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In The Press

See why beauty editors, bloggers and more are obsessing over butter LONDON.

Over 20 Years of Feel Good Beauty

We’re rather flattered that industry experts, beauty critics, and creators have noticed our skin-healthy ingredients and clever innovations.

Making Quite an Impression, Dahling

31 Spring Nail Polish Colors So Cute You Won't Be Able to Pick Just One

- Yerin Kim and Hannah Oh, Seventeen

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21 Nontoxic Nail Polishes for Shiny, Chip-Free Nails That Last for Days

- Deanna Pai, GLAMOUR

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Everything You Need to Transform Your Home Into a Spa for Valentine's Day: Massage Candles, Robes and More

- Lauren Gruber, ET

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Patent Shine 10X Nail Lacquer

19 Nail Polish Colors For A Barbiecore Mani, From Fuchsia To Baby Pink

For those who are into more peachy shades of pink, Coming Up Roses is a gorgeous coral shade.

- Olivia Rose Rushing

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21 Nontoxic Nail Polishes for Shiny, Chip-Free Nails That Last for Days

The polish is eight-free, goes on rich in two coats, and dries down pretty quickly. The color has a beautiful, glassy shine.

- Deanna Pai

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If Gel Wrecks Your Nails, Shoppers Say This Long-Wear Polish ‘Never Chips’ & Dries In a Pinch

The key to the powerfully lasting formula from butter LONDON is its shock resistant polymer technology. This provides long-wear, chip-resistant color, while diamond powder brightens the color for the highest shine possible.

- Brittany Leitner

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31 Spring Nail Polish Colors So Cute You Won't Be Able to Pick Just One

Transition away from those dark wintery colors and soften up your nails with this baby powder blue.

- Yerin Kim and Hannah Oh

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Tinted Nail Treatment

Selena Gomez's Neon Jelly Nails Are an Instant Serotonin Boost

The trick isn’t in the technique, per se, but in the product selection: you’ll want to opt for a sheer nail polish—like butter LONDON Jelly Preserve Nail Strengthening Treatment... that you can apply as you would any other nail polish, and then finish off your mani with a high-shine top coat.

- Isabella Sarlija

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9 Summer Nail Colors You Should Try Right Now

...butter LONDON Jelly Preserve Strengthening Treatment in Strawberry Rhubarb can be layered depending on how vibrant you want your jelly to be.

- Loren Savini

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The Jelly Nail Trend Is Like Lip Gloss for Your Nails

You could also use butter LONDON’s Jelly Preserve Strengthening Treatments. The sheer, juicy polishes come in shades like Strawberry Rhubarb Jelly and Orange Marmalade and are infused with nourishing ingredients such as argan oil, calcium, and acai berry.

- Austa Somvichian-Clausen

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Nail and Body Care

Hand Cream Is My Favorite Little Luxury—14 I Always Keep Within Arm's Reach

butter LONDON may be known for its luxurious nail lacquers, but I implore you to give its equally rich hand (and foot!) cream a try, even on days when you forgo a coat or two of polish.

- Jamie Schneider

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I Tried a Nail Brightener To Revive My Dull, Yellow Nails—Now I’m a Convert

'butter LONDON's Mellow the Yellow contains lemon fruit extract, which contains citric acid that can act as a natural bleach or oxidizing agent,' Dr. King says.

- Celia Shatzman

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Everything You Need to Transform Your Home Into a Spa for Valentine's Day: Massage Candles, Robes and More

This massage candle from nail experts butter LONDON is designed specifically for your hands for an extra decadent at-home manicure.

- Lauren Gruber

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11 Cruelty-Free Beauty Brands We Can't Stop Talking About

Still, the best sellers from the brand are none other than the Horse Power Nail Rescue Basecoat, which promotes nail growth and prevents staining, and the Melt Away Cuticle Exfoliator, which makes achieving professional-looking manicures at home easier than ever.

- Rebecca Norris

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