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172 products
172 products
Instantly smooth the appearance of fine lines and blur the appearance of dark circles and redness with this illuminating 2-in-1 concealer and under-eye brightening duo. Part of our luxe, skin-blurring LumiMatte collection, this all-in-one concealer/brightener features a weightless, skincare-infused formula in four natural-looking light to deep shades designed to create a second-skin look. On one end, a concealer that helps diminish the appearance of imperfections and fine lines with light-to-medium coverage, and on the other, a lightweight, undereye brightener to illuminate the skin for a natural, luminous-looking glow to help mask the appearance of dark circles and redness. Convenient, dual-sided doe foot applicators make for easy on-the-go touch ups. Designed to pair with butter LONDON LumiMatte Blurring Skin Tint for an undetectable, luminous finish.
Key Ingredient: Concealer: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration), Aloe (gently soothes the skin), Caffeine (helps reduce the appearance of wrinkles and brightens overall skin tone), Vitamin E (hydrates the skin); Undereye Brightener: Palmitoyl Tetrapeptide-10 (helps improve the appearance of skin tone for a more uniform, radiant-looking complexion), Aloe (gently soothes the skin), Caffeine (helps reduce the appearance of wrinkles and brightens overall skin tone)
Benefit: Concealer: Blurs and smooths the appearance of fine lines and imperfections, provides light to medium coverage, doe foot applicator for precise application; Undereye Brightener: Shimmering, lightweight formula, blurs the appearance of dark circles and redness, convenient doe foot applicator
Shade: Light: fair to light skin with cool or neutral undertones
Colour: Universally flattering colour in four natural, flexible shades (fair to deep skin with cool, neutral, honey or golden undertones)
Coverage & Finish: Concealer: Light-to-medium coverage with a luminous matte finish
Feel Good Beauty:
- Always Cruelty-Free
- Paraben-Free, Mineral Oil-Free & Petrolatum-Free
Meet Glazen™ Lip Glaze—your go-to for high-shine, multi-dimensional lips with a modern, iridescent twist. This shimmering lip gloss delivers a sheer wash of chameleon sparkle that shifts beautifully in the light, creating a luminous, polished finish that never feels overdone. The smooth, cushiony formula glides effortlessly onto lips, delivering bold shine without any gritty texture, while helping lips feel soft, conditioned and comfortable throughout wear. Designed to be worn your way, Glazen™ Lip Glaze can be applied alone
Ingredients:
- Jojoba Oil (Simmondsia Chinensis Seed Oil) helps nourish and condition lips
- Avocado Oil (Persea Gratissima Oil) helps soften and protect
- Vitamin E (Tocopheryl Acetate) provides antioxidant care
- Olive Fruit Oil (Olea Europaea Fruit Oil) helps smooth and moisturize
Benefits:
- Delivers high-shine, multi-dimensional gloss
- Adds iridescent shimmer with a chameleon effect
- Smooth, non-gritty texture for comfortable wear
- Helps keep lips soft, conditioned, and nourished
- Wear alone or layer to enhance any lip look
Finish & Coverage:
- Coverage: Sheer
- Finish: Glossy, iridescent, multi-dimensional shine
Nothing looks better against a sun-kissed glow than a juicy, soft coral crème. Ultra-flattering and reminiscent of a beach getaway, this head-turning Hottie Tottie butter LONDON nail lacquer features our Patent Shine 10X good-for-your nails formula that is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. Radiant Curing helps harden and dry polish with the ease of natural light. From beachy nails to a walk on the Tower Bridge, use the unique dense, curved brush applicator which hugs nails for flawless, full-colour coverage that coat nails brilliantly after the first coat.
Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)
Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant
Colour: Hottie Tottie: soft coral crème
Coverage & Finish: Full coverage with 1 coat and gel-like cushion finish & shine
Feel Good Beauty:
- Always Cruelty-Free
- Vegan, Gluten-Free & Paraben-Free
- 10-Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail formulas
Turn your manicure into your best Autumn accessory with Proper Do, an indulgent, rich purple crème nail lacquer that’s just as regal as it is royal. Part of our sweet and sassy Rose & Crown collection, this versatile hue combines the warmth of reds and the calm of blues to add sophistication and a sense of luxury to any occasion, from high tea to a girl’s night out. This highly pigmented, gemstone-inspired rich purple crème can be worn individually for luxe purple nails or paired with an iridescent overcoat that’s Tickety Boo. The more you layer, the more pigment you’ll pull up! Our signature Patent Shine 10X good-for-your nails formula is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear.
Key Ingredient: Shock Resisting Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)
Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant
Colour: Proper Do: rich purple crème
Coverage & Finish: Full coverage with 1 coat and gel-like cushion finish & shine
Feel Good Beauty:
- Gluten-Free, Vegan & Always Cruelty Free
- 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas
Add a playful pop of colour to your nails with the Spring Candy 6-Piece Nail
Lacquer Set. From the cheerful lavender of Bloomsbury to the soft, flirty Posh
Petal, make a bold statement with Smashing! red, shimmer with the iridescent
Branwen’s Pearls, embrace cool elegance with Frozen Loch, and finish with the
sweet fun of Fruit Machine. Six irresistible shades, each as bright and cheerful
as spring itself—perfect for mixing, matching, and celebrating every mood.
Bring summer to your fingertips with the Summertime Vibes Set, a curated collection of Pure Colour 21X shades made for sunny days, golden hour moments, and everything in between. From the dreamy lavender tones of English Lavender and the soft, fresh finish of Posh Petal, to the playful warmth of Sweets and Trout Pout, this collection captures the best of the season. Add a pop of sky-inspired colour with Bluebird Day and the luminous sunset glow of Lady Luminous for a manicure wardrobe that’s bright, effortless, and ready for wherever summer takes you. Featuring Pure Colour 21X’s fast-drying, gel-like formula with a glossy finish and nail-loving ingredients, each shade delivers vibrant colour with a polished, salon-inspired look.
A limited-edition lip gloss in ULTRA VIOLET, the PANTONE Color of the Year. Experience a rush of lip decadence with our ultra-shiny, pout-perfecting lip gloss, formulated to provide smoother, fuller and more voluptuous lips with a touch of happy.
• Brilliant shine and cushiony feel
• Plumping complex improves lip texture with a visible impact on lip shape. Also provides an anti-aging/anti-sagging effect.
• 100% of women saw an immediate increase in lip fullness
• 96% of women had smoother lips
