Pop the polish, lovelies — because butter LONDON has officially landed at Old Navy, and we couldn’t be more chuffed. It’s the collab you didn’t see coming but absolutely needed: clean-beauty, Brit-cool nail colour meeting cheerful, all-American style. A little posh, a little playful, and a whole lot of “treat yourself.”
So, why is everyone talking? Because this moment marks a refresh for both brands — and we’re ready to spill the (clean-formulated) tea.
A Fresh Chapter: butter LONDON’s Glow-Up
At butter LONDON, we've always believed that nail colour should be as expressive as your cheekiest mood — and as clean as your conscience. With 21-Free formulas, skin-loving ingredients, and colours that go from subtle to statement, we’ve built a reputation for nails that do the most without exposing you to the worst.
Now, with renewed energy, fresh product innovation, sharper storytelling, and a confident new stride into retail, we’re welcoming more people into the world of Brit-inspired nails — because gorgeous, good-for-you manicures shouldn’t be exclusive.
Old Navy’s Own Refresh Moment
Old Navy, the beloved purveyor of joyful basics, has been on a glow-up of its own. New categories, new in-store experiences, bold brand collabs — and now, a dip into the beauty and self-care pool.
Their mission? Make feeling good about yourself as easy and accessible as throwing on your favourite jumper. Nail care just happens to be the perfect match — because what’s an outfit without a smashing mani to finish the look?
Why This Pairing Feels So Right
✨ Accessibility Meets Clean Luxury
Our clean, high-performance nail formulas are now easier than ever to grab on your weekend Old Navy run. A chic mani moment right next to jeans, jumpers, and joy? Don’t mind if we do.
✨ Shared Vibes, Different Accents
We serve cheeky, Brit-cool confidence. Old Navy brings bright, upbeat, all-are-welcome energy. Together? It’s a fresh, fun pairing that doesn’t take itself too seriously — but still delivers the goods.
✨ Beauty Meets Style (Finally!)
Nails are an accessory. With butter LONDON shades sitting alongside Old Navy fits, customers can curate entire looks head-to-toe — and finger-to-toe — in one go.
What You’ll Find In Select Stores
Think: your favourite butter LONDON icons, now at Old Navy — from our cult-favourite Her Majesty’s Red (because a classic red never goes out of style) to the effortlessly chic London Fog and the romantic blush of Coming Up Roses. Add a touch of understated glam with All Hail the Queen, and don’t forget Nail Scrubbers, our genius nail polish remover wipes for easy, on-the-go touch-ups.
It’s everything you need to keep nails looking vibrant, nourished, and photo-ready — whether you’re painting the town red, gifting a mate, or just having a “make me feel fab” kind of day.
The New Era of Nail Joy Starts Here
Whether you’re a long-time butter LONDON lover or discovering our cheeky British charm for the first time, this is your sign to grab a new shade (or three) the next time you’re popping into Old Navy.
Here’s to colour. To clean formulas. To confidence.
And to a refresh that looks absolutely smashing on both of us.
