London Fashion Week Nail Trend Predictions: The Shades to Watch

Fashion season is officially here, and while we’re watching the runways for the next big thing in colour, texture, and styling, we’re also looking to the fingertips.

Because the right manicure can be the finishing touch that pulls an entire look together. This London Fashion Week, we’re predicting nails will move beyond the expected with bold colour, playful pops, and effortlessly polished neutrals taking centre stage.

Here are the nail trends we’re watching and the Pure Colour 21X shades we’re reaching for now.

Trend 1: Statement Red

Red never really leaves the fashion conversation, but this season we’re expecting it to make a particularly bold entrance. Think confident, high-energy colour that doesn’t need much else to make an impact.

Our pick: Smashing!

An iconic, high-energy pillar red crème, Smashing! is made for the statement mani. Wear it solo for maximum impact or pair it with a more minimal outfit and let your fingertips do the talking.

Try it: Keep the rest of your look understated and let a full red mani be the accessory.

Trend 2: Bubblegum Goes Bold

Pink is having a playful moment. Rather than feeling overly sweet, bright pinks are becoming a way to inject personality into an otherwise polished look.

Our pick: Fruit Machine

A playful, clean bubblegum pink, Fruit Machine brings instant energy to your fingertips. It’s fun, fresh, and ready to stand out.

Try it: Add a pop of pink to a classic manicure with a colourful French tip or use it across all ten nails for a full statement.

Trend 3: The New Nude

Minimalism isn’t going anywhere. But instead of barely-there nails that disappear into the background, we’re predicting polished neutrals with just enough colour to feel intentional.

Our pick: Steady On!

A cool nude crème that delivers effortless polish without trying too hard. Steady On! is the kind of shade that works with everything, making it a natural choice for a clean, fashion-forward manicure.

Try it: Keep nails short and neatly shaped for an understated, editorial finish.

Trend 4: Posh Pink

This season, we’re predicting soft, effortless colour moments that bring a fresh, feminine feel to even the most polished looks. Think delicate pinks, subtle details, and understated shades with plenty of personality.

Our pick: Posh Petal

A soft, delicate pink that adds a fresh, feminine touch to any manicure while keeping things effortlessly polished.

Try it: Wear it solo for a soft wash of colour or use it as the base for a playful French.

Trend 5: Rich, Grounded Colour

As fashion moves between seasons, deeper shades offer an easy way to make your manicure feel instantly more elevated. Think warm browns, moody neutrals, and colours inspired by the world around us.

Our picks: Sticky Toffee Pudding and Brick Lane

These newer Pure Colour 21X shades bring richness and depth to the manicure. Sticky Toffee Pudding offers a decadent, warm-toned feel, while Brick Lane brings a more grounded, sophisticated edge.

Try it: Alternate the two shades across your nails for a tonal manicure that feels effortlessly put together.

Trend 6: The Micro French, Reimagined

The French manicure is getting smaller, sharper, and far more playful. A micro French gives you the clean look of a classic while leaving plenty of room to experiment with colour.

Our picks: Fruit Machine + Steady On!

Pair a cool nude base with a bubblegum pink tip for a fresh take on the classic French. Or swap in Smashing! for a more dramatic colour twist.

Try it: Keep the tip ultra-thin for a modern, minimalist finish.

Your London Fashion Week Nail Wardrobe

Whether your style is bold and unapologetic or quietly polished, this season’s biggest nail trend is ultimately about making colour feel personal.

Reach for Smashing! when you want a statement, Fruit Machine for a playful pop, Steady On! for effortless polish, or Posh Petal for a soft wash of colour. The runway may inspire the trends, but your fingertips get the final say.

Ready to make the trend your own?

Discover Pure Colour 21X and find the shades that belong in your fashion season rotation. Shop Pure Colour 21X