The extra 3 ingredients left out by butter are ethyl tosylamide, Xylene and TPHP."
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PSA: These Nontoxic Nail Polish Brands Are Better for Your Nails. They're a perfect 10.
Featured:
Patent Shine 10X Nail Lacquer
"the dense brush applicator helps you get a professional-looking mani at home, no matter your skill level."
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Whoa — Amazon Has a Secret Luxury Beauty Section Filled With 17 Cult-Favorite
Products
Featured: Plush Rush Lipstick
"This silky-smooth lipstick comes in several different colors."
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butter LONDON’s New Timeless Romance Nail Collection Features 6 Pretty Neutral Shades (In
The Perfect Travel Size)
Featured:
Timeless Romance Minis Collection
"Wherever your summer takes you, one thing's certain: Your nails will be looking nice thanks to butter LONDON's latest polishes."
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Behold: The 12 Best White Nail Polishes That Exist
Featured: Cotton Buds Nail Lacquer
"Highly pigmented, this delivers complete color coverage in just one coat, and also touts a high-gloss finish, is fast-drying, and chip-resistant"
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2019 CEW Award Winner
Featured:
Glazen™ Peel-Off Glitter Nail Lacquer
"Peel-Off Glitter Lacquer offers easy peel-off removal without harsh acetone. It’s a no-mess, no-fuss, and no-damage, 8-free, good-for-you formula."
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3 Key Steps to Take for Longer, Stronger Nails
Featured: Nail Treatments
"With continuous use, your nails will not only look flawless, but they’ll grow healthy and strong."
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Flaunt Any of These Bold Summer Polishes as You Chuck the Deuces to Spring
Featured: Pantone Color of
the
Year Collection 2019
"Pantone’s color of the year just so happens to be one of my favorite summer shades: classic coral." -Nikki Brown"
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The Prettiest Pastel Nail Shades to Wear Into Summer
Featured: Lemon
Drop
Patent Shine 10X Nail Lacquer
"Reminiscent of your favorite warm-weather refresher, the lemonade hue looks good on every skin tone."
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18 Orange Nail Polishes For Every Skin Tone That You'll Wear All Summer Long
Featured: Living Coral
Nail
Lacquer
"Everyone can benefit from a saturated peach color like Butter London Nail Lacquer in Living Coral."
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10 Best Peach Nail Polishes for Summer
Featured: Kerfuffle Nail Lacquer
"A truly high quality polish that lasts forever and can be applied without streaking."
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We Definitely Recommend Trying Jessica Alba's Favorite Nude Nail Polish
Featured: Yummy
Mummy Patent Shine 10X Nail Lacquer
Since Honest Beauty doesn't make nail polishes (at least not yet), Jessica Alba reaches for a shade from butter LONDON, which just so happens to be a Byrdie-favorite brand too. "Their colors are consistently great," Alba said, referencing their extensive color collection, "but this is one of my favorites." We can see why. We're dying to try this cool-toned taupe; it's the perfect work-to-weekend nail polish shade.
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10 Best Light Pink Nail Polishes
Featured: Teddy Girl Nail Lacquer
"A high-gloss finish and chip-resistant nail lacquer."
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The 8 Best Polishes for Standout Nails
Featured: Patent Shine
10X
Nail Lacquer
"This polish makes your nails look and feel good. It protects, smooths, and strengthens nails with Bamboo Extract, brightens with Diamond Powder, and is fade-resistant thanks to its UV Absorbers."
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7 Items To Help You Add Pantone's Living Coral Into Your Spring Beauty Look
Featured: Living Coral
Patent
Shine 10X Nail Lacquer
"The #1 item to help you add Pantone's Living Coral into your spring beauty look."
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Why Lip Oils Beat Lipstick Every Time
Featured: Sheer Wisdom™ Lip Oil
"For that barely there, high shine color, this sheer lip oil wins."
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18 Fashion and Beauty Brands That Have Redefined the Meaning of Going 'Nude'
Featured: Sheer Wisdom™ Nail Tinted
Moisturizer
"From flats to foundation, these companies have created neutral shades to match every skin tone "
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The Best Neon Nail Polishes For Every Skin Tone, According To The Pros
Featured: Slapper Nail Lacquer
"The perfect color should match my complexion undertone or provide contrast to make my nails pop," Kim Truong, a celebrity nail artist who works with Alessandra Ambrosio and Camila Cabello. If you heed Truong's advice, then this turquoise shade is sure to look bold on any deep complexion."
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9 Pink Lipsticks to Brighten Up Your Look This Season
Featured: Frisky Plush Rush
Lipstick
"Try this beautiful shade that’s equipped with a plumping effect to deliver fuller, firmer lips"
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The Best Non-Toxic Nail Polishes That Promise To Be Better For You & The Environment
Featured: Patent Shine
10X
Nail Lacquer
"butter LONDON’s nail varnishes are truly technological."
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154 Award-Winning Beauty Products to Overhaul Your Beauty Routine
Featured:
Peel-Off
Glitter Nail Lacquer
Winner of 2019 Best Special-Effect Nail Polish
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The Summer 2019 Nail Color Trends You Can Expect To See Everywhere
Featured: Living Coral
Nail
Lacquer
"This shade is 2019's Pantone color of the year, plus it's packed with ingredients that promote longer, stronger, healthier nails—it's a win-win."
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10 Spring 2019 Nail Polish Colors TZR Editors Are Obsessing Over This Season
Featured: Fancy
Patent
Shine 10X Nail Lacquer
"It was nice to try something different."
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You Don't Need Brush Skills to Master These Stunning Liquid Eyeshadows
Featured: Anti-Aging Shadow & Primer
"Not only does it give your lids a sheer, matte tint, but the formula has anti-aging peptides that improve the look of wrinkles while you wear it."
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The 12 Spring Nail Colors All Brides Need This Season
Featured: Living Coral
Nail
Lacquer
"With up to 10 days of color, this polish boasts long wear and chip resistance, all while being 8-free."
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11 Dark and Clean Nail Polish Colors for Anyone With a Moody Spring Aesthetic
Featured: Cosmo
Glazen Peel-Off Glitter Nail Lacquer
"A vibrant glitter you can easily remove at the end of the day."
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These Are the Best Gel Nail Polishes, According to the Internet
Featured: Patent Shine
10X
Nail Lacquer
"This polish comes in a range of super-pigmented, high-shine shades that look freshly painted for over a week."
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10 Best Eye Glosses and Glitter Shadows
Featured: Glazen™ Eye Gloss
"This playful, pudding-like texture applies like a gel, but dries like a powder and lasts all day."
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15 Best Non-Toxic Nail Polish Brands
Featured: Patent Shine
10X
Nail Lacquer
"This brand has a whole range of unique and pigment-rich colors."
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Looking to Clean Up Your Nail Routine? These 11 Polishes Are All 7-Free
Featured: Minted Nail Lacquer
"This gorgeous green butter LONDON Nail Lacquer is perfect for springtime."
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The Best Nail Polish Colors for Spring 2019
Featured: Lemon
Drop
Patent Shine 10X Nail Lacquer
"Last summer's most popular manicure choice is still going strong in 2019."
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The 18 Best Mascaras for Gorgeous Lashes, According to Allure Editors
Featured: Oh My, How
High!™ Lengthening Mascara
"What I love most about the butter LONDON Oh My, How High! Lengthening Mascara is its curved wand. Because I prefer length to volume when it comes my lash look, just a few quick flicks — from the roots to ends — is enough to take my short lashes to new heights."
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How to Recreate the Rainbow Nail Trend That’s All Over Instagram
Featured: Candy
Floss Patent Shine 10X Nail Lacquer
"I love the idea of highly intricate and colorful nail designs. Because just like what you wear every morning, I believe that whatever you decide to plaster on your nails accentuates your personality."
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HollywoodLife Beauty Awards 2019- Luxury Picks Worthy of Your Hard-Earned Cash
Featured:Double
Up
Plush Rush™ Tinted Lip Treatment
"Much more than your average lip balm, this butter LONDON treatment has Murumuru Seed Butter to hydrate your lips fast. The color goes on smooth and is full of pigment. It has a plumping complex built-in, but it’s not at all itchy and won’t burn like some other plumping products"
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7 "Tiffany" Blue Nail Polishes That Even Holly Golightly Would Fall For
Featured: Minted Nail Lacquer
"There is a distinct allure to the shade of "Tiffany" blue, and you can now wear it on your fingertips."
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2019's Best New Mascaras That Work Wonders For My Hazel Eyes: Review
Featured: New! Power Up All
Day
Wear Mascara
"The product is lightweight, and it doesn't overwhelm the wand."
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Retire Your Basic Smoky Eye & Upgrade to One of These Dark Eyeshadow Palettes
Featured:
Glazen™
Smooth Silk Shadow Palette Mauves
"From lilac to lavender to eggplant, this palette is a mauve paradise that I’d happily use for wedding season."
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15 of the Prettiest and Pristine Pastel Nail Colors to Start Test-Driving for Spring
Featured: Lemon
Drop
Patent Shine 10X Nail Lacquer
"Excuse us while we queue Beyonce’s LEMONADE."
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12 New Bold Nail Polish Colors To Try For Spring 2019 If You’re Tired Of Neutrals
Featured:
Cosmo
and Aquatic Glazen™ Peel-Off Glitter Nail Lacquer
"Toxin-free polish brand Butter London noticed their consumers need for bolder nail choices and expanded their offerings, too."
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10 Best Nude Nail Polishes
Featured: Mums the
Word
Patent Shine 10X Nail Lacquer
"This nail polish is phenomenal. The color is beautiful and the quality top notch. The polish lasts a really long time and doesn't chip."
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10 Summer Nail Polishes You Need to Try
Featured: Living Coral
Nail
Lacquer
"What better way to wear this vibrant orangey pink than painted in opaque layers across your nails."
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21 of the Most Iconic Nail Polish Colors of All Time
Featured: All Hail The
Queen
Nail Lacquer
"There's nothing basic about this neutral brown polish with glitter throughout."
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12 Summer Nail Colors You're About To See Everywhere
Featured: Living Coral
Nail
Lacquer
"People can’t get enough of this bright variety for the warmer weather."
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15 Best Vegan Nail Polish Shades (2019)
Featured: Trout
Pout
Patent Shine 10X Nail Lacquer
"By buying these top vegan brands, you’re encouraging even more companies to go vegan."
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Ulta’s March 2019 Lipstick Arrivals Are Bold, Colorful, & So Unexpected
Featured: Living Coral
Plush Rush™ Lip Gloss
"Not only does this shiny, coral gloss give your lips a boost of color, but it also promises to increase lip fullness."
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The 13 Best Nail Polish Removers
Featured: Nail Scrubbers™
"They really scrub away all of your polish effectively while nourishing your nails."
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10 Best Non-Toxic Nail Polishes
Featured: Patent Shine
10X
Nail Lacquer
"This sophisticated polish strengthens and brightens your nails while giving them lustrous shine for 10 days."
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The Best Nail Polish Colors for Spring 2019
Featured: Lemon
Drop
Patent Shine 10X Nail Lacquer
"Last summer's most popular manicure choice is still going strong in 2019."
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Top 15 Safe To Use Beauty Products For Pregnant Women -- 2019
Featured: Patent Shine
10X
Nail Lacquer
"While there are not too many nail polishes that are pregnancy-friendly – this one is."
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Valentine's Day Gift Guide: The Hottest Gifts In Pantone's Color Of The Year
Featured: Patent Shine
10X
Nail Lacquer
"Your nails will emit sunshine, no matter where you’re headed."
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The Best Base Coats for Pulling Off One of This Year’s Biggest Nail Trends
Featured: Horse Power
Nail
Rescue Basecoat
"This powerhouse base coat also includes biotin for pumping up growth and calcium for addressing chips and ridges."
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The Brightest and Boldest Nail Polish Colors You Need to Master 2019 Trends
Featured:
Living Coral Glazen™ Peel-Off Glitter Nail Lacquer
"The boldest and brightest way to channel this year’s most popular color in your manicure."
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The 10 Spring Nail Colors You’ll Catch Us Wearing All Season
Featured: Living Coral Nail
Lacquer
"butter LONDON makes it easy to rock with this longwear polish that glistens with metallic flecks."
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7 Easy Ways to Get Longer, Stronger Nails
Featured: Horse Power
Nail
Rescue Basecoat
"Avoid any breakage with this pre-polish savior."
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19 Underrated Nail Polish Brands That Are Actually Good Quality
Featured: Horse Power
Nail
Rescue Basecoat
"It's a bit more expensive but I think it's worth in because it stays on my nails about four times the length of other nail polishes."
Our Favorite Red Nail Polishes for a Valentine's Day Manicure
Featured:
Smashing!
Patent
Shine 10X Nail Lacquer
"This long lasting, nontoxic shade will carry you through your vacation."
The Best Nude Nail Polishes For Every Skin Tone, As Told By Celeb Manicurists
Featured: Sheer
Wisdom
Nail Tinted Moisturizer - Tan
"This polish is a full treatment for your nails."
The 15 Best Natural Nail Polishes That Won’t Wreck Your Nails
Featured: Crushed
Diamonds
Patent Shine 10X Nail Lacquer
"Contains ingredients like Bamboo Extract to make your nails stronger and healthier."
11 Non-Toxic Nail-Polish Shades To Wear On Repeat This Summer
Featured: Patent Shine
10X
Nail Lacquer
"Expect a vegan-friendly, 8-Free formula that delivers a high-shine finish and full color coverage in a single coat."
Ten 5-Free Nail Polishes That Won't Chip for Days
Featured: Patent Shine
10X
Nail Lacquer
"Classic, creamy, wearable shades with a shock-resistant polymer for a ton of shine and far less chipping."
Kristen Bell’s Nail Polish From The 2019 Critics’ Choice Awards Is So Affordable
Featured: Twee Patent
Shine
10X Nail Lacquer
"Apply this creamy pink for a beautifully muted manicure."
9 Winter Nail Polish Colors Our Editors Can’t Get Enough Of
Featured:
Bling Crushed Diamonds Patent Shine 10X Nail Lacquer
"Angela Melero, Senior West Coast Editor, prefers butter LONDON's Bling Crushed Diamonds Patent Shine 10X Nail Lacquer, a winter white with a hint of sparkle that she considers her new nude."
10 Nail Polishes That Will Give You the Gel Look Without a UV Lamp
Featured: Patent Shine
10X
Nail Lacquer
"It goes on so smoothly, has the most wonderful, shining colors, and contains no harmful ingredients. I could not consider buying any other nail polish."
We’re Swapping Our Cream Highlighter for a Gel Highlighter — Here’s Why
Featured: Glazen™ Highlighting Gel
"Gives you the most weightless and buildable glow in a myriad of colors. Not to mention it works to hydrate skin all while looking fire on the high points."
Amazon’s Best-Selling Beauty Products of 2018
Featured: Horse Power
Nail
Rescue Basecoat
"Keep your nails at their healthiest with every at-home manicure."
These Affordable Beauty Products Will Transform Your Routine in 2019
Featured: Living Coral
Patent
Shine 10X Nail Lacquer
"Get in on the happiest color of the year."
11 Red Nail Polishes That’ll Never Not Be Classic
Featured: Come To Bed Red Nail Lacquer
"This bright red from butter LONDON is certain to cheer up your day. The high-shine formula also has vitamins that improve nail strength."
Our Favorite New Year's Eve Nail Polishes for Midnight Ring Selfies
Featured:
Living Coral Glazen™ Peel-Off Glitter Nail Lacquer
"In a bright Living Coral shade,this nail polish eliminates the tough removal of most glitter polishes thanks its peel-off formula."