Prepare to be revved up by our award-winning, high-quality Horse Power Nail Rescue Basecoat. This powerful, good-for-nails butter LONDON basecoat is infused with Horsetail Extract, Biotin, along with fortifying Vitamin B and Calcium to help transform, restore and rescue damaged, weak nails. The Strengthening & Restoring Basecoat protects both healthy and brittle nails against future damage and prevent nail breakage.  

Key Ingredient:

• Horsetail Extract: Helps support stronger, healthier-looking nails and promotes the appearance of healthy nail growth.

Benefit: Helps support healthy-looking nail growth, reduce the look of damage, and protect weak, brittle nails from future breakage. Creates a protective base layer that helps prevent staining and keeps nails looking stronger over time.

Finish & Coverage: 

• Coverage: Sheer 
• Finish: Clear, glossy 

Why It's Different

• Protection from the First Coat: Helps defend against staining, splitting, peeling, and breakage before colour even goes on.
• Built for Nails That Need Extra Muscle: Helps reinforce weak, brittle nails while supporting a healthier-looking appearance.
• Strengthening Treatment + Basecoat: More than a manicure prep step, Horse Power helps support stronger-looking nails while creating the ideal foundation for colour.

Extend the life of your manicure and revamp any look with this ultra-glossy, high-performance butter LONDON top coat formulated with nail-pampering UV protection to lock in nail polish colour and prevent fading. Created with a 10-Free, good-for-you formula, our quick-drying, chip-resistant superstar top coat goes on smoothly and leaves your nails with a brilliant high shine, smudge-free, luxury nail finish. Wear Hardwear Shine UV Topcoat alone or over a colour—it’s a long-wearing manicure must-have for a polished, nail-salon look that’s easy to achieve from home!

Benefit: Help prevent nail polish chipping & smudging with added UV protection that helps prevent fading for radiant colour that lasts 

Colour: Clear

Coverage & Finish: Sheer coverage with a glossy finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Say goodbye to yesterday’s stubborn nail polish and glitter in one easy step with the new and improved dual-sided butter LONDON Nail Scrubbers. Intensely saturated and easy-to-use, this set of 10 large 2-in-1 nail prep and nail polish remover wipes prep and condition your nails for your next flawless manicure or pedicure with ease. One side is soft, while the other side is textured to gently remove more stubborn nail polish and nail glitter from all ten nails. The vitamin-enriched nail polish remover formula hydrates and nourishes nails and cuticles with conditioning Vitamin E and soothing Aloe to prep nails for their next perfectly polished look. These durable, individually wrapped wipes remove polish in a single swipe without fraying or tearing, making them perfect for travel or at-home care.

**Do not flush Nail Scrubber Wipes

Key Ingredient: Vitamin E (hydrates and nourishes nails and cuticles) & Aloe (preps nails)

Benefit: Easily remove stubborn nail polish & glitter nail polish from all 10 nails with just one swipe of the new and improved dual-textured nail polish remover wipe (pack of 10) and prep nails with a boost of Vitamin E and Aloe. Remove and prep in one step!

Feel Good Beauty:

• Always Cruelty-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Customers Say:

Customers find these nail polish remover pads effective at removing color street nails and appreciate their gentle scrubbing action that's better than cotton balls. The pads are easy to use and convenient for travel, leaving nails looking healthier after use. Customers like that they have no harsh smell as well.

Magically melt away dead or dry skin in the cuticle area in minutes. Melt Away Cuticle Exfoliator gently removes dry, overgrown cuticles eliminating the need to ‘clip’—no cutting required. Consistent use of the fast-acting, pain-free, and good-for-nails formula makes it easier to push cuticles back. This Cuticle Exfoliator goes on easily, just like your favourite butter LONDON nail lacquer, and is formulated with plant-based conditioning ingredients that help soften and gently exfoliate cuticles with each use. The results are clear… softer and healthier-looking cuticles for better-looking nails and a manicure that’s just as fierce as you! Put your clippers away and treat yourself to perfectly manicured cuticles every time.

Key Ingredients:

• Irish Moss (Carrageenan Extract) helps soften the cuticle
• Potassium Hydroxide gently exfoliates cuticle

Benefit: Gently remove dry, overgrown cuticles in minutes & reveal softer and healthier-looking cuticles over time—no clipping required!

Finish & Coverage: 

• Coverage: Clear / Non-coating (treatment step, not colour)
• Finish: Invisible, natural nail finish (no added shine or pigment)

Why It’s Different

• Waterless Manicure: No need to rinse—perfect for at-home or on-the-go use
• Targeted Exfoliation: Works like skincare for your nails, not a harsh remover
• Professional-Level Results: Tackles even stubborn, overgrown cuticles
• Works Your Way: Use as a quick prep or leave on longer for a deeper treatment

Feel Good Beauty:

• Always Cruelty-Free
• Vegan
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Healthier-looking cuticles are at your fingertips! Enriched with powerful antioxidants to help prevent the look of aging and drying, Quickfix Moisturizing Cuticle Balm delivers much-needed moisture to dry cuticles, while Phospholipids help maintain skin moisture levels. The no-mess cuticle massager features a non-greasy formula and massager tip that hugs dry cuticles and nourishes them with ultra-moisturizing Coconut and Avocado Oils for maximum absorption. Vitamin E helps prevent aging, while the unique butter LONDON cuticle cream massage tip applicator creates a pampering experience as you moisturize your cuticles.

Key Ingredient: Coconut & Avocado Oils (quench dry cuticles), Vitamin E (provides antioxidant protection), Phospholipids (maintain moisture levels)

Benefit: Instantly quench & moisturize dry cuticles with this antioxidant-rich, conditioning cuticle cream

Colour: Clear

Feel Good Beauty:

• Always Cruelty-Free           
• Gluten-Free

Take a breath of fresh air and debut a cottagecore manicure with a new energetic green crème nail lacquer for green nails worthy of a Garden Party. Part of the new butter LONDON On Holiday Spring 2023 Shade Extension, this vibrant green colour is inspired by simple, rural English life. This cottagecore inspired collection celebrates nature with blissful colours that are perfect for Spring nails. Formulated with our signature Patent Shine 10X good-for-your nails formula, which is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear.

Key Ingredient: Shock Resisting Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Garden Party (green crème)

Coverage & Finish: Gel-like cushion finish & shine

Feel Good Beauty:

• Gluten-Free & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas

Instantly blur the appearance of pores, while giving skin a rush of cooling hydration. This Vitamin E-infused LumiMatte primer perks up the look of the complexion, helps even out the appearance of skin tone and leaves a smooth, radiant-looking finish that lasts. Formulated to awaken your senses and extend the wear of your makeup, this silicone-free Cool Blue Blurring Primer features an instant cooling sensation that blurs the appearance of imperfections and creates a smooth, matte canvas for makeup application. Designed to pair with butter LONDON LumiMatte Blurring Skin Tint for an undetectable, luminous finish.

Key Ingredients: Vitamin E (helps protect skin from environmental stressors), Sodium Hyaluronate (a derivative of Hyaluronic Acid that helps deliver hydration deep into the skin), Trehalose (helps lock in moisture for lasting hydration)

Benefit: Creates a smooth canvas, helps extend the wear of makeup and helps smooth the appearance of skin, fine lines and wrinkles

Colour: Blue colour that goes on sheer

Coverage & Finish: Concealer: Luminous matte finish

Size: 0.5 FL OZ

Feel Good Beauty:

• Always Cruelty-Free
• Silicone-Free
• Vegan & Gluten-Free
• Parabens, Mineral Oil, Petrolatum, Sodium Lauryl Sulfate, Phthalates, BHA and Triclosan, Talc Free

Real Results*:

• 100% of participants agree this primer smooths evenly onto skin, provides a silky-smooth finish and preps the skin for better makeup application.

• 92% of participants agree this primer instantly reduces the appearance of fine lines and wrinkles and helps makeup last longer.

• 92% of participants agree the skin had an overall improvement in appearance after 2 weeks of use and agree this primer made the skin feel softer after 2 weeks of use.

• 91% of participants agree this primer instantly reduces the appearance of pores.

• 88% of participants agree this primer helps blur the look of imperfections and agree this primer made the skin look smoother and healthier after 2 weeks of use.

• 84% of participants agree the skin looked more hydrated and brighter after 2 weeks of use.

*Based on a two week perception study of 25 volunteers.

Show off stage worthy lashes and cue the drama with SOHO Show. Our Lengthening Tube Mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length and definition and long-lasting flexible wear. The short, tightly packed bristles get close to the root of even the shortest lashes for ultra-black, megawatt colour that pops! The luxe conditioning formula is infused with Biotin, Shea Butter and Panthenol to promote healthy lash growth and help restore shine. Removes easily with warm water. Smudge and smear proof. No makeup remover needed!

Key Ingredients:

Shea Butter (conditions and soothes lashes), Castor Seed Oil (helps improve the appearance of eyelashes), Panthenol ( helps strengthen and restore shine), Biotin (promotes healthy lash growth and helps prevent lash fallout), Sodium Hyaluronate (conditions lashes)

Benefit: Adds length and definition to lashes with long-lasting flexible wear

Feel Good Beauty:

• Fragrance Free, Talc Free, Sulfate Free, Soy Free, and Mineral Oil Free
• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free

Based on real results:

• 100% of participants agree that their lashes were significantly lengthened.
• 100% of participants agree that their lashes were significantly thickened.
• 100% of participants agreed that this mascara stayed put all day with little to no flaking.
• 100% of participants with recorded responses agree that the thin, precise brush helped coat each lash evenly.
• 100% of participants agreed that removing this mascara was an easy, gentle process.
• 100% of participants with recorded responses agree this mascara lasted throughout a 16+hour day.

*Results based on a one-use & removal perception study with 31 participants. Individual results may vary.