butter LONDON x PÜR Minerals Introduce Blush Crush: A Limited-Edition Beauty Collaboration for Cheeks + Nails

butter LONDON x PÜR Minerals Launches Limited-Edition Cheek + Nail Duo for Effortless Radiant Colour

A Coordinated Colour Moment from Cheeks to Fingertips

butter LONDON and PÜR Minerals announce Blush Crush, a limited-edition beauty collaboration designed to simplify beauty routines with perfectly coordinated colour for cheeks and nails.

Launching April 21, Blush Crush brings together skincare-infused makeup and restorative nail care in two universally flattering shade stories—Peach and Berry—created for effortless, everyday radiance.

What is Blush Crush?

Blush Crush is a curated duo set featuring:

• PÜR Silky Tint Creamy Multitasking Stick (cheek colour + blendable tint)
• butter LONDON Nail Blush Restorative Treatment (nourishing, natural nail tint + care treatment)

Together, they create a seamless, head-to-toe beauty look that feels polished, modern, and low-effort. Blush Crush is designed for consumers searching for:

• multitasking cream blush sticks
• natural nail treatments with colour
• skincare-infused makeup for mature skin
• coordinated beauty sets for cheeks and nails
• clean, nourishing beauty products for everyday wear

Core benefits include:

• Skincare-infused, nourishing formulas that support healthy-looking skin and nails
• Buildable, blendable colour for a natural radiant finish
• Lightweight textures designed for all-day wear
• Effortless coordination from cheeks to fingertips
• Universally flattering shades for all skin tones and ages
• Perfect for on-the-go beauty routines and minimal makeup looks

Shade Stories

Blush Crush launches in two signature colourways:

• Peach Crush – warm, sun-kissed glow for a soft, fresh-faced look
• Berry Crush – rich, flattering tones for a naturally flushed, polished finish

Each shade is designed to be universally wearable and easy to apply—no makeup expertise required.

Designed for Modern Beauty Routines

Blush Crush meets the needs of today’s beauty consumer: simplicity, skin-first formulas, and multi-use products that deliver results without complication.

Whether you’re creating a no-makeup makeup look, refreshing your routine, or streamlining your beauty bag, Blush Crush delivers coordinated colour in seconds.

Availability

Blush Crush launches April 21 as a limited-edition collection.
Once it’s gone, it’s gone.