Everything You Need to Know About butter LONDON

Founded in London in 2005, butter LONDON was built on a simple mission: to combine fashion-forward colour with nail-conscious formulas. Every lacquer is designed to deliver stunning colour, long-lasting wear, and nail-friendly benefits—all in one beautiful bottle.

What Makes Nail Lacquer Different?

Nail lacquer is thicker than traditional polish, which means richer, more even colour in fewer coats. Its smooth, high-shine finish glides on effortlessly, while strengthening ingredients support your nails from the inside out. Unlike standard polish, lacquer provides a more durable, chip-resistant finish, making it ideal for everyday wear.

Clean, Conscious, and Cruelty-Free

All butter LONDON formulas are thoughtfully crafted to be free from harmful ingredients, with most being free from 21 known nasties and select treatments being 10-free. Every formula is vegan and never tested on animals. From the pigments we choose to the way our products are packaged, we focus on ethical, eco-conscious choices, so you can enjoy vibrant, glossy nails while making a mindful choice for your health and the planet.

Everyday Wearable Luxury

From bold statement shades to soft neutrals, butter LONDON offers polished, chic colours for every mood and occasion. Each formula balances fashion-forward colour with practical wearability, so whether you’re at the office, out for brunch, or attending a night event, your manicure looks effortless and refined.

Our Formulas and Finishes

We offer a variety of finishes to suit every style:

• Pure Colour 21X: Glossy, high-shine lacquer for bold impact
  
• Nail Blush Restorative Treatment: Buildable colour infused with nail-strengthening ingredients
• Jelly Preserve Strengthening Treatment: Strengthening base treatment that fortifies nails with a sheer, barely-there look
• Mellow the Yellow: Helps illuminate for brighter-looking nails
• Hardwear Shine UV Topcoat: High-gloss, protective topcoat that extends wear and prevents chips
• Sheer Wisdom Nail Tinted Moisturizer: Lightweight, hydrating tint that nourishes and enhances natural nails

Each finish is designed for smooth application and long-lasting results, giving you professional-quality nails without a salon visit.

Quick Tips for the Perfect Lacquer Look

• Apply in thin, even coats for a streak-free finish.
• Seal the edges to help prevent chips and extend wear.
• Experiment with layering to create custom colours and effects.
• Pair with topcoats or treatments to maximize shine and strength.

More Than Nails

butter LONDON is about more than polish. It’s a celebration of personal style, self-expression, and mindful beauty. Our collections are designed for women who want vibrant, long-lasting colour that’s safe, ethical, and luxurious.

The butter LONDON Difference

With butter LONDON, every bottle is a blend of fashion, performance, and conscience. It’s more than nail polish—it’s a smarter, safer, and more luxurious way to express yourself. Whether you’re trying a bold new shade or sticking to classics, your nails can reflect your style and values with confidence.