Every great idea begins with a genuine problem and what we saw was this: nail colours were limited, hues were boring and many formulas were toxic. After the astounding success of our high-performance 3-Free nail lacquers that were free of the 3 most commonly toxic ingredients, we went on to become 10-Free, and today, we're 21-Free. Our luxe beauty line now also includes clean colour cosmetics for the face, lips and eyes.
Today, we uphold our heritage promise to deliver fun, imaginative nail, beauty and body products every bloody time for Feel Good Beauty® you can trust."
Our Story
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON catapulted into the runway world bringing a refreshingly hip and better-for-you fashion sense to nail care. With a trailblazing approach fueled by our skincare-inspired ingredient philosophy, butter LONDON creates fun, imaginative, good-for-you makeup, body, and nail care products using our same ingenious approach to formulas. With our toxin-free Pure Colour 21X and our clean makeup collection, butter LONDON strives to leave you feeling posh and polished for Feel Good Beauty you can trust.
Extraordinary performance. Bold colours. Good-for-you formulas.
FEEL GOOD BEAUTY YOU CAN TRUST
Today, we uphold our heritage promise to
deliver fun, imaginative products
every bloody time.
Formaldehyde
Free
Formaldehyde
Resin Free
Ethyl Toslamide
Free
Xylene
Free
Paraben
Free
TPHP
Free
Gluten
Free
Toluene
Free
DBP
Free
Camphor
Free
Good-for-you ingredients
ALL INGREDIENTS
NATURAL EXTRACTS
MOISTURISING AGENTS
ADDITIVES
SPECIALIZED FORMULAS
Aloe vera
Aloe vera
(ALOE BARBADENSIS) Hydrates and conditions your nails and cuticles with a blend of vitamins and antioxidants, giving your nails a boost of natural goodness.
Bamboo Extract
Bamboo Extract
(BAMBUSA VULGARIS) Strengthens your nails with its high silica content, making them less prone to breakage and more resilient.
Cloudberry oil
Cloudberry oil
Packed with vitamins and fatty acids, this oil nourishes and revitalizes your nails, promoting growth and health.
Jojoba Oil
Jojoba Oil
Mimics the natural oils of your skin and nails, providing deep hydration and conditioning for healthier, shinier nails.
Lemon Fruit Extract
Lemon Fruit Extract
Naturally brightens and strengthens nails, while its antifungal properties help keep common nail issues at bay.
Olive Oil
Olive Oil
Rich in vitamins and antioxidants, this oil deeply moisturizes and strengthens nails, preventing dryness and brittleness.
Red Algae
Red Algae
Fortifies nails with essential minerals and nutrients, promoting stronger and healthier nail growth.
Tilia platyphyllos
Tilia platyphyllos
Soothes and protects your nails and cuticles, ensuring they stay healthy and resilient.
Apricot Seed New Powder
Apricot Seed New Powder
Gently exfoliates and buffs away dead skin around your nails, leaving them smooth and ready for care.
Biotin
Biotin
Essential for nail health, this vitamin strengthens and promotes the growth of stronger, healthier nails.
Caffeine
Caffeine
Stimulates nail growth by improving blood circulation to the nail bed, giving your nails a healthy boost.
Chia Seed Oil
Chia Seed Oil
Rich in omega-3 fatty acids, this oil deeply nourishes and hydrates your nails, promoting flexibility and strength.
Calcium
Calcium
Strengthens nails by providing essential minerals, reducing the likelihood of breakage and promoting healthy growth.
Diamond Powder
Diamond Powder
Adds a touch of sparkle while strengthening your nails with its natural hardness, making them more resilient.
Benzophenone-1
Benzophenone-1
Protects your nails from harmful UV rays, preventing discoloration and damage.
Shock Resistance Polymer Technology
Shock Resistance Polymer Technology
Enhances nail durability, making your manicure last longer and resist chipping and breaking.
Radiant Curing
Radiant Curing
Ensures a brilliant, long-lasting finish that keeps your nails looking fabulous and fresh.
Papaya Oil
Papaya Oil
(CARICA PAPAYA) Nourishes and revitalizes your nails with its rich enzyme content, promoting healthy nail growth.
Prickly Pear Seed Oil
Prickly Pear Seed Oil
(OPUNTIA FICUS-INDICA) Rich in vitamins and antioxidants, this oil hydrates and strengthens your nails, promoting overall nail health.
Tahitian Coconut Oil
Tahitian Coconut Oil
(COCOS NUCIFERA) Deeply moisturizes and conditions your nails, making them stronger and less prone to breakage.
Signature Champagne Scent
Signature Champagne Scent
(VITIS VINIFERA) Adds a luxurious and delightful aroma to your nail care routine, making it a truly enjoyable experience.
Mango Butter
Mango Butter
(MANGIFERA INDICA) Intensely hydrates and nourishes your nails and cuticles, leaving them soft, smooth, and healthy.
Shea Butter
Shea Butter
(BUTYROSPERMUM PARKII) Provides deep moisture and nourishment, promoting healthy, resilient nails.
Green Tea Extract
Green Tea Extract
(CAMELLIA SINENSIS) Protects your nails with its antioxidant properties, keeping them strong and healthy.
Jojoba Oil
Jojoba Oil
(SIMMONDSIA CHINENSIS) Deeply hydrates and conditions your nails, promoting flexibility and reducing brittleness.
Chia Seed Oil
Chia Seed Oil
(SALVIA HISPANICA) Rich in essential fatty acids, this oil nourishes and strengthens your nails, promoting overall nail health.
Clean Beauty Is Always In Dahling
butter LONDON practices sustainability with the packaging of our products. Our Patent Shine 10x Nail Laquer hues do not come in a folding cartridge to help limit excess packaging. We do not wrap any products in plastic when packaging products to help reduce our waste for the environment. Our Patent Shine 10x Nail Laquer bottles are made of glass and can be recycled once the product has run out.
When you shop at butter LONDON, you can feel good knowing that our products are formulated with a good-for-your-skin approach. Each Patent Shine 10X Nail Lacquer features our signature 10-Free formula excluding formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten and TPHP in our nail care products. Our beauty and body care products feature clean formulas with a good-for-your-skin mindset for Feel Good Beauty you can trust.
Every butter LONDON beauty product is formulated with a skincare-infused ingredient philosophy. Each Patent Shine 10X Nail Lacquer is formulated with a 10-Free approach for nails that have bold and fearless colours without having to compromise on ingredients. Our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan because you deserve better-for-you beauty, body and nail care.
