Start your mani and pedi off right with the fast-drying power of the butter LONDON Mini Nail Foundation Priming Basecoat. Prep and prime nails with this top-quality base coat that acts as a protective layer to help fill in nail ridges, prevent nail stains and lock polish onto the nail for an even application. With a 10-Free, Feel Good Beauty formula that is powered by Horsetail Extract and Hydrolyzed Silk, this Priming Basecoat helps strengthen the look of nails while supporting healthy nail growth. Get one step closer to nails that appear stronger and smoother while extending the life of your manicure… because no one has time for chipped nails.

Key Ingredient: Horsetail Extract (helps strengthen the look of nails) and Hydrolyzed Silk (helps encourage healthy nail growth)

Benefit: Helps support stronger-looking nails, fills in ridges and lock polish into place to help prevent peeling or chipping

Colour & Finish: Sheer, nude coverage with a matte finish

Feel Good Beauty:

• Always Cruelty-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Having flaky, chapped, dry lips is truly the worst feeling. That’s why we formulated LIPPY Lip Balm. If you want smoother, softer-looking lips without having to compromise on ingredients, keep reading. Unlike other lip balms that often leave lips dryer and more parched with repeated application, this intensely hydrating, soft and creamy butter LONDON Pink Champagne Treatment is formulated with conditioning plant-based oils and butter ingredients, like Coconut Oil, Jojoba Seed Oil, Avocado Oil and Shea Butter, to indulge lips with much-needed moisture. Soft, creamy and intensely hydrating, this lip-loving lip balm helps provide lips with protection from harsh elements, daily dryness and loss of moisture. This intensive lip hydrator and overnight lip mask is lightly scented with our signature luxe Champagne scent for ultimate self-care indulgence. Give ‘em some lip and enjoy the uplifting experience.

Key Ingredients: Coconut Oil (hydrates and protects), Jojoba Seed Oil (moisturizing), Avocado Oil (replenishes, hydrates and moisturizes), Shea Butter (smooths and nourishes)

Benefit: Intensive lip hydrator and overnight lip mask balm that is hydrating and moisturizing. Excellent for use as all-day lip hydration or as an overnight lip mask to nourish and pamper dry lips.

Colour: Pink tint

Coverage & Finish: Transparent finish

Feel Good Beauty:

• Paraben-Free, Gluten-Free & Always Cruelty-Free
• Formulated without parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan.

Give dry, brittle nails a much-needed break from polish, gel and acrylics and give your manicure the skin-loving, skincare benefits of this tinted Mini Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent nail colour and 10-FREE nail treatment formula gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices.  

Enriched with skin-pampering ingredients and a unique technology-based encapsulated nail care complex of hydrolyzed vegetable proteins, Acai, Tea Tree Oil, Arginine and Vitamin E that help keep nails strong and healthy looking, this 10-Free, multitasking butter LONDON tinted nail preserver acts like a second-skin, delivering continuous, all-day nourishment to dry, brittle nails. Put your manicure and pedicure on the right-track for a healthier look. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid tinted nail treatment formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry brittle nails and locks in moisture), Hydrolyzed Keratin (helps strengthen nails), Arginine (helps prevent nail breakage), Diamond Powder (brightens), Calcium (helps strengthen nails) & Bamboo Extract (helps promote stronger nails and prevent breakage and peeling for healthier-looking nails)

Benefit: Nourish, strengthen and rejuvenate the look of dry, brittle nails, lock-in moisture to prevent nail peeling & strengthen weak damaged nails while adding a playful pop of posh translucent colour

Colour: Strawberry Rhubarb (sheer pink)

We Care:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas.

Coverage & Finish: Sheer coverage with a pink translucent finish

Based on real results:

96% of participants agreed Nails appeared to look more rejuvenated.*

89% of participants agreed Nails appeared to be stronger.*

93% of participants agreed Nails appeared more moisturized.*

93% of participants agreed Nails appeared brighter looking.*

86% of participants agreed Nails appeared to have less breakage.*

96% of participants agreed Nails appeared to look smoother.*

89% of participants agreed Nails appeared to have enhanced growth due to less breakage.*

96% of participants said they saw an improvement in the look of his or her nails.*

96% of participants said their nails look and feel healthier after use.*

93% of participants said their nails felt protected.*

96% of participants would recommend this product to a friend.*

*Results based on a 10-day perception study with 30 participants. Individual results may vary.

Give dry, brittle nails a much-needed break from polish, gel and acrylics and give your manicure the skin-loving, skincare benefits of this tinted Mini Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent nail colour and 10-FREE nail treatment formula gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices.  

Enriched with skin-pampering ingredients and a unique technology-based encapsulated nail care complex of hydrolyzed vegetable proteins, Acai, Tea Tree Oil, Arginine and Vitamin E that help keep nails strong and healthy looking, this 10-Free, multitasking butter LONDON tinted nail preserver acts like a second-skin, delivering continuous, all-day nourishment to dry, brittle nails. Put your manicure and pedicure on the right-track for a healthier look. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid tinted nail treatment formula helps to swiftly strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 15 days!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry brittle nails and locks in moisture), Hydrolyzed Keratin (helps strengthen nails), Arginine (helps prevent nail breakage), Diamond Powder (brightens), Bamboo Extract (helps promote stronger nails and prevent breakage and peeling for healthier-looking nails)

Highlighted Ingredient: Acai Berry (antioxidant rich)

Benefit: Nourish, strengthen and rejuvenate the look of dry, brittle nails, lock-in moisture to prevent nail peeling & strengthen weak damaged nails while adding a playful pop of posh translucent colour

Colour: Sheer purple

We Care:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas.

Coverage & Finish: Sheer coverage with a purple translucent finish

Channel your inner English rose with Mums the Word—a rosy nude crème nail lacquer! From glamorous looks to weekend brunch, this butter LONDON Mini Patent Shine 10X Nail Lacquer adds a posh and polished nail look to every occasion—no matter how sophisticated or casual. Featuring our Patent Shine 10X good-for-nail formula, this brilliant butter LONDON nail lacquer is proven to help promote brighter, stronger, and healthier-looking nails. The patented Shock Resistance Polymer Technology delivers a gel-like finish with undeniable shine, while the Radiant Curing help harden and dry polish with the ease of natural light. Achieve full-coverage colour in one simple swipe with the butter LONDON unique brush applicator—a dense, curved applicator that hugs nails for flawless-looking colour with up to 10 days of wear!

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Mums the Word: a rosy nude crème

Coverage & Finish: Gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Benefit: Thicken, multiply and curl lashes from root-to-tip with bold black colour

Colour: Black

Amplify and instantly multiply the look of lashes with just one coat of Double Decker Lashes Mascara! The interlocking nylon fiber brush of this butter LONDON mascara grasps each individual lash to lengthen, curl and multiply lashes from root-to-tip. Get 200% thicker lashes in just one coat and a 314% increase in lash curl! A unique Emulsifying System gives it a creamy, lightweight texture, and the Extreme Curl Technology holds the lash curl in place, while the nylon fiber brush grasps each individual lash at the roots for immediate definition, length and curl with bold black colour.

Feel Good Beauty:

• Always Cruelty-Free
• Ophthalmologist Tested

It’s true what they say—All You Need Is Love. Maximize self-expression and add the perfect finishing touch to your manicure with this colourful rainbow butter LONDON nail lacquer overcoat featuring our Patent Shine 10X good-for-you nail formula that is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resistance Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. Radiant Curing hardens and dries polish with the ease of natural light. From festive celebrations to nails that are unapologetically you, use the unique dense, curved brush applicator which hugs nails for flawless, full-colour coverage that coat nails brilliantly after the first coat.

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: All You Need Is Love: rainbow glitter overcoat

Coverage & Finish: Gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free
• 10-Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail formulas

Indulge in the unexpected with this brilliant bright orchid crème nail lacquer in colour Molly Coddled! From cheeky looks to weekend brunches, this butter LONDON Patent Shine 10X Nail Lacquer adds a show-stopping nail look to every occasion—no matter how sophisticated or casual. Featuring our Patent Shine 10X good-for-your nails formula, this brilliant butter LONDON nail lacquer is proven to help promote brighter, stronger, and healthier-looking nails. The patented Shock Resistance Polymer Technology delivers a gel-like finish with undeniable shine, while the Radiant Curing helps harden and dry polish with the ease of natural light. Achieve full-coverage colour in one simple swipe with the butter LONDON unique brush applicator—a dense, curved applicator that hugs nails for flawless-looking colour with up to 10 days of wear!

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Molly Coddled: a bright orchid crème

Coverage & Finish: Full coverage with 1 coat and gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas