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butter LONDON
PURE COLOUR 21X NAIL LACQUER
(294)
$14.00
Unit price / perA natural, fast-drying, gel-like nail polish that eliminates harmful chemicals while delivering vibrant, long-lasting colour that’s good for your nails.
Size: 0.3 fl. oz. / 9mL
Ingredients:
- Hibiscus extract (Hibiscus sabdariffa) and Wakame Bioactive (Undaria pinnatifida) to strengthen nails and helps prevent breakage
- Vitamin E (tocopherol) delivers intense hydration while maintaining vibrant, long-lasting colour
- Patented Hexanal is a breakthrough ingredient that helps to strengthen keratin structure while repairing brittle, damaged nails
Benefits:
- Long-lasting without harmful chemicals
- Dries naturally in under 60 seconds
- Helps improve nail strength
- Features a curved brush that hugs your nail shape for foolproof, streak-free application
- Unique combination of plant-based extracts helps repair nail damage.
- Delivers mega-watt color payoff with true one-coat coverage
- Lasts up to 10 days without chipping
Finish & Coverage:
- Coverage: Rich, full coverage in just one to two coats
- Finish: High-gloss shine with a smooth, salon-quality look
Need to Know:
- Fan brush for easy painting
- Salon-quality colour payoff
- 21-Free Formula
- Vegan
- Gluten Free
- Cruelty Free
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PURE COLOUR 21X NAIL LACQUER
$14.00
Unit price / perA natural, fast-drying, gel-like polish that eliminates harmful chemicals while delivering vibrant, long-lasting colour that’s good for your nails.
A natural, fast-drying, gel-like nail polish that eliminates harmful chemicals while delivering vibrant, long-lasting colour that’s good for your nails.
Size: 0.3 fl. oz. / 9mL
Ingredients:
- Hibiscus extract (Hibiscus sabdariffa) and Wakame Bioactive (Undaria pinnatifida) to strengthen nails and helps prevent breakage
- Vitamin E (tocopherol) delivers intense hydration while maintaining vibrant, long-lasting colour
- Patented Hexanal is a breakthrough ingredient that helps to strengthen keratin structure while repairing brittle, damaged nails
Benefits:
- Long-lasting without harmful chemicals
- Dries naturally in under 60 seconds
- Helps improve nail strength
- Features a curved brush that hugs your nail shape for foolproof, streak-free application
- Unique combination of plant-based extracts helps repair nail damage.
- Delivers mega-watt color payoff with true one-coat coverage
- Lasts up to 10 days without chipping
Finish & Coverage:
- Coverage: Rich, full coverage in just one to two coats
- Finish: High-gloss shine with a smooth, salon-quality look
Need to Know:
- Fan brush for easy painting
- Salon-quality colour payoff
- 21-Free Formula
- Vegan
- Gluten Free
- Cruelty Free
-
- Features a curved brush that hugs your nail shape for foolproof, streakfree application
- Unique combination of plant-based extracts helps repair nail damage.
- Delivers mega-watt colour payoff with true one-coat coverage
- Lasts up to 10 days without chipping
- Dries naturally in under 60 seconds
Prep: Remove old polish with Nail Scrubbers™ 2-in-1 Wipes and gently exfoliate cuticles using Melt Away Cuticle Exfoliator. Push back cuticles with the Signature Glass Cuticle Pusher.
Basecoat: Apply Horse Power™ Nail Rescue Basecoat for a smooth, strong foundation.
Polish: Apply 1–2 coats of Pure Colour 21X nail lacquer, letting each layer dry.
Topcoat: Finish with Hardwear™ Shine or Matte Topcoat for long-lasting colour and shine.
Extra Care: About 2 minutes after painting, apply P.D. Quick Dry Conditioning Drops to speed drying and condition nails. Hydrate cuticles daily with QuickFix Cuticle Balm for healthy, glossy nails.
- What is Pure Colour 21X Nail Lacquer? Pure Colour 21X is our high-performance nail lacquer that delivers vibrant, mega-watt shine in a breakthrough 21-Free formula. It's designed to be good for your nails while providing bold, chip-resistant colour with our innovative curved brush for flawless application.
- What does "21-Free" mean? Our 21-Free formula eliminates 21 harmful chemicals including Animal derivatives, Toluene, Benzene, Xylene, Formaldehyde, Formaldehyde Resin, Phthalates, Cyclic Silicones, Camphor, Methyl Ethyl Ketone (MEK), Glycol Ethers, and many more. This makes it safer for your nails and overall health.
- What size is the bottle and how much product do I get? Each bottle contains 0.3 fl. oz / 9 mL of lacquer, providing over 100 applications per bottle.
- How do I apply Pure Colour 21X for best results? Start with a clean slate by using our Nail Scrubbers™ 2-in-1 Wipes to remove any existing lacquer or glitter and prep the nail surface. Next, apply Melt Away Cuticle Exfoliator to gently dissolve and remove dry, overgrown cuticles in minutes. Follow with the Signature Glass Cuticle Pusher to carefully push back cuticles for a clean, even nail bed. Finish your prep by applying a butter LONDON basecoat before applying your Pure Colour 21X Nail Lacquer. Top it off with your choice of our signature topcoats.
- What makes the curved brush special? Our innovative curved brush hugs the nail shape for foolproof, streak-free application every time. The brush mirrors your nails' natural curves, making it easier to achieve salon-quality results at home.
- How long does Pure Colour 21X take to dry? Our quick-dry technology sets polish to touch in under 60 seconds, making it perfect for busy schedules.
- What are the key beneficial ingredients? Pure Colour 21X contains: Hibiscus Extract & Wakame Bioactive: Strengthen nails and help prevent breakage. Vitamin E: Delivers intense hydration and antioxidant protection . Hexanal: Helps strengthen keratin structure while repairing brittle, damaged nails.
- How does this formula improve nail health? Our formula is designed to strengthen and nourish your nails with every application—unlike traditional polishes that can dry out or weaken them. It’s powered by a 21-Free blend, eliminating harmful chemicals while delivering advanced nail care.
- Is Pure Colour 21X vegan and cruelty-free? Yes! Our formula is completely vegan, cruelty-free, and always will be.
- How many shades are available? Pure Colour 21X launches an extensive range of shades from nudes and pinks to bold brights and dramatic darks, with new seasonal shades added regularly.
- What's the cost per manicure? At $14 per bottle with over 100 applications, each manicure costs approximately 14 cents - delivering salon-quality results at an incredible value.
- What's the difference between Patent Shine 10X and Pure Colour 21X Nail Lacquers? Both are high-performance formulas, but Pure Colour 21X is our most advanced formula yet, featuring a breakthrough 21-Free formulation that's even cleaner and safer. It includes beneficial ingredients like wakame bioactive, hibiscus extract, and vitamin E that actively strengthen and nourish nails while you wear it. Plus, it features our innovative curved brush for foolproof application.
Pure Colour 21X Ingredients
Ethyl Acetate, Butyl Acetate, Nitrocellulose, Neopentyl Glycol/Phthalic Anhydride/Trimethylolpropane, Isononanoate Copolymer, Alcohol, Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Hibiscus Sabdariffa Flower Extract, Undaria Pinnatifida (Wakame Seaweed) Extract, Tocopherol (Vitamin E), Hexanal, Diacetone Alcohol, Acetyl Tributyl Citrate, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Aqua/Water/Eau, N-Butyl Alcohol, Phosphoric Acid, Caprylic/Capric Triglyceride, Sorbic Acid, Silica, Acrylates Copolymer. May Contain [+/-]: Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Red 6 Lake (Ci 15850), Red 7 Lake (Ci 15850), Red 34 Lake (Ci 15880), Black 2 (Ci 77266) [Nano], Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77499).
By Variant:
Posh Petal:
Ethyl Acetate, Butyl Acetate, Nitrocellulose, Neopentyl Glycol/Phthalic Anhydride/Trimethylolpropane, Isononanoate Copolymer, Alcohol, Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Hibiscus Sabdariffa Flower Extract, Undaria Pinnatifida (Wakame Seaweed) Extract, Tocopherol (Vitamin E), Hexanal, Diacetone Alcohol, Acetyl Tributyl Citrate, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Aqua/Water/Eau, N-Butyl Alcohol, Phosphoric Acid, Caprylic/Capric Triglyceride, Sorbic Acid, Silica, Acrylates Copolymer, Ferric Ammonium Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).
Bloomsbury:
Ethyl Acetate, Butyl Acetate, Nitrocellulose, Neopentyl Glycol/Phthalic Anhydride/Trimethylolpropane Isononanoate Copolymer, Alcohol, Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Hibiscus Sabdariffa Flower Extract, Undaria Pinnatifida (Wakame Seaweed) Extract, Tocopherol (Vitamin E), Hexanal, Diacetone Alcohol,Acetyl Tributyl Citrate, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Aqua/Water/Eau, N-Butyl Alcohol, Phosphoric Acid, Caprylic/Capric Triglyceride, Sorbic Acid, Silica, Acrylates Copolymer, Kaolin, Ferric Ammonium Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007).
Smashing!:
Ethyl Acetate, Butyl Acetate, Nitrocellulose, Neopentyl Glycol/Phthalic Anhydride/Trimethylolpropane, Isononanoate Copolymer, Alcohol, Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Hibiscus Sabdariffa Flower Extract, Undaria Pinnatifida (Wakame Seaweed) Extract, Tocopherol (Vitamin E), Hexanal, Diacetone Alcohol, Acetyl Tributyl Citrate, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Aqua/Water/Eau, N-Butyl Alcohol, Phosphoric Acid, Caprylic/Capric Triglyceride, Sorbic Acid, Silica, Acrylates Copolymer. May Contain [+/-]: Ferric Ammonium Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 34 Lake (CI 15880), Black 2 (CI 77266) [Nano], Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Blue 1 Lake (CI 42090).
Branwen's Pearls:
Ethyl Acetate, Butyl Acetate, Nitrocellulose, Neopentyl Glycol/Phthalic Anhydride/Trimethylolpropane, Isononanoate Copolymer, Alcohol, Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Hibiscus Sabdariffa Flower Extract, Undaria Pinnatifida (Wakame Seaweed) Extract, Tocopherol (Vitamin E), Hexanal, Diacetone Alcohol, Acetyl Tributyl Citrate, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Aqua/Water/Eau, N-Butyl Alcohol, Phosphoric Acid, Caprylic/Capric Triglyceride, Sorbic Acid, Silica, Acrylates Copolymer, Mica, Tin Oxide, Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).
Frozen Loch:
Ethyl Acetate, Butyl Acetate, Nitrocellulose, Neopentyl Glycol/Phthalic Anhydride/Trimethylolpropane Isononanoate Copolymer, Alcohol, Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Calcium Sodium Borosilicate, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Hibiscus Sabdariffa Flower Extract, Undaria Pinnatifida (Wakame Seaweed) Extract, Tocopherol (Vitamin E), Hexanal, Diacetone Alcohol, Acetyl Tributyl Citrate, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Aqua/Water/Eau, N-Butyl Alcohol, Phosphoric Acid, Caprylic/Capric Triglyceride,Sorbic Acid, Silica, Acrylates Copolymer, Kaolin, Tin Oxide, Ferric Ammonium Ferrocyanide (CI 77510), Black 2 (CI 77266) [Nano], Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Iron Oxides (CI 77499), Ultramarines (CI 77007), Titanium Dioxide (CI 77891).
Fruit Machine:
Ethyl Acetate, Butyl Acetate, Nitrocellulose, Neopentyl Glycol/Phthalic Anhydride/Trimethylolpropane Isononanoate Copolymer, Alcohol, Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Hibiscus Sabdariffa Flower Extract, Undaria Pinnatifida (Wakame Seaweed) Extract, Tocopherol (Vitamin E), Hexanal, Diacetone Alcohol, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Aqua/Water/Eau, N-Butyl Alcohol, Phosphoric Acid, Caprylic/Capric Triglyceride, Sorbic Acid, Silica, Acrylates Copolymer. May Contain [+/-]: Ferric Ammonium Ferrocyanide (CI 77510), Iron Oxides (CI 77491, CI 77499), Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891).
Easy Fan Brush
Salon Quality
21-Free Formula
Vegan Friendly
Gluten Free
Cruelty Free
Key Ingredients
Hibiscus Extract
Strengthens nails and helps prevent breakage.
Wakame Bioactive
Improves flexibility to prevent breakage.
Vitamin E
Delivers intense hydration while maintaining vibrant, long-lasting colour.
Patented Hexanal
Helps to strengthen keratin structure while repairing brittle, damaged nails.
Luxury Mani Results at a Fraction of the Cost
Get the look of a professional manicure—without the time, damage, or expense of the salon. This multi-tasking nail lacquer delivers rich, one-coat colour with care built in. No appointments, no UV exposure, no costly upkeep, just glossy, salon-worthy results you can achieve at home in minutes. Designed to do more than colour, the formula helps support stronger, healthier-looking nails over time. Think of it as your mani, treatment, and budget-saver all in one: elevated results, less breakage, and more money left in your wallet.
Get Your Tips In Tip-top Shape
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PURE COLOUR 21X NAIL LACQUER
$14.00
Unit price / per
PURE COLOUR 21X NAIL LACQUER
$14.00
Unit price / perI recently tried butter LONDON Nail Polish, and I’m honestly impressed. The formula goes on super smooth and feels rich without being too thick. I only needed two coats for full, even coverage, and it dried faster than I expected — which is a huge plus when you’re always on the go like me.
What I really love is the shine. It gives that salon-quality, glossy finish without needing a gel lamp. It also held up well through my busy days without chipping right away, which says a lot because I’m constantly using my hands.
The brush made application easy and precise, so even if you’re not a professional, you can still get a clean look at home. Overall, it feels like a luxe upgrade from typical nail polish brands.
I received this product as part of a promotion, but my thoughts are 100% my own. I would definitely repurchase and recommend if you’re looking for long-lasting shine and high-quality color payoff. 💅✨
Great, sophisticated purple.
Sleek, versatile color
Glorious color!
This sandy beige color nail polish is really pretty and minimalistic! I love how it has nice polished texture and how it looks after putting it on! This has become my favorite color nail polish for a long time! Love it!
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