January has a reputation problem. Grey skies, sensible shoes, and the lingering echo of “new year, new you.” But at butter LONDON, we prefer a different approach: new year, new nails — and a little bit of fun while we’re at it.

Enter Knees Up, the shade rewriting January 2026 with a wink, a strut, and absolutely no intention of playing it safe.

Why January Needed a Shake-Up 

Traditionally, January leans minimalist: barely-there nudes, quiet neutrals, and “responsible” shades. Lovely — but predictable. This year, we’re turning the volume up just enough to feel exciting, without shouting. 

Think: polished, playful confidence. Clean beauty formulas. Mood-boosting colour. Nails that say I’ve got plans — even if those plans are just a really good oat latte. 

Meet Knees Up: The Shade Bringing the Party

Knees Up is our modern answer to winter dullness — a spirited, wearable colour that feels celebratory without being loud. It’s that perfect sweet spot between bold and refined, designed to lift your mood the moment it hits your nails.

Inspired by the British phrase “having a knees up” (translation: a proper good time), this shade brings energy, optimism, and a subtle rebellious streak — exactly what January deserves.

Why we love it:

• Universally flattering and endlessly wearable

• Makes even the cosiest jumper feel intentional

• Feels fresh now, and just as good heading into early spring

How to Wear It in 2026

This is not a “special occasion only” shade. Knees Up thrives everywhere:

❤️ Office-ready, but never boring

❤️ Weekend-approved, especially with denim and knits

❤️ Self-care essential, because joy counts as productivity

Pair it with minimal jewellery, soft makeup, or go full contrast — it holds its own beautifully.

A Little January Treat (Because We Love You)

Because fresh starts deserve perks, we’re making January even brighter. The mini PS10X version of Knees Up is FREE all month long with any $50+ purchase. No tricks, no codes — just a perfectly sized pop of colour, on us.

It’s the ideal way to test-drive the shade that’s rewriting January (or to stash one in every bag — we don’t judge).  So here’s to fresh starts, brighter days, and a little British cheekiness at your fingertips. Ready to raise a glass? This one’s worth a knees up. 💂✨ 

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