Embody wealth, good fortune, excitement, enthusiasm, remembrance and hope with the enticing butter LONDON Spring 2022 Extension that celebrates the 60s pop art movement: Dream On! This dreamy nail shade extension carefully fuses fashion with art laying a delicate balance for a new season of expression. Waterloo Blue… it’s even fun to say. This soft cornflower blue crème is linked to wealth and good fortune. Each bloom represents a single blessing, encouraging you to Dream On. Infused with skin-loving nail care ingredients, this life-inspired butter LONDON nail lacquer features our Patent Shine 10X good-for-you nail formula that is proven to promote brighter, stronger, healthier-looking nails. The unique dense, curved brush applicator hugs nails for flawless, full-colour coverage that coats nails brilliantly. The durable ergonomic cap helps steady the hand, making it easier to get an artfully posh manicure.

Key Ingredient: Shock Resisting Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Waterloo Blue: Soft cornflower blue crème

The cornflower is linked to wealth and good fortune. Each bloom represents a single blessing.

Coverage & Finish: Gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10-Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Indulge in self-care, anywhere with the uber-rich hydration of Extra Whip—now in a jumbo, shower-friendly size! Formulated with moisture-locking ingredients like Shea Butter and Cocoa Seed Butter, Niacinamide and Caffeine, this quick-dry butter LONDON hand, foot and body treatment helps reduce the appearance of lines, wrinkles and age spots for visibly smoother, firmer-looking hands, feet and body. The soft pink hue and luxe, spa-like champagne scent of this hand and foot crème helps create a sense of a perfect me-time experience.

Key Ingredients: Shea Butter and Cocoa Seed Butter (help provide a hydrating and nutrient-rich barrier on the skin and restore balance to dry skin), Niacinamide (brightens the look of age spots and discoloration), Caffeine (firms the appearance of skin)

Benefit: Leaves skin feeling softer and smoother

Feel Good Beauty:

• Gluten-Free, Vegan-Friendly & Always Cruelty-Free
• Formulated without parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan.

Roll your way to an ultra-fine line with the butter LONDON Stroke of Wow Roll On Eyeliner. The breakthrough wheel applicator gives you ultimate control for a straight stroke of deep brown colour that’s perfect for a tight line along the lashes. Infused with a Liquid Longevity Complex, this precise eyeliner contains a quick drying formula with intense colour payoff. Take this liner for a spin and experience a weightless feel and comfortable wear that will have you saying “WOW!”

Key Ingredient: Liquid Longevity Complex (helps eyeliner stay in place and last all day)

Benefit: Rolling applicator wheel delivers an ultra-precise line of lightweight, intense colour in one stroke

Colour: Espresso: Deep brown

Coverage and Finish: Bold, high pigment coverage with a satin finish

Feel Good Beauty:

• Always Cruelty-Free

Show off stage worthy lashes and cue the drama with SOHO Show. Our Lengthening Tube Mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length and definition and long-lasting flexible wear. The short, tightly packed bristles get close to the root of even the shortest lashes for ultra-black, megawatt colour that pops! The luxe conditioning formula is infused with Biotin, Shea Butter and Panthenol to promote healthy lash growth and help restore shine. Removes easily with warm water. Smudge and smear proof. No makeup remover needed!

Key Ingredients:

Shea Butter (conditions and soothes lashes), Castor Seed Oil (helps improve the appearance of eyelashes), Panthenol ( helps strengthen and restore shine), Biotin (promotes healthy lash growth and helps prevent lash fallout), Sodium Hyaluronate (conditions lashes)

Benefit: Adds length and definition to lashes with long-lasting flexible wear

Feel Good Beauty:

• Fragrance Free, Talc Free, Sulfate Free, Soy Free, and Mineral Oil Free
• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free

Based on real results:

• 100% of participants agree that their lashes were significantly lengthened.
• 100% of participants agree that their lashes were significantly thickened.
• 100% of participants agreed that this mascara stayed put all day with little to no flaking.
• 100% of participants with recorded responses agree that the thin, precise brush helped coat each lash evenly.
• 100% of participants agreed that removing this mascara was an easy, gentle process.
• 100% of participants with recorded responses agree this mascara lasted throughout a 16+hour day.

*Results based on a one-use & removal perception study with 31 participants. Individual results may vary.

Add some luxury to your manicure routine and indulge in ultimate self-care with Chelsea Blooms, our newest manicure candle, now in a fresh floral scent! Our 100% vegan Intensive Nail & Skin Treatment Candle is created from a natural skin-softening blend of soybean and coconut oils that perfectly melts into a soothing and conditioning massage treatment. Made with scents of refreshing Mandarin, Water Flowers, sweet Jasmine, Rose, Cinnamon, spicy Clove and a hint of Vanilla, it’s the perfect scent for feeling confident. Drizzle the precious oils on your hands and feet, massage deeply and instantly moisturize the skin. The indulgent butter LONDON scent helps create a sense of well-being. 100% cotton-wick provides a clean burn.

Scent: Chelsea Blooms (fresh floral scent)

Key Ingredient: Soybean oil and coconut oil (soothe and condition hands or feet)

Benefit: Skin-softening massage treatment that instantly moisturizes the skin and helps create a sense of well-being

Feel Good Beauty:

• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free
• Free of Gluten, Parabens, Mineral Oil, Petrolatum, Sodium Lauryl Sulfate, Phthalates, BHA and Triclosan

Celebrate 20 years of butter LONDON with a manicure treat that’s as relaxing as a cuppa tea and a delicious cake with Cakes and Cuppas. Adorn nails in a milk pink, a fuchsia finish, a cool nude, a stormy blue, a bubblegum pink and a perfectly rose gold hue that’s as bubbly as rosé. Our signature Patent Shine 10X good-for-your nails nail lacquer formula is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear.

Give ‘em some lip and indulge your pout with our luxurious Lippy Lip Treatment Duo! This lip-loving pair includes two of our fan-favorite products to help give your lips the ultimate TLC. The Buttercream Sugar Lip Scrub + Champagne Lip Balm duo includes our Lippy Lip Scrub Sugar Buttercream Treatment, which is made with 100% natural sugar and skin-conditioning ingredients to exfoliate dry lips while providing instant hydration, all in one easy-to-use stick. This indulgent self-care lip duo also includes our soft and creamy Lippy Lip Balm Pink Champagne Treatment, which is formulated with conditioning plant-based oils and butter ingredients, like Coconut Oil, Jojoba Seed Oil, Avocado Oil and Shea Butter, to indulge lips with much-needed moisture! Soft, creamy and intensely hydrating, this lip-dulgent lip balm helps provide lips with protection from harsh elements, daily dryness and loss of moisture. These two products work effortlessly together as they exfoliate and condition lips with buttery decadence!

Key Ingredients: Lippy Lip Scrub Sugar Buttercream Treatment: Jojoba Esters derived for Jojoba Oil (skin-softening), Coconut Shell powder (gentle exfoliant); Lippy Lip Balm Pink Champagne Treatment: Coconut Oil (hydrates and protects), Jojoba Seed Oil (moisturizing), Avocado Oil (replenishes, hydrates and moisturizes), Shea Butter (smooths and nourishes)

Benefit: Lippy Lip Scrub Sugar Buttercream Treatment: An easy to use 100% natural sugar-based lip scrub that exfoliates dry, dehydrated lips while leaving them hydrated. Convenient metalized lip tube, twist, twist cap closure; Lippy Lip Balm Pink Champagne Treatment: Intensive lip hydrator and overnight lip mask balm that is hydrating and moisturizing. Excellent for use as all-day lip hydration or as an overnight lip mask to nourish and pamper dry lips.

Colour: Lippy Lip Balm Pink Champagne Treatment: Pink tint

Coverage & Finish: Lippy Lip Scrub Sugar Buttercream Treatment: Transparent finish; Lippy Lip Balm Pink Champagne Treatment: Transparent finish

Feel Good Beauty:

• Paraben-Free, Gluten-Free & Always Cruelty-Free
• Formulated without parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan.

Give dry, brittle nails a much-needed break from polish, gel and acrylics and give your manicure the skin-loving, skincare benefits of this bestselling Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent nail colour and 10-Free nail treatment formula gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices. 

Enriched with skin-pampering ingredients and a unique technology-based encapsulated nail care complex of hydrolyzed vegetable proteins, Tea Tree Oil, Calcium, Arginine and Vitamin E that help keep nails strong and healthy looking, this 10-Free, multitasking butter LONDON nail preserver acts like a second-skin, delivering continuous, all-day nourishment to dry, brittle nails. Put your manicure and pedicure on the right-track for a healthier look. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry brittle nails and locks in moisture), Hydrolyzed Keratin (helps strengthen nails), Arginine (helps prevent nail breakage), Diamond Powder (brightens), Bamboo Extract (helps promote stronger nails and prevent breakage and peeling for healthier-looking nails) 

Highlighted Ingredient: Olive Oil (helps strengthen nails)

Benefit: Nourish, strengthen and rejuvenate the look of dry, brittle nails, lock-in moisture to prevent nail peeling & strengthen weak damaged nails while adding a playful pop of posh translucent colour

Colour: Bramley Apple (sheer teal)

Coverage & Finish: Sheer coverage with a sheer teal translucent finish

Feel Good Beauty:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas. 

Based on real results:

96% of participants agreed Nails appeared to look more rejuvenated.*

89% of participants agreed Nails appeared to be stronger.*

93% of participants agreed Nails appeared more moisturized.*

93% of participants agreed Nails appeared brighter looking.*

86% of participants agreed Nails appeared to have less breakage.*

96% of participants agreed Nails appeared to look smoother.*

89% of participants agreed Nails appeared to have enhanced growth due to less breakage.*

96% of participants said they saw an improvement in the look of his or her nails.*

96% of participants said their nails look and feel healthier after use.*

93% of participants said their nails felt protected.*

96% of participants would recommend this product to a friend.*

*Results based on a 10-day perception study with 30 participants. Individual results may vary.

Black is always in. Perfect for both a sophisticated English Rose and a leather-wearing lady boss, Union Jack Black is a true black nail hue that compliments every occasion. Featuring our Patent Shine 10X good-for-nail formula, this brilliant butter LONDON nail lacquer is proven to help promote brighter, stronger, and healthier-looking nails. The patented Shock Resistance Polymer Technology delivers a gel-like finish with undeniable shine, while the Radiant Curing help harden and dry polish with the ease of natural light. Achieve full-coverage colour in one simple swipe with the butter LONDON unique brush applicator—a dense, curved applicator that hugs nails for flawless colour with up to 10 days of wear!

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Union Jack Black: a true black creme

Coverage & Finish: Full coverage with 1 coat and gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas