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Magically melt away dead or dry skin in the cuticle area in minutes. Melt Away Cuticle Exfoliator gently removes dry, overgrown cuticles eliminating the need to ‘clip’—no cutting required. Consistent use of the fast-acting, pain-free, and good-for-nails formula makes it easier to push cuticles back. This Cuticle Exfoliator goes on easily, just like your favorite butter LONDON nail lacquer, and is formulated with plant-based conditioning ingredients that help soften and gently exfoliate cuticles with each use. The results are clear… softer and healthier-looking cuticles for better-looking nails and a manicure that’s just as fierce as you! Put your clippers away and treat yourself to perfectly manicured cuticles every time.
Key Ingredient: Irish Moss (Carrageenan Extract) (helps soften the cuticle), Potassium Hydroxide (gentle exfoliates cuticle)
Benefit: Gently remove dry, overgrown cuticles in minutes & reveal softer and healthier-looking cuticles over time—no clipping required!
Colour: Clear
Feel Good Beauty:
- Always Cruelty-Free
- Vegan
- 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas.
How to Use:
Preparing - Shake the bottle and brush an even layer of Melt Away around the cuticles and nail beds. After approx. 60 seconds, gently push back the cuticles.
Layering - For best results, pair with our Signature Glass Cuticle Pusher to help gently push back cuticles.
Top Coating - Pair with Horse Power Nail Rescue Basecoat and Hardwear Shine UV Topcoat for best results.
Extra Treatment - Remove excess product with a Nail Scrubber, nail polish remover, or a small hand towel to avoid excess water on the nail.
Pro Tip - If your cuticles are severely overgrown, leave Melt Away on for up to 5 minutes to help make them even easier to push back!
Extend the life of your manicure and revamp any look with this ultra-glossy, high-performance butter LONDON top coat formulated with nail-pampering UV protection to lock in nail polish colour and prevent fading. Created with a 10-Free, good-for-you formula, our quick-drying, chip-resistant superstar top coat goes on smoothly and leaves your nails with a brilliant high shine, smudge-free, luxury nail finish. Wear Hardwear Shine UV Topcoat alone or over a colour—it’s a long-wearing manicure must-have for a polished, nail-salon look that’s easy to achieve from home!
Benefit: Help prevent nail polish chipping & smudging with added UV protection that helps prevent fading for radiant colour that lasts
Colour: Clear
Coverage & Finish: Sheer coverage with a glossy finish
Feel Good Beauty:
- Always Cruelty-Free
- Gluten-Free
- 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas
Prepare to be revved up by our award-winning, high-quality Horse Power Nail Rescue Basecoat. This powerful, good-for-nails butter LONDON basecoat is infused with Horsetail Extract, Biotin, along with fortifying Vitamin B and Calcium to help transform, restore and rescue damaged, weak nails. The Strengthening & Restoring Basecoat protects both healthy and brittle nails against future damage and prevent nail breakage.
Key Ingredient: Horsetail Extract (promotes healthy nail growth), Biotin (promotes healthy nail growth) & Vitamin B and Calcium (promotes stronger nails)
Benefit: Promote healthy nail growth, prevent nail staining, help restore & rescue damaged nails and protect them from future damage
Colour: Clear
Coverage & Finish: Sheer coverage
Feel Good Beauty:
- Always Cruelty-Free
- Gluten-Free
- 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas
Instantly brighten the look of yellowing nails with Mellow the Yellow. This opalescent Nail Brightening Treatment combines the power of Vitamin E and a blend of natural exfoliants, including Lemon Fruit Extract, to gently exfoliate dry, damaged nails. Mellow the Yellow not only conceals the yellow upon application, but also targets the root of the problem. Its skin-conditioning formula gently scrubs the surface of your nails to help improve the appearance of yellowing nails, leaving them brighter, smoother and looking renewed. The revolutionary pearly white nail colour and nail treatment formula gives the effect of a shimmery glazed donut manicure look while working hard to brighten the look of nails and helping to repair damage from harsh nail formulas and practices.
Key Ingredient: Citrus Medica Limonum (Lemon) Fruit Extract: (brightening properties to conceal yellow), Vitamin E (provides antioxidant protection), Lemon Extract and Lime Tree Extract (help nourish, hydrate, protect and improve nail appearance), Red Algae (nail conditioning exfoliant), Tilia Platyphyllos Extract (helps strengthen nails)
Benefit: Instantly brighten the look of yellowing nails and treat the root of the problem while adding a pearly pop of posh opalescent colour
Colour: Opalescent (pearly white)
Coverage & Finish: Sheer coverage with an opalescent finish
Feel Good Beauty:
- Always Cruelty Free
- 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas.
Help maintain healthy looking cuticles and nails in three simple steps with the butter LONDON 3-Piece Pro Manicure Kit. This luxe Cuticle & Nail Care Essentials kit preps your nails for a professional-looking, at-home manicure. Featuring our best-selling Melt Away Cuticle Exfoliator, plus a Signature Glass Cuticle Pusher and a premium Signature Glass Nail File, you’re sure to have everything you need to promote healthier, stronger-looking nails. Two protective velvet pouches included for easy on-the-go manicure prep.
Set Includes: Melt Away Cuticle Exfoliator, Signature Glass Cuticle Pusher 2-in-1 Cuticle Perfector, Signature Glass Nail File Gentle Precision Filing
Key Ingredient: Melt Away: Irish Moss (Carrageenan Extract) helps soften the cuticle, Potassium Hydroxide (gently exfoliates cuticle); Signature Glass Cuticle Pusher: durable glass; Signature Glass Nail File: Premium, durable Czech glass.
Benefit: Melt Away: helps to gently remove dry, overgrown cuticles in as little as two minutes—no clipping required; Signature Glass Cuticle Pusher: features a rounded tip for cleaning the underside of your nails and a beveled end to push back cuticles; Signature Glass Nail File: is made from durable Czech Glass with a laser-etched grind surface for smoother, healthier-looking natural or acrylic nails.
Feel Good Beauty:
- Always Cruelty Free
- 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas
Prep your nails for a professional-looking, at-home manicure with this premium Signature 2-in-1 Glass Cuticle Pusher. The pointed tip of this 2-in-1 Cuticle Perfector is perfectly designed for cleaning the underside of your nails and the beveled end is ideal for pushing cuticles back for the appearance of longer and healthier-looking nails. Reusable design makes it environmentally friendly. Protective velvet pouch included for easy, on-the-go manicure prep.
Key Ingredient: Durable glass
Benefit: Preps nails for a professional-looking at-home manicure. The pointed tip of this 2-in-1 Cuticle Perfector is perfectly designed for cleaning the underside of your nails and the beveled end is ideal for pushing cuticles back for the appearance of longer and healthier-looking nails.
Feel Good Beauty:
- Always Cruelty-Free
How to Use:
Preparing - Use the beveled end of the Signature Glass Cuticle Pusher to gently push back and buff away dead cuticles.
Layering - For best results, pair with Melt Away Cuticle Exfoliator to help soften and gently exfoliate cuticles.
Top Coating - Pair with the Signature Glass Nail File to help shape the look of nails.
Extra Treatment - Pair with Quick Slip Cuticle Oil with Safflower Oil to help hydrate the look of cuticles.
Pro Tip - Use the pointed end of the Signature Glass Cuticle Pusher to carefully clean under nails. Wipe clean.
A natural, fast-drying, gel-like nail polish that eliminates harmful chemicals while delivering vibrant, long-lasting colour that’s good for your nails.
Size: 0.3 fl. oz. / 9mL
Ingredients:
- Hibiscus extract (Hibiscus sabdariffa) and Wakame Bioactive (Undaria pinnatifida) to strengthen nails and helps prevent breakage
- Vitamin E (tocopherol) delivers intense hydration while maintaining vibrant, long-lasting colour
- Patented Hexanal is a breakthrough ingredient that helps to strengthen keratin structure while repairing brittle, damaged nails
Benefits:
- Long-lasting without harmful chemicals
- Dries naturally in under 60 seconds
- Helps improve nail strength
- Features a curved brush that hugs your nail shape for foolproof, streak-free application
- Unique combination of plant-based extracts helps repair nail damage.
- Delivers mega-watt color payoff with true one-coat coverage
- Lasts up to 10 days without chipping
Need to Know:
- Fan brush for easy painting
- Salon-quality colour payoff
- 21-Free Formula
- Vegan
- Gluten Free
- Cruelty Free
How to Use:
Prep - Start with a clean slate by using our Nail Scrubbers™ 2-in-1 Wipes to remove any existing lacquer or glitter and prep the nail surface. Next, apply Melt Away Cuticle Exfoliator to gently dissolve and remove dry, overgrown cuticles in minutes. Follow with the Signature Glass Cuticle Pusher to carefully push back cuticles for a clean, even nail bed. Finish your prep by applying a butter LONDON basecoat.
Paint - Apply one coat of nail lacquer. Let dry. Apply second coat if desired. Let dry. Finish with butter LONDON Hardwear Shine or Matte topcoat.
Use it With:
- For best results, use Horse Power™ Nail Rescue Basecoat prior to polish and Hardwear™ Shine or Matte UV Topcoat after polish.
- For faster results, finish with P.D. Quick Dry Conditioning Drops
- For intense nail & skin conditioning, start with Champagne fizz Manicure Candle
Pro Tip: SHINE & HYDRATE fully dry nails with our Quickfix Cuticle Balm. Squeeze a pin-sized amount onto the no-mess cuticle cream massager and apply twice a day to quench & moisturize cutitles and gloss up your nails.
FAQs:
What is Pure Colour 21X Nail Lacquer? Pure Colour 21X is our high-performance nail polish that delivers vibrant, mega-watt shine in a breakthrough 21-Free formula. It's designed to be good for your nails while providing bold, chip-resistant color with our innovative curved brush for flawless application.
What does "21-Free" mean? Our 21-Free formula eliminates 21 harmful chemicals including Animal derivatives, Toluene, Benzene, Xylene, Formaldehyde, Formaldehyde Resin, Phthalates, Cyclic Silicones, Camphor, Methyl Ethyl Ketone (MEK), Glycol Ethers, and many more. This makes it safer for your nails and overall health.
What size is the bottle and how much product do I get? Each bottle contains 0.3 fl. oz / 9 mL of lacquer, providing over 100 applications per bottle.
Start with a clean slate by using our Nail Scrubbers™ 2-in-1 Wipes to remove any existing lacquer or glitter and prep the nail surface. Next, apply Melt Away Cuticle Exfoliator to gently dissolve and remove dry, overgrown cuticles in minutes. Follow with the Signature Glass Cuticle Pusher to carefully push back cuticles for a clean, even nail bed. Finish your prep by applying a butter LONDON basecoat before applying your Pure Colour 21X Nail Lacquer. Top it off with your choice of our signature topcoats.
What makes the curved brush special? Our innovative curved brush hugs the nail shape for foolproof, streak-free application every time. The brush mirrors your nails' natural curves, making it easier to achieve salon-quality results at home.
How long does Pure Colour 21X take to dry? Our quick-dry technology sets polish to touch in under 60 seconds, making it perfect for busy schedules.
What are the key beneficial ingredients? Pure Colour 21X contains:
- Hibiscus Extract & Wakame Bioactive: Strengthen nails and help prevent breakage
- Vitamin E: Delivers intense hydration and antioxidant protection
- Hexanal: Helps strengthen keratin structure while repairing brittle, damaged nails
How does this formula improve nail health? Our formula is designed to strengthen and nourish your nails with every application—unlike traditional polishes that can dry out or weaken them. It’s powered by a 21-Free blend, eliminating harmful chemicals while delivering advanced nail care.
Is Pure Colour 21X vegan and cruelty-free? Yes! Our formula is completely vegan, cruelty-free, and always will be.
How many shades are available? Pure Colour 21X launches an extensive range of shades from nudes and pinks to bold brights and dramatic darks, with new seasonal shades added regularly.
What's the cost per manicure? At $14 per bottle with over 100 applications, each manicure costs approximately 14 cents - delivering salon-quality results at an incredible value.
Both are high-performance formulas, but Pure Colour 21X is our most advanced formula yet, featuring a breakthrough 21-Free formulation that's even cleaner and safer. It includes beneficial ingredients like wakame bioactive, hibiscus extract, and vitamin E that actively strengthen and nourish nails while you wear it. Plus, it features our innovative curved brush for foolproof application.
Say goodbye to yesterday’s stubborn nail polish and glitter in one easy step with the new and improved dual-sided butter LONDON Nail Scrubbers. Intensely saturated and easy-to-use, this set of 10 large 2-in-1 nail prep and nail polish remover wipes prep and condition your nails for your next flawless manicure or pedicure with ease. One side is soft, while the other side is textured to gently remove more stubborn nail polish and nail glitter from all ten nails. The vitamin-enriched nail polish remover formula hydrates and nourishes nails and cuticles with conditioning Vitamin E and soothing Aloe to prep nails for their next perfectly polished look. These durable, individually wrapped wipes remove polish in a single swipe without fraying or tearing, making them perfect for travel or at-home care.
**Do not flush Nail Scrubber Wipes
Key Ingredient: Vitamin E (hydrates and nourishes nails and cuticles) & Aloe (preps nails)
Benefit: Easily remove stubborn nail polish & glitter nail polish from all 10 nails with just one swipe of the new and improved dual-textured nail polish remover wipe (pack of 10) and prep nails with a boost of Vitamin E and Aloe. Remove and prep in one step!
Feel Good Beauty:
- Always Cruelty-Free
- 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas
How to Use:
Preparing - Press the Nail Scrubber wipe onto nail for 2-5 seconds before gently rubbing the nail with the soft side of the wipe to remove nail polish.
Layering - For stubborn nail polish or nail glitter, gently scrub nails using the textured side of the Nail Scrubber.
Top Coating - Follow with Horse Power Nail Rescue Basecoat to help strengthen the look of nails.
Extra Treatment - Pair with Quick Slip Cuticle Oil to help hydrate the look of cuticles.
Pro Tip - Rather than washing your hands to prep for a manicure, wipe each nail with a Nail Scrubber before applying your basecoat for a waterless manicure.
Customers Say:
Customers find these nail polish remover pads effective at removing color street nails and appreciate their gentle scrubbing action that's better than cotton balls. The pads are easy to use and convenient for travel, leaving nails looking healthier after use. Customers like that they have no harsh smell as well.
Nail serum that helps reduce dry time for a quick, flawless manicure. Accelerate lacquer dry time and help prevent nicks and smudges with our P.D. Quick Dry Conditioning Drops! This best selling dry oil nail serum helps reduce dry time for a quicker manicure after applying the drops to nails after lacquer application. Formulated with conditioning Rosehip Oil, an indulgent source of Vitamin E with antioxidant properties, these quick dry drops help to hydrate cuticles and protect nails for a quicker manicure. The travel-friendly design is perfect to use at the end of every manicure and pedicure so you can show off your fabulous nails in no time!
Key Ingredient: Rosehip Seed Oil (conditions nails)
Benefit: Accelerate nail lacquer dry time and help prevent nicks and colour smudges with this conditioning dry oil nail serum.
Colour: Clear
Coverage & Finish: Clear
Feel Good Beauty:
- Always Cruelty-Free
- Gluten-Free and Vegan
How to Use:
Preparing - After painting nails, wait 2 minutes. Dispense 1 to 2 drops in the center of the nail and ensure it fully coats the nail.
Layering - For best results, pair with Quick Slip Cuticle Oil to help lock in hydration.
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