Experience a rush of lip decadence with our ultra-shiny, pout-perfecting lip gloss. Delivering a plush cushion feel, our luxurious gloss delivers smoother, fuller and more voluptuous lips leaving a lasting tingling sensation.

• Brilliant Shine and Cushiony Feel
• Plumping Complex improves lip texture with a visible impact on lip shape. Also provides an anti-aging/anti-sagging effect.
• 100% of women saw an immediate increase in lip fullness.
• 96% of women had smoother lips.

A classic red lip is practically Impulsive! Plush Rush Lipstick delivers captivating colour with a cushiony, velvety texture that helps plump the look of lips for a fuller, more voluptuous-looking pout. Accentuate lip curves with this brilliantly smooth and creamy formula that feels like a posh pillow top on your lips. Featuring a chic lipstick tube with a sleek magnetic cap, this moisturizing lipstick can be easily tossed into a wallet, purse or bag for every girl on-the-go!

Benefit: Plumps the look of lips for a more defined, hydrated pout

Colour: Impulsive: a red crème

Coverage & Finish: High pigment coverage with a satin finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free
• Gluten-Free

The next generation of liquid lipstick. With a zero weight feel, Soft Matte Longwear Lip Cream is brilliant matte colour that feels like your lips – you’ll almost forget you’re wearing it. This luxuriously rich and ultra-creamy lipstick formula sets for a matte finish with long-lasting wear.

The unique flat applicator hugs your lips for a saturated, precise application of plush colour with just one swipe.

Take your lips from zero to 100 with a beautifully champagne scented swipe of a pout perfecting lip cream.

Key Ingredient: Enriched with a moisturizing and soothing blend of Jojoba, Papaya and Coconut Oil to keep lips comfortable and soft to prevent lips from feeling dry or tight.

Benefit: 

• Zero weight, longwearing creamy formula
• Highly pigmented, one coat coverage
• Unique flat applicator for precise application
• Jojoba Oil: Helps soothe lips and protects against environmental stressors
• Papaya Oil: Natural antioxidant that revitalizes your skin
• Coconut Oil: Intense moisture for a comfortable wear – won’t dry out lips
• Signature champagne scent

Colour:  

 Bezzie Mate: a soft rose

Coverage & Finish: Highly pigmented, Matte Finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free
• Gluten-Free

The next generation of liquid lipstick. With a zero weight feel, Soft Matte Longwear Lip Cream is brilliant matte colour that feels like your lips – you’ll almost forget you’re wearing it. This luxuriously rich and ultra-creamy lipstick formula sets for a matte finish with long-lasting wear.

The unique flat applicator hugs your lips for a saturated, precise application of plush colour with just one swipe.

Take your lips from zero to 100 with a beautifully champagne scented swipe of a pout perfecting lip cream.

Key Ingredient: Enriched with a moisturizing and soothing blend of Jojoba, Papaya and Coconut Oil to keep lips comfortable and soft to prevent lips from feeling dry or tight.

Benefit: 

• Zero weight, longwearing creamy formula
• Highly pigmented, one coat coverage
• Unique flat applicator for precise application
• Jojoba Oil: Helps soothe lips and protects against environmental stressors
• Papaya Oil: Natural antioxidant that revitalizes your skin
• Coconut Oil: Intense moisture for a comfortable wear – won’t dry out lips
• Signature champagne scent

Colours:  

Fairy Cake: a bright pink

Coverage & Finish: Highly pigmented, Matte Finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free
• Gluten-Free

Full colour coverage with a velvety matte finish

• Full coverage
• Triple Butter Complex moisturizes
• Non-drying formula
• Maximum comfort

Colour: Mush (Dusty Coral)

The next generation of liquid lipstick. With a zero weight feel, Soft Matte Longwear Lip Cream is brilliant matte colour that feels like your lips – you’ll almost forget you’re wearing it. This luxuriously rich and ultra-creamy lipstick formula sets for a matte finish with long-lasting wear.

The unique flat applicator hugs your lips for a saturated, precise application of plush colour with just one swipe.

Take your lips from zero to 100 with a beautifully champagne scented swipe of a pout perfecting lip cream.

Key Ingredient: Enriched with a moisturizing and soothing blend of Jojoba, Papaya and Coconut Oil to keep lips comfortable and soft to prevent lips from feeling dry or tight.

Benefit: 

• Zero weight, longwearing creamy formula
• Highly pigmented, one coat coverage
• Unique flat applicator for precise application
• Jojoba Oil: Helps soothe lips and protects against environmental stressors
• Papaya Oil: Natural antioxidant that revitalizes your skin
• Coconut Oil: Intense moisture for a comfortable wear – won’t dry out lips
• Signature champagne scent

Colour:  

Bossy Boots: a bright cherry red

Coverage & Finish: Highly pigmented, Matte Finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free
• Gluten-Free

Instantly perfect the skin’s appearance and look like the best version of you with LumiMatte Blurring Skin Tint. Not a foundation, but rather a skin perfector, this butter LONDON skin tint features a blend of skin-loving ingredients that deliver all-day hydration and enhance the skin’s appearance with one velvety smooth swoop that’s universally flattering. The blend of clinically-proven ingredients lock in moisture and help brighten the appearance of uneven skin tone over time, while super fine pearls provide the look of instant illumination.

Delivering light to medium coverage with a barely-there, sheer tint for fair to deep skin with cool or neutral undertones, LumiMatte Blurring Skin Tint flawlessly blurs the appearance of imperfections, lines and pores. The whipped formula glides on effortlessly for a luminous matte finish that exudes that coveted, all-natural, no makeup, makeup look that every girl (or guy) craves.

**Results based on a clinical study and evaluation on a key ingredient in the formula. Individual results may vary.

Key Ingredient: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless looking skin and acts as a skin-conditioning agent to provide long-lasting hydration)

Proven Results: After 14 days of using the Skin Brightening Complex, women stated that their skin appeared more luminous and more uniform in colour.* After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots.*

Benefit: Light-as-air, whipped formula effortlessly glides on and blurs the appearance of imperfections, uneven skin tone, lines and pores with flawless, light-to-medium coverage

Colour: Universally flattering colour in 4 natural, flexible shades (fair to deep skin with cool or neutral undertones)

Coverage & Finish: Light-to-medium coverage with a luminous matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free & Vegan
• Oil-Free
• Fragrance-Free

Instantly smooth the appearance of fine lines and blur the appearance of dark circles and redness with this illuminating 2-in-1 concealer and under-eye brightening duo. Part of our luxe, skin-blurring LumiMatte collection, this all-in-one concealer/brightener features a weightless, skincare-infused formula in four natural-looking light to deep shades designed to create a second-skin look. On one end, a concealer that helps diminish the appearance of imperfections and fine lines with light-to-medium coverage, and on the other, a lightweight, undereye brightener to illuminate the skin for a natural, luminous-looking glow to help mask the appearance of dark circles and redness. Convenient, dual-sided doe foot applicators make for easy on-the-go touch ups. Designed to pair with butter LONDON LumiMatte Blurring Skin Tint for an undetectable, luminous finish.

Key Ingredient: Concealer: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration), Aloe (gently soothes the skin), Caffeine (helps reduce the appearance of wrinkles and brightens overall skin tone), Vitamin E (hydrates the skin); Undereye Brightener: Palmitoyl Tetrapeptide-10 (helps improve the appearance of skin tone for a more uniform, radiant-looking complexion),  Aloe (gently soothes the skin), Caffeine (helps reduce the appearance of wrinkles and brightens overall skin tone)

Benefit: Concealer: Blurs and smooths the appearance of fine lines and imperfections, provides light to medium coverage, doe foot applicator for precise application; Undereye Brightener: Shimmering, lightweight formula, blurs the appearance of dark circles and redness, convenient doe foot applicator

Shade: Light: fair to light skin with cool or neutral undertones

Colour: Universally flattering colour in four natural, flexible shades (fair to deep skin with cool, neutral, honey or golden undertones)

Coverage & Finish: Concealer: Light-to-medium coverage with a luminous matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free, Mineral Oil-Free & Petrolatum-Free