Our Story
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON catapulted into the runway world bringing a refreshingly hip and better-for-you fashion sense to nail care. With a trailblazing approach fueled by our skincare-inspired ingredient philosophy, butter LONDON creates fun, imaginative, good-for-you makeup, body, and nail care products using our same ingenious approach to formulas. With our toxin-free Pure Colour 21X and our clean makeup collection, butter LONDON strives to leave you feeling posh and polished for Feel Good Beauty you can trust.
Clean Beauty Is Always In Dahling
Packaging
Sustainable packaging is at the heart of butter LONDON. Our Patent Shine 10X Nail Lacquer is thoughtfully designed without folding cartons or plastic wrap to minimize waste, and each glass bottle is recyclable once the lacquer is finished.
Products
At butter LONDON, our products are thoughtfully formulated with a good-for-your-skin approach, featuring Patent Shine 10X Nail Lacquers made with a 10-Free formula that excludes formaldehyde, parabens, gluten, and TPHP for Feel Good Beauty you can trust.
Ingredients
Every butter LONDON beauty product is infused with skincare-infused philosophy. Our Patent Shine 10X Nail Lacquers deliver bold, fearless color with a 10-Free formula, and our clean makeup is free from key ingredients like parabens, phthalates, and SLS.
Feel Good Beauty
Born from the belief that beauty should be bold, better, and never boring, butter LONDON set out to reinvent nail colour with high-performance formulas free from toxic ingredients. What began with our groundbreaking 3-Free lacquers has evolved into a luxe lineup of 21-Free nail, beauty, and body essentials.
Today, we proudly deliver fun, imaginative Feel Good Beauty® you can trust—every bloody time.
