Gloss it up and achieve fuller, more voluptuous-looking lips with butter LONDON Plush Rush Plumping Lip Gloss. Experience a rush of hydration with our pout-perfecting lip gloss that delivers a boost of moisturizing colour in just one swipe. A shiny, kissable pout is always an on-trend beauty look for any occasion and our plumping lip gloss comes in an array of pout perfecting colours that are sure to elevate your makeup mood from sweet and subtle to all-out glam. Explore the decadent lip gloss colours in the luxe lippie collection, which includes a striking coral lip gloss, a bright red lip gloss, a playful purple lip gloss and a perfectly posh rosy lip gloss. Fearlessly flaunt a lush, high-shine lip gloss finish and indulge in the butter LONDON signature champagne scent knowing that all our lip products are formulated without Parabens, Mineral Oil, Petroleum, Sodium Lauryl Sulfate, Phthalates, BHA or Triclosan.