Love Your Nails—On Your Own Terms Let’s have a heart-to-heart. If your nail salon relationship feels expensive, time-consuming, and a little toxic, you’re not imagining it. Between endless appointments, harsh chemicals, UV lamps, and bills that sting more than chipped polish, it might be time to call it quits. This Valentine’s Day, consider choosing you. Because great nails shouldn’t require commitment issues—or regret. Welcome to the glow-up: salon-worthy nails, done your way, with butter LONDON. Why It’s Time to Break Up With Your Salon We get it—the salon used to feel glamorous. But lately? It’s giving: 💔 Overbooked schedules 💔 Overpriced add-ons 💔 Harsh ingredients and unnecessary exposure 💔 Results that don’t always last At butter LONDON, we believe nail care should feel indulgent and intelligent. That’s why our high-performance nail essentials are designed to deliver beautiful results—without the drama. Clean Beauty, No Compromises All butter LONDON nail formulas are 21-free, vegan, and cruelty-free—meaning no harsh chemicals, no UV lamps, and no unnecessary nonsense. You get colour, care, and confidence in every swipe—without sacrificing your nail health or peace of mind. Clean never looked so polished. Salon-Worthy Results—At Home Breaking up doesn’t mean settling. In fact, it means upgrading. Our curated nail essentials make it easy to create a luxe, at-home manicure ritual that rivals the salon—minus the appointment. Your New Nail Care Power Players: 💅 Nail Hacks: Instant polish-perfecting solutions designed to clean, polish, hydrate, and elevate your manicure—fast. Because shortcuts can still be chic. 💅 Pure Colour 21X Nail Lacquer: High-impact colour with a glossy, chip-resistant finish. Bold, expressive, and beautifully wearable—just like you. 💅 Jelly Preserve Strengthening Treatment: A sheer, juicy treatment that strengthens weak nails while delivering a healthy-looking finish. Think “your nails but better.” 💅 Champagne Fizz Manicure Candle: The ultimate self-care indulgence. Light the candle, melt the oil, and massage into hands and cuticles for soft, nourished skin—no spa appointment required. Save Time. Save Money. Save Your Sanity. No booking roulette. No rushing across town. No awkward small talk. Beautiful nails should fit your schedule—and your standards. With butter LONDON, your manicure happens when you want it, how you want it. That’s real luxury. Make It Official 💌 This Valentine’s Day, break up with your salon. Fall back in love with your nails. Because the best relationships are the ones that treat you well—every single day. Shop butter LONDON.

The calendar may have flipped, but your routine doesn’t have to feel like déjà vu. This year, let’s make “refresh” the mantra—starting at your fingertips and lips, and carrying through your morning mindset. Think of it as a mini wellness ritual: quick, indulgent, and beautifully simple. Because a new year deserves a fresh canvas—both for your nails and your spirit. Your nails are the canvas of your confidence. Start fresh with Nail Scrubbers, our intensely saturated 2-in-1 wipes that prep nails and remove lacquer in a single swipe. Quick, fuss-free, and gentle, they lift away polish without harsh acetone—leaving nails soft, clean, and ready for whatever colour—or mood—you want to layer on next. Think of it as the first exhale in your mini reset ritual: sweep away the old, and make space for the new. Set the tone for your day—or evening—by lighting the Champagne Fizz Manicure Candle. Its soothing fragrance fills the room, while its warm, skin-loving oils can be massaged into cuticles for the ultimate multi-tasking indulgence. A little indulgence, a little calm: sip your favourite drink, press play on a playlist you love, and let a few intentional minutes of self-care brighten your winter day. And then, a little lip love to complete the refresh. The Lippy Lip Duo delivers indulgence in two simple steps: gently exfoliate with the Lippy Lip Scrub Sugar Buttercream Treatment, then coat your lips in Lippy Lip Balm Pink Champagne Treatment for instant hydration and protection. Soft, nourished lips aren’t just a beauty move—they’re part of a ritual that feels intentional, luxurious, and entirely for you. Complete your reset with a pop of colour and care. The Lippy Lip Duo combines buttery moisture with a flattering wash of colour that feels as fresh as your new mindset. Because confidence looks good on everyone — especially you. This isn’t just about products—it’s about creating moments that are yours. By layering care for nails, lips, and senses, you’re hitting refresh in every sense: clean nails, hydrated lips, and a clearer, calmer headspace. It’s a mini ritual that turns ordinary mornings or evenings into a thoughtful reset, setting the tone for a year that feels fresh, intentional, and unapologetically you. Because a new year isn’t just about resolutions—it’s about reclaiming space for yourself, one indulgent swipe, one soothing scent, and one nourishing moment at a time.

When it comes to a polished, professional mani, strong nails and soft, healthy cuticles are everything. But let’s be honest—cuticle care can feel like a chore. Not anymore. With four clean, effective essentials, keeping nails resilient and hands looking their best is effortless, and yes, actually enjoyable. QuickFix Cuticle Balm Say hello to instant hydration. QuickFix is your go-to for softening and moisturizing cuticles in seconds. A little swipe goes a long way to keep nails looking healthy and prepped for your next mani. It’s simple, fast, and surprisingly satisfying—because strong nails start at the edges. P.D. Quick Dry Drops This isn’t just about speeding up your mani—though it does that beautifully. P.D. Quick Dry Drops hydrate nails and surrounding skin while adding a subtle, glossy finish. Fast, fuss-free, and flattering, these drops are your secret weapon for nails that look polished and fresh in record time. Champagne Fizz Manicure Candle A little warmth goes a long way. Light the Champagne Fizz Manicure Candle and let the nourishing oils melt into your hands, leaving them soft and refreshed. The subtle scent adds a moment of calm, making hand care feel effortless and surprisingly indulgent. Extra Whip Hand & Foot Treatment Rich, whipped, and luxurious, Extra Whip Hand & Foot Treatment keeps hands and feet soft, smooth, and hydrated. Perfect for daily maintenance or an at-home spa moment, it locks in moisture without feeling heavy—because your skin deserves a touch of indulgence every day. Cuticle care doesn’t have to be complicated. With these four essentials, healthy nails, soft hands, and polished cuticles are just a few swipes away. Simple, effective, and completely clean—your mani (and your hands) will thank you. Shop Treatments

January has a reputation problem. Grey skies, sensible shoes, and the lingering echo of “new year, new you.” But at butter LONDON, we prefer a different approach: new year, new nails — and a little bit of fun while we’re at it. Enter Knees Up, the shade rewriting January 2026 with a wink, a strut, and absolutely no intention of playing it safe. Why January Needed a Shake-Up  Traditionally, January leans minimalist: barely-there nudes, quiet neutrals, and “responsible” shades. Lovely — but predictable. This year, we’re turning the volume up just enough to feel exciting, without shouting.  Think: polished, playful confidence. Clean beauty formulas. Mood-boosting colour. Nails that say I’ve got plans — even if those plans are just a really good oat latte.  Meet Knees Up: The Shade Bringing the Party Knees Up is our modern answer to winter dullness — a spirited, wearable colour that feels celebratory without being loud. It’s that perfect sweet spot between bold and refined, designed to lift your mood the moment it hits your nails. Inspired by the British phrase “having a knees up” (translation: a proper good time), this shade brings energy, optimism, and a subtle rebellious streak — exactly what January deserves. Why we love it: Universally flattering and endlessly wearable Makes even the cosiest jumper feel intentional Feels fresh now, and just as good heading into early spring How to Wear It in 2026 This is not a “special occasion only” shade. Knees Up thrives everywhere: ❤️ Office-ready, but never boring ❤️ Weekend-approved, especially with denim and knits ❤️ Self-care essential, because joy counts as productivity Pair it with minimal jewellery, soft makeup, or go full contrast — it holds its own beautifully. A Little January Treat (Because We Love You) Because fresh starts deserve perks, we’re making January even brighter. The mini PS10X version of Knees Up is FREE all month long with any $50+ purchase. No tricks, no codes — just a perfectly sized pop of colour, on us. It’s the ideal way to test-drive the shade that’s rewriting January (or to stash one in every bag — we don’t judge).  So here’s to fresh starts, brighter days, and a little British cheekiness at your fingertips. Ready to raise a glass? This one’s worth a knees up. 💂✨  Shop Now

When it comes to winter beauty, more really is more. This season, we’re layering up—sweaters, scarves, and yes, even our manicures. By pairing our Pure Colour 21X shades with nail-loving treatments, you can create custom looks that are fresh, festive, and full of personality (no salon appointment needed). Ready to experiment? Here are three nail looks that prove layering isn’t just for fashion—it’s for flawless fingertips too. Look 1: Berry Bright Layer: Mellow the Yellow + Broody Who says winter has to be dull? Brighten things up with this cozy, berry-toned combo. One layer of Mellow the Yellow neutralizes discoloration and enhances nail brightness, while Broody adds that rich, sophisticated plum finish we can’t get enough of. The result? A soft berry hue that feels warm, polished, and perfectly seasonal. ✨ Pro Tip: Add a second coat of Broody for extra depth, or keep it sheer for a “just-bitten” tint effect. Look 2: Frosted Over Layer: Frozen Loch + Hardwear Matte Topcoat Cool, calm, and effortlessly chic—this pairing is winter magic bottled up. Start with Frozen Loch, a shimmery, ice-blue hue that catches the light like fresh snow. Then, top it with Hardwear Matte for a velvety, frosted finish that feels straight out of a snow globe. ✨ Pro Tip: Apply your matte topcoat once polish is completely dry to keep that smooth, even frost effect. Look 3: Iced Plum Chrome Layer: Branwen’s Pearls + Victoria Plum Jelly Preserve For nails that shimmer with subtle drama, meet your new signature shade. Apply one coat of Branwen’s Pearls—that pearly, opalescent sheen sets the stage. Then layer on two coats of Victoria Plum Jelly Preserve Strengthening Treatment for a glossy, plum-tinted chrome finish that’s both luxe and luminous. ✨ Pro Tip: Seal with Hardwear Shine UV Topcoat if you want to keep that high-shine, glassy finish. The Beauty of Layering Whether you’re into frosty mattes, glossy plums, or soft berry hues, layering gives your nails a fresh twist on classic winter polish. Mix, match, and make it your own—because in the world of butter LONDON, more layers mean more ways to shine. 💅❄️

Cold weather can be tough on nails—but we’ve got you covered. Between the frosty air, endless hand washing, and holiday hustle, your mani deserves a little extra love this season. The secret to healthy, holiday-ready nails? A simple 3-step routine that keeps them strong, hydrated, and oh-so-shiny—no salon required. Step 1: Protect & Strengthen  Think of Horse Power Nail Rescue Basecoat as your nails’ very own winter coat. This award-winning formula strengthens, fortifies, and helps rescue weak, brittle nails from the brink. One coat and you’re ready to face the chill (and the gift wrap). Pro Tip: Use it as a treatment between manis to keep nails looking and feeling their best all season long. Step 2: Add a Pop of Colour  Bring on the winter sparkle with Branwen’s Pearls, Broody, or Frozen Loch. From icy chrome to rich raspberry or shimmery teal, these shades add instant shine—whether you’re wrapping gifts or sipping something bubbly by the fire. Try This: Mix and match for a modern winter mani—like frosted tips with Branwen’s Pearls or a full icy look with Frozen Loch. Step 3: Seal & Shine  No winter routine is complete without a glossy topcoat. Hardwear Shine UV Topcoat locks in colour, amps up shine, and keeps your nails looking flawless through every frosty adventure. Plus, it helps prevent chips so your manicure lasts well beyond the last holiday toast. Bonus: A swipe every few days refreshes your shine and extends your mani’s wear time—no salon visit necessary. Nail Care for the Chilly Season When the temperature drops, your nails shouldn’t suffer. Protect, polish, and perfect your winter mani with this simple butter LONDON routine—because healthy, glossy nails never go out of season. Feeling a bit frosty? Reach for Extra Whip Hand and Foot Treatment—a rich, whipped formula that pampers dry skin and leaves hands soft, smooth, and oh-so-hydrated.

When colour goes calm, beauty goes bold—and 2026 is shaping up to be the year serenity steals the spotlight. In honour of Pantone’s freshly announced 2026 Colour of the Year, we’re welcoming our own chic interpretation: Blustery Day, a soft, windswept warm-stone grey designed to flatter, elevate, and effortlessly modernise every mani it touches. Inspired by the same cloud-soft energy that defined Pantone’s pick, our airy take brings a cooler, more fashion-forward depth—made for mood boards, minimalist wardrobes, and your most polished moments. Our Match to Pantone’s 2026 Colour of the Year Pantone may be calling 2026’s hue Cloud Dancer, but we’ve created the butter LONDON version your nails will actually want to wear. Blustery Day is a white that’s both warm and cool. Think calm skies, stonewashed softness, and an elegant neutrality that works with literally everything. It’s the manicure equivalent of a deep breath—sophisticated, serene, and stunningly self-expressive. Mani Inspiration Line-Up Serene. Sophisticated. Self-expressive. Discover the nail looks that make Blustery Day the must-have grey of 2026. The Windswept Classic A full manicure of Blustery Day for an ultra-clean, modern-grey moment. Quiet luxury in nail form. Soft-Storm French Pair Blustery Day tips with a Hardwear Shine nude base for a minimalist French that whispers “elevated,” not “effort.” Cloud-Crested Ombré Layer Branwen’s Pearls over Blustery Day for a chrome-kissed, grey shimmer that feels like frost catching the morning light—sleek, luminous, and perfectly celestial. Neutrals Made for Minimalists 2026 is calling in a “heavenly calm” mani palette, and your supporting shades are ready for rotation. If you prefer your manis soft and celestial, Cotton Buds, Branwen’s Pearls, and Steady On! are the neutrals made for your mood board. Meet the trio: ☁️ Cotton Buds – crisp, clean, cloud white ☁️ Branwen’s Pearls – opalescent pearl with a soft-glow finish ☁️ Steady On! – barely-there nude with whispery warmth Wear them alone, layer with Blustery Day, or use them as supporting players in your 2026 nail art story. Try the Shade Sweeping 2026 Ready to float into the new year with the calmest, chicest mani palette yet? Try the shade sweeping 2026. And if your mood board is craving more than cloud-soft calm? Take a wander through the rest of our colour collection—bolds, brights, and statement shades that bring the full butter LONDON spectrum to your fingertips. After all, a balanced palette is a beautiful thing.

The festive season is officially upon us, and your nails deserve a front-row seat. From icy blues to frosted whites, jewel tones to cheeky reds, our Hauliday Edition picks have everything you need to sparkle, shine, and make a statement—without breaking a nail. Let’s dive into three irresistible ways to get your holiday digits looking utterly editorial, festive, and fun.  Snowflake Spark  Think freshly fallen snow kissed by morning light. Three nails shine in Frozen Loch, topped with a delicate snowflake design in Cotton Buds, while the remaining nails sparkle in icy Branwen's Pearls. Frosted, festive, and subtly glamorous, this look glistens from every angle—no nails are exactly alike, just like real snowflakes. ❄️ Pro Tip: Layer a touch of Hardwear Shine or Mellow The Yellow for extra brilliance that lasts all through the season. Santa Tip Twist  A cheeky nod to the North Pole? Yes, please. Start with Horse Power as your basecoat, then create Santa’s hat with Her Majesty’s Red on your tips. Finish with a dab of Cotton Buds to mimic that fluffy, frosty trim. One finger, a wink of mischief, and suddenly your nails are the life of every holiday party. 🎅 Pro Tip: Keep the rest neutral with Sandy Bum to make that single Santa tip pop. Heart Accent  Nothing says festive flirtation like a little heart on your nail. Take Sandy Bum as your canvas and add a bold Bang On! heart. Chic, simple, and a touch flirty—because why shouldn’t your nails get a little love this season? 💖 Pro Tip: Pair with Bubbly Rose for extra holiday sparkle that’s Instagram-ready. Nail the Look: Hauliday Edition This season, go big on sparkle, frosty finesse, and cheeky details. Mix, match, and layer your favourites from our PC21X collection, grab a 6-piece Holiday Set, or add in our essential tools like Horse Power and Hardwear Shine for salon-worthy results at home. Your nails are your holiday accessory—so sparkle, shine, and repeat. Nail The Look →