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butter LONDON x PÜR Minerals Launches Limited-Edition Cheek + Nail Duo for Effortless Radiant Colour A Coordinated Colour Moment from Cheeks to Fingertips butter LONDON and PÜR Minerals announce Blush Crush, a limited-edition beauty collaboration designed to simplify beauty routines with perfectly coordinated colour for cheeks and nails. Launching April 21, Blush Crush brings together skincare-infused makeup and restorative nail care in two universally flattering shade stories—Peach and Berry—created for effortless, everyday radiance. What is Blush Crush? Blush Crush is a curated duo set featuring: PÜR Silky Tint Creamy Multitasking Stick (cheek colour + blendable tint) butter LONDON Nail Blush Restorative Treatment (nourishing, natural nail tint + care treatment) Together, they create a seamless, head-to-toe beauty look that feels polished, modern, and low-effort. Blush Crush is designed for consumers searching for: multitasking cream blush sticks natural nail treatments with colour skincare-infused makeup for mature skin coordinated beauty sets for cheeks and nails clean, nourishing beauty products for everyday wear Core benefits include: Skincare-infused, nourishing formulas that support healthy-looking skin and nails Buildable, blendable colour for a natural radiant finish Lightweight textures designed for all-day wear Effortless coordination from cheeks to fingertips Universally flattering shades for all skin tones and ages Perfect for on-the-go beauty routines and minimal makeup looks Shade Stories Blush Crush launches in two signature colourways: Peach Crush – warm, sun-kissed glow for a soft, fresh-faced look Berry Crush – rich, flattering tones for a naturally flushed, polished finish Each shade is designed to be universally wearable and easy to apply—no makeup expertise required. Designed for Modern Beauty Routines Blush Crush meets the needs of today’s beauty consumer: simplicity, skin-first formulas, and multi-use products that deliver results without complication. Whether you’re creating a no-makeup makeup look, refreshing your routine, or streamlining your beauty bag, Blush Crush delivers coordinated colour in seconds. Availability Blush Crush launches April 21 as a limited-edition collection.Once it’s gone, it’s gone.

Revolutionary 21-free formula with nail-strengthening ingredients launches with autumn's most coveted color palette—including 4 exclusive shades only available in PC21X  LONDON & NEW YORK – 8-12-25 – Clean beauty pioneer butter LONDON today announces the highly anticipated expansion of its Pure Colour 21X (PC21X) collection, launching 34 stunning shades this fall including four colours exclusive to PC21X. The brand's most technologically advanced nail lacquer to date combines skincare-inspired ingredients with professional-quality color payoff in a revamped component, delivering what CMO Julie Campbell calls "the perfect package for nail enthusiasts, and the perfect product line for our 20th anniversary year.”  The Formula Innovation Beauty Editors Are Talking About  PC21X represents a significant leap forward in clean nail technology. The revolutionary formula features a breakthrough blend of wakame bioactive, hibiscus extract, and Vitamin E that actively strengthens and repairs nails with each application.  "We've essentially created a nail treatment that happens to deliver incredible color," explains Campbell. "Traditional nail polish, gels and acrylics can weaken nails over time, but PC21X actually improves nail health. Combine that with our enhanced brush and it's a complete category disruption."  The 21-free formula eliminates harmful toxins while delivering: One-coat opacity with streak-free application Up to 10 days of chip-resistant wear Quick-dry technology that sets in 60 seconds Curved brush design for professional-level precision Fall's Most Covetable Colour Story  The 34-shade collection captures autumn's mood with sophisticated depth and unexpected brights:  Exclusive PC21X Shades: "Amber Coast" - A rich amber brown with flecks of gold "Dusk in Devon" - A muted blue with hints of blackberry "Piccadilly Prawn" – A stunning coral that’s perfect summer to fall transition shade "Blustery Day" - A warm stone grey for a modern take on a neutral classic Editor Favorites Include: Classic reds reimagined with modern undertones Elevated nudes that photograph beautifully Statement burgundies and deep teals Unexpected metallics with wearable sophistication Clean Beauty Meets Performance  At a time when consumers are increasingly conscious about ingredient safety, PC21X delivers both clean formulation and professional results. The vegan, cruelty-free formula proves that effective nail care doesn't require compromise.  "The clean beauty movement has transformed skincare and makeup, but nail polish has lagged behind," notes beauty industry analyst [Name]. "butter LONDON is closing that gap with a formula that's genuinely innovative, not just marketing."  Accessibility Meets Luxury  Priced at $14 USD, each bottle delivers over 100 applications—translating to approximately 14¢ per manicure. This positioning makes professional-quality nail care accessible while maintaining the luxury experience butter LONDON customers expect.  Availability: Online: butterLONDON.com Launch Date: 8.12.25 Special Launch: VIP members receive early access plus VIP benefits About butter LONDON  Founded in 2005, butter LONDON has established itself as the clean beauty authority in nail care, pioneering trends from the original 3-free formula to fashion-forward color curation. The brand's British heritage and rebellious spirit continue to influence beauty culture worldwide, with products available in over 30 countries.  High-res images, product samples, and interview opportunities available upon request.  MEDIA CONTACTS:  Press Inquiries: Amy Fisher, afisher@astralbrands.com   Product Information: Kelly Eisenberg, Sr. Director of butter LONDON, keisenberg@astralbrands.com   Social Media: Instagram: @butterlondon TikTok: @butterlondon #PC21X #PureColour21X 

A tinted nail treatment and strengthener that repairs weak nails while delivering a natural manicure finish ATLANTA, GA — butter LONDON announces the launch of Nail Blush Restorative Treatment, an innovative solution designed to address a growing modern beauty challenge: achieving polished, beautiful nails while restoring strength and health after repeated exposure to gels, acrylics, and long-wear manicures. As gel manicures, acrylics, and long-wear nail systems become increasingly popular, consumers are searching for a nail strengthener for damaged nails and an effective post-gel nail repair solution to restore brittle, peeling, and weakened nails. Nail Blush Restorative Treatment by butter LONDON answers this need as a comprehensive nail recovery treatment—combining intensive repair with a sheer, wearable tint. While traditional treatments offer repair benefits, they often lack visual appeal—leaving nails looking bare, clinical, or unfinished. Recognizing this gap, butter LONDON set out to redefine the category by creating a product that delivers both performance and aesthetic confidence. Nail Blush Restorative Treatment by butter LONDON is a colour + care nail treatment hybrid that strengthens nails while imparting a soft, healthy flush of colour. Powered by high-performance ingredients, including: Hexanal — a patented nail-strengthening molecule shown to improve nail hardness Hibiscus Extract to condition Buckwheat Seed Extract to enhance resilience This skincare-inspired formula works as a targeted nail recovery treatment, helping restore nails from within. In consumer perception testing, 95% of users reported nails felt stronger and more protected after two weeks of use. Beyond treatment, Nail Blush Restorative Treatment by butter LONDON offers immediate visual transformation. Its sheer, buildable tint creates a naturally polished look during the recovery process. One coat delivers a clean, subtle flush, while two coats build a more radiant finish—offering a modern, effortless aesthetic suitable for any occasion. “Nail Blush was created to eliminate the compromise between nail health and appearance,” said Kelly Eisenberg, Senior Brand Director for butter LONDON. “Consumers shouldn’t have to choose between repairing their nails and feeling confident. This product allows them to do both—beautifully.” The launch reflects a broader shift toward “skinification” of nail care, where treatment-first formulas prioritize nail health, minimal maintenance, and natural beauty. Consumers increasingly seek solutions like post-gel nail repair and treatments for weak nails that also deliver a polished finish between salon visits.  Nail Blush Restorative Treatment by butter LONDON was designed for: Post-gel recovery Post-acrylic repair Weak or thin nails Everyday strengthening Natural manicure look Nail Blush empowers consumers to maintain a polished look while actively improving nail health. As a multitasking nail strengthener for damaged nails, Nail Blush Restorative Treatment by butter LONDON empowers consumers to maintain a polished look while actively improving nail health. With Nail Blush Restorative Treatment, butter LONDON redefines nail repair—proving that a nail recovery treatment can be worn, seen, and celebrated. Nail Blush Restorative Treatment by butter LONDON will be available beginning March 26th, 2026. It in 0.3 oz/11ml bottles for $14 in three sheer, buildable shades with a satin finish: Cheeky Berry – a juicy berry flush Sunset Glow – a warm peachy-coral Dewy Rose – a soft, glimmery pink Nail Blush Restorative Treatment by butter LONDON will be available at the following retail locations: Butterlondon.com Macys.com Amazon.com About butter LONDONFounded in 2005, butter LONDON is a prestige beauty brand known for high-performance nail care, clean formulations, and runway-inspired color innovation. The brand pioneered “better-for-you” nail formulas and today offers a full range of 21-Free nail products, nail treatments, and cosmetics formulated with a skincare-inspired philosophy. Over the past 20 years, butter LONDON has earned more than 40 beauty awards, reinforcing its reputation for innovation and product excellence. We believe beauty should leave you feeling happy and looking polished. butter LONDON is Feel Good Beauty® you can trust. Media Contact:Amy Fisherafisher@astralbrands.com561-809-6915