Magically melt away dead or dry skin in the cuticle area in minutes. Melt Away Cuticle Exfoliator gently removes dry, overgrown cuticles eliminating the need to ‘clip’—no cutting required. Consistent use of the fast-acting, pain-free, and good-for-nails formula makes it easier to push cuticles back. This Cuticle Exfoliator goes on easily, just like your favourite butter LONDON nail lacquer, and is formulated with plant-based conditioning ingredients that help soften and gently exfoliate cuticles with each use. The results are clear… softer and healthier-looking cuticles for better-looking nails and a manicure that’s just as fierce as you! Put your clippers away and treat yourself to perfectly manicured cuticles every time.

Key Ingredients:

• Irish Moss (Carrageenan Extract) helps soften the cuticle
• Potassium Hydroxide gently exfoliates cuticle

Benefit: Gently remove dry, overgrown cuticles in minutes & reveal softer and healthier-looking cuticles over time—no clipping required!

Finish & Coverage: 

• Coverage: Clear / Non-coating (treatment step, not colour)
• Finish: Invisible, natural nail finish (no added shine or pigment)

Why It’s Different

• Waterless Manicure: No need to rinse—perfect for at-home or on-the-go use
• Targeted Exfoliation: Works like skincare for your nails, not a harsh remover
• Professional-Level Results: Tackles even stubborn, overgrown cuticles
• Works Your Way: Use as a quick prep or leave on longer for a deeper treatment

Feel Good Beauty:

• Always Cruelty-Free
• Vegan
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Take a breath of fresh air and debut a cottagecore manicure with a new energetic green crème nail lacquer for green nails worthy of a Garden Party. Part of the new butter LONDON On Holiday Spring 2023 Shade Extension, this vibrant green colour is inspired by simple, rural English life. This cottagecore inspired collection celebrates nature with blissful colours that are perfect for Spring nails. Formulated with our signature Patent Shine 10X good-for-your nails formula, which is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear.

Key Ingredient: Shock Resisting Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Garden Party (green crème)

Coverage & Finish: Gel-like cushion finish & shine

Feel Good Beauty:

• Gluten-Free & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas

Prepare to be revved up by our award-winning, high-quality Horse Power Nail Rescue Basecoat. This powerful, good-for-nails butter LONDON basecoat is infused with Horsetail Extract, Biotin, along with fortifying Vitamin B and Calcium to help transform, restore and rescue damaged, weak nails. The Strengthening & Restoring Basecoat protects both healthy and brittle nails against future damage and prevent nail breakage.  

Key Ingredient:

• Horsetail Extract: Helps support stronger, healthier-looking nails and promotes the appearance of healthy nail growth.

Benefit: Helps support healthy-looking nail growth, reduce the look of damage, and protect weak, brittle nails from future breakage. Creates a protective base layer that helps prevent staining and keeps nails looking stronger over time.

Finish & Coverage: 

• Coverage: Sheer 
• Finish: Clear, glossy 

Why It's Different

• Protection from the First Coat: Helps defend against staining, splitting, peeling, and breakage before colour even goes on.
• Built for Nails That Need Extra Muscle: Helps reinforce weak, brittle nails while supporting a healthier-looking appearance.
• Strengthening Treatment + Basecoat: More than a manicure prep step, Horse Power helps support stronger-looking nails while creating the ideal foundation for colour.

Healthier-looking cuticles are at your fingertips! Enriched with powerful antioxidants to help prevent the look of aging and drying, Quickfix Moisturizing Cuticle Balm delivers much-needed moisture to dry cuticles, while Phospholipids help maintain skin moisture levels. The no-mess cuticle massager features a non-greasy formula and massager tip that hugs dry cuticles and nourishes them with ultra-moisturizing Coconut and Avocado Oils for maximum absorption. Vitamin E helps prevent aging, while the unique butter LONDON cuticle cream massage tip applicator creates a pampering experience as you moisturize your cuticles.

Key Ingredient: Coconut & Avocado Oils (quench dry cuticles), Vitamin E (provides antioxidant protection), Phospholipids (maintain moisture levels)

Benefit: Instantly quench & moisturize dry cuticles with this antioxidant-rich, conditioning cuticle cream

Colour: Clear

Feel Good Beauty:

• Always Cruelty-Free           
• Gluten-Free

Indulge in self-care, anywhere with the uber-rich hydration of Extra Whip Deluxe Mini! Formulated with moisture-locking ingredients like Shea and Cocoa Seed Butter, this quick-dry butter LONDON hand and foot treatment helps reduce the appearance of lines, wrinkles and age spots for visibly smoother, firmer-looking hands and feet. The soft pink hue and luxe, spa-like champagne scent of this hand and foot crème helps create a sense of a perfect me-time experience.

Key Ingredients: Shea and Cocoa Seed Butter (help provide a hydrating and nutrient-rich barrier on the skin and restore balance to dry skin), Niacinamide (brightens the look of age spots and discoloration), Caffeine (firms the appearance of skin)

Benefit: Leaves skin feeling softer and smoother

Mini Size: (1 oz)

Feel Good Beauty:

• Gluten-Free, Vegan-Friendly & Always Cruelty-Free
• Formulated without parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan.

Pro Tip: A little goes a long way. One squirt of the cream, a pea size amount for each hand and foot, is all that is needed to treat both hands or feet. The travel-size packaging is the perfect size to throw in a bag and have with you at any time.

Show off stage worthy lashes and cue the drama with SOHO Show. Our Lengthening Tube Mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length and definition and long-lasting flexible wear. The short, tightly packed bristles get close to the root of even the shortest lashes for ultra-black, megawatt colour that pops! The luxe conditioning formula is infused with Biotin, Shea Butter and Panthenol to promote healthy lash growth and help restore shine. Removes easily with warm water. Smudge and smear proof. No makeup remover needed!

Key Ingredients:

Shea Butter (conditions and soothes lashes), Castor Seed Oil (helps improve the appearance of eyelashes), Panthenol ( helps strengthen and restore shine), Biotin (promotes healthy lash growth and helps prevent lash fallout), Sodium Hyaluronate (conditions lashes)

Benefit: Adds length and definition to lashes with long-lasting flexible wear

Feel Good Beauty:

• Fragrance Free, Talc Free, Sulfate Free, Soy Free, and Mineral Oil Free
• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free

Based on real results:

• 100% of participants agree that their lashes were significantly lengthened.
• 100% of participants agree that their lashes were significantly thickened.
• 100% of participants agreed that this mascara stayed put all day with little to no flaking.
• 100% of participants with recorded responses agree that the thin, precise brush helped coat each lash evenly.
• 100% of participants agreed that removing this mascara was an easy, gentle process.
• 100% of participants with recorded responses agree this mascara lasted throughout a 16+hour day.

*Results based on a one-use & removal perception study with 31 participants. Individual results may vary.

Create the perfect canvas for spring-ready nails with nothing but Good Vibes. A soft sage crème, this posh butter LONDON nail lacquer features our Patent Shine 10X good-for-you nail formula that is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resistance Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. Radiant Curing hardens and dries polish with the ease of natural light. From beachy nails to a British brunch, use the unique dense, curved brush applicator which hugs nails for flawless, full-colour coverage that coat nails brilliantly after the first coat.

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Good Vibes: soft sage crème

Coverage & Finish: Full coverage with 1 coat and gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free
• 10-Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail formulas

Give dry, brittle nails a much-needed break from polish, gel and acrylics and give your manicure the skin-loving, skincare benefits of this bestselling Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent nail colour and 10-Free nail treatment formula gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices. 

Enriched with skin-pampering ingredients and a unique technology-based encapsulated nail care complex of hydrolyzed vegetable proteins, Tea Tree Oil, Calcium, Arginine and Vitamin E that help keep nails strong and healthy looking, this 10-Free, multitasking butter LONDON nail preserver acts like a second-skin, delivering continuous, all-day nourishment to dry, brittle nails. Put your manicure and pedicure on the right-track for a healthier look. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry brittle nails and locks in moisture), Hydrolyzed Keratin (helps strengthen nails), Arginine (helps prevent nail breakage), Diamond Powder (brightens), Bamboo Extract (helps promote stronger nails and prevent breakage and peeling for healthier-looking nails) 

Highlighted Ingredient: Olive Oil (helps strengthen nails)

Benefit: Nourish, strengthen and rejuvenate the look of dry, brittle nails, lock-in moisture to prevent nail peeling & strengthen weak damaged nails while adding a playful pop of posh translucent colour

Colour: Bramley Apple (sheer teal)

Coverage & Finish: Sheer coverage with a sheer teal translucent finish

Feel Good Beauty:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas. 

Based on real results:

96% of participants agreed Nails appeared to look more rejuvenated.*

89% of participants agreed Nails appeared to be stronger.*

93% of participants agreed Nails appeared more moisturized.*

93% of participants agreed Nails appeared brighter looking.*

86% of participants agreed Nails appeared to have less breakage.*

96% of participants agreed Nails appeared to look smoother.*

89% of participants agreed Nails appeared to have enhanced growth due to less breakage.*

96% of participants said they saw an improvement in the look of his or her nails.*

96% of participants said their nails look and feel healthier after use.*

93% of participants said their nails felt protected.*

96% of participants would recommend this product to a friend.*

*Results based on a 10-day perception study with 30 participants. Individual results may vary.