Define and shine in a sparkling navy eyeliner with the Glazen™ Lustrous Liner in Magnetic. With a soft metallic and long-wear finish, Glazen Lustrous Liner packs a precise, felt tip applicator that glides across the lash line with effortless precision. This weightless liquid liner is formulated with a Liquid Luster Complex that delivers an intense shine with eye-catching sparkle finish that helps make eyes pop. Add a twinkle to your eye looks with a dramatic wing or an ultra-fine line.

Key Ingredient: Liquid Luster Complex (adds an intense shine and radiant sparkle finish)

Benefit: This lightweight eyeliner adds a playful shimmer to any makeup look and features an ultra-fine felt tip applicator for an effortless, precise line

Colour: Magnetic: Sparkling navy

Coverage & Finish: Full coverage colour with a sparkling finish

Feel Good Beauty:

• Gluten-Free
• Always Cruelty-Free

Make nails blush with the bright pink crème nail lacquer in Flusher Blusher! From glamorous looks to weekend brunch, this butter LONDON Mini Patent Shine 10X Nail Lacquer adds a posh and polished nail look to every occasion—no matter how sophisticated or casual. Featuring our Patent Shine 10X good-for-nail formula, this brilliant butter LONDON nail lacquer is proven to help promote brighter, stronger, and healthier-looking nails. The patented Shock Resistance Polymer Technology delivers a gel-like finish with undeniable shine, while the Radiant Curing help harden and dry polish with the ease of natural light. Achieve full-coverage colour in one simple swipe with the butter LONDON unique brush applicator—a dense, curved applicator that hugs nails for flawless colour with up to 10 days of wear!

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Flusher Blusher: a bright pink crème

Coverage & Finish: Gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Shine through the gloom with this soft stormy blue crème nail lacquer that is fit for any weather! From glamorous looks to weekend brunch, this butter LONDON Patent Shine 10X Nail Lacquer adds a posh and polished nail look to every occasion—no matter how sophisticated or casual. Featuring our Patent Shine 10X good-for-nail formula, this brilliant butter LONDON nail lacquer is proven to help promote brighter, stronger, and healthier-looking nails. The patented Shock Resistance Polymer Technology delivers a gel-like finish with undeniable shine, while the Radiant Curing help harden and dry polish with the ease of natural light. Achieve full-coverage colour in one simple swipe with the butter LONDON unique brush applicator—a dense, curved applicator that hugs nails for flawless-looking colour with up to 10 days of wear!

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: London Fog: a soft stormy blue crème

Coverage & Finish: Full coverage with 1 coat and gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Get ready for tea time with an almost black nail hue in Earl Grey! From glamorous looks to weekend brunch, this butter LONDON Patent Shine 10X Nail Lacquer adds a posh and polished nail look to every occasion—no matter how sophisticated or casual. Featuring our Patent Shine 10X good-for-nail formula, this brilliant butter LONDON nail lacquer is proven to help promote brighter, stronger, and healthier-looking nails. The patented Shock Resistance Polymer Technology delivers a gel-like finish with undeniable shine, while the Radiant Curing help harden and dry polish with the ease of natural light. Achieve full-coverage colour in one simple swipe with the butter LONDON unique brush applicator—a dense, curved applicator that hugs nails for flawless-looking colour with up to 10 days of wear!

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Earl Grey: an almost black crème

Coverage & Finish: Full coverage with 1 coat and gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Looking for the perfect blend of scrubbing and softening? Ditch the salon and treat your hands and feet to the at-home spa experience of So Buff. This dual-action resurfacing hand and foot scrub combines the power of Glycolic Acid with eco-friendly Apricot Seed Powder, Sunflower and antioxidant-rich Green Tea Leaf Extract for gentle exfoliation to remove dead skin cells and reduce the appearance of dry skin, age spots and uneven skin tone. Buff away rough calluses on feet and help promote baby soft soles and hands that appear brighter, smoother and looking renewed. It’s the perfect skin prep for moisture absorption that will help you maintain and prolong your next manicure and pedicure.

Key Ingredients: Glycolic Acid (a naturally occurring Alpha Hydroxy Acid that exfoliates to improve the appearance of dry skin and discoloration), Apricot Seed Powder (eco-friendly physical exfoliant derived from micronized Apricot Shells that provides a gentle and natural exfoliation), Camellia Sinensis (Green Tea) Leaf Extract (antioxidant for the skin)

Benefit: Preps skin for moisture absorption

Travel Size: (1.48 oz)

Feel Good Beauty:

• Always Cruelty-Free
• Formulated without parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan. 

Pro Tip: A little goes a long way. About a pea size of scrub is all that is needed to apply to both hands or feet. Enough product for up to 10 manicures or pedicures.

Simplify your beauty routine and instantly give cheeks and lips a complexion-boosting, monochromatic pop of colour with this multipurpose butter LONDON Plush Rush Blush Stick! In a mistake-proof stick that does more for you, the lightweight, 2-in-1 buttery smooth formula seamlessly applies, blends and melts into skin for a soft-focus, natural-looking finish in 4 universally flattering shades. Packed with moisturizing Shea and Mango butters and enriched with Plumping Peptides, the skin-nourishing cheeks and lips makeup stick helps give the appearance of accentuated cheekbones and fuller-looking lips with a long-lasting, stay-true warm nude colour. Flawlessly touch up on the go—the portable beauty stick easily fits into your purse or makeup bag for travel. The luxe Champagne scent is a sweet added bonus.

Key Ingredient: Plumping Peptides (help give the appearance of accentuated cheekbones and plumper, fuller-looking lips), Shea & Mango butters (nourish and condition)

Benefit: Gives cheeks and lips a dreamy, natural-looking monochromatic look with a decadent Champagne scent

Colour: A Light Pink

Coverage & Finish: Silky smooth buttercream texture with a light-diffusing, soft-focus finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben-Free

Pucker up and Double Up your beauty routine with a fuller, more voluptuous looking pout with this creamy Plush Rush Tinted Lip Treatment. This berry lip balm coats lips in a sheer wash of colour with a cushiony feel that is positively indulgent. Formulated with Murumuru Seed Butter, Shea Butter and Castor Seed Oil, Plush Rush Lip Tint features a unique outer and inner layer that seamlessly work together to deliver a rush of conditioning lip hydration. Antioxidants and a plumping complex help promote smoother, fuller-looking lips as the inner core delivers a luxurious cooling effect that is oh-so pampering. Tint your lip with this deeply conditioning lip balm that drenches your pout in a stay-true colour.

Key Ingredient: Plumping Complex (helps promote firmer, fuller-looking lips), Murumuru Seed Butter (hydrates lips for intense moisture), Shea Butter (conditions and smoothes the look of lips), Castor Seed Oil (moisturizes and conditions the lips)

Benefit: Conditions, soothes and moisturizes while coating lips in a sheer pop of colour

Colour: Double Up: Berry

Coverage & Finish: Natural, sheer colour with a satin finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben-Free

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft beige butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of soft beige color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Sepia Tan: Soft beige

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan