Instantly blur the appearance of pores, while giving skin a rush of cooling hydration. This Vitamin E-infused LumiMatte primer perks up the look of the complexion, helps even out the appearance of skin tone and leaves a smooth, radiant-looking finish that lasts. Formulated to awaken your senses and extend the wear of your makeup, this silicone-free Cool Blue Blurring Primer features an instant cooling sensation that blurs the appearance of imperfections and creates a smooth, matte canvas for makeup application. Designed to pair with butter LONDON LumiMatte Blurring Skin Tint for an undetectable, luminous finish.

Key Ingredients: Vitamin E (helps protect skin from environmental stressors), Sodium Hyaluronate (a derivative of Hyaluronic Acid that helps deliver hydration deep into the skin), Trehalose (helps lock in moisture for lasting hydration)

Benefit: Creates a smooth canvas, helps extend the wear of makeup and helps smooth the appearance of skin, fine lines and wrinkles

Colour: Blue colour that goes on sheer

Coverage & Finish: Concealer: Luminous matte finish

Size: 0.5 FL OZ

Feel Good Beauty:

• Always Cruelty-Free
• Silicone-Free
• Vegan & Gluten-Free
• Parabens, Mineral Oil, Petrolatum, Sodium Lauryl Sulfate, Phthalates, BHA and Triclosan, Talc Free

Real Results*:

• 100% of participants agree this primer smooths evenly onto skin, provides a silky-smooth finish and preps the skin for better makeup application.

• 92% of participants agree this primer instantly reduces the appearance of fine lines and wrinkles and helps makeup last longer.

• 92% of participants agree the skin had an overall improvement in appearance after 2 weeks of use and agree this primer made the skin feel softer after 2 weeks of use.

• 91% of participants agree this primer instantly reduces the appearance of pores.

• 88% of participants agree this primer helps blur the look of imperfections and agree this primer made the skin look smoother and healthier after 2 weeks of use.

• 84% of participants agree the skin looked more hydrated and brighter after 2 weeks of use.

*Based on a two week perception study of 25 volunteers.

Define and shine in a sparkling navy eyeliner with the Glazen™ Lustrous Liner in Magnetic. With a soft metallic and long-wear finish, Glazen Lustrous Liner packs a precise, felt tip applicator that glides across the lash line with effortless precision. This weightless liquid liner is formulated with a Liquid Luster Complex that delivers an intense shine with eye-catching sparkle finish that helps make eyes pop. Add a twinkle to your eye looks with a dramatic wing or an ultra-fine line.

Key Ingredient: Liquid Luster Complex (adds an intense shine and radiant sparkle finish)

Benefit: This lightweight eyeliner adds a playful shimmer to any makeup look and features an ultra-fine felt tip applicator for an effortless, precise line

Colour: Magnetic: Sparkling navy

Coverage & Finish: Full coverage colour with a sparkling finish

Feel Good Beauty:

• Gluten-Free
• Always Cruelty-Free

Pucker up and Double Up your beauty routine with a fuller, more voluptuous looking pout with this creamy Plush Rush Tinted Lip Treatment. This berry lip balm coats lips in a sheer wash of colour with a cushiony feel that is positively indulgent. Formulated with Murumuru Seed Butter, Shea Butter and Castor Seed Oil, Plush Rush Lip Tint features a unique outer and inner layer that seamlessly work together to deliver a rush of conditioning lip hydration. Antioxidants and a plumping complex help promote smoother, fuller-looking lips as the inner core delivers a luxurious cooling effect that is oh-so pampering. Tint your lip with this deeply conditioning lip balm that drenches your pout in a stay-true colour.

Key Ingredient: Plumping Complex (helps promote firmer, fuller-looking lips), Murumuru Seed Butter (hydrates lips for intense moisture), Shea Butter (conditions and smoothes the look of lips), Castor Seed Oil (moisturizes and conditions the lips)

Benefit: Conditions, soothes and moisturizes while coating lips in a sheer pop of colour

Colour: Double Up: Berry

Coverage & Finish: Natural, sheer colour with a satin finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben-Free

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft beige butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of soft beige color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Sepia Tan: Soft beige

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Complete your look and beauty routine with butter LONDON LumiMatte Blurring Finishing & Setting Powder. Featuring a luminous, yet mattifying finish that blurs the look of imperfections, this vegan, multitasking translucent powder is formulated with clinically-proven hydrating and brightening ingredients that lock in moisture and help brighten for a more even-looking skin tone. The super fine pearl formula weightlessly glides over skin without settling into fine lines and wrinkles for an instantly illuminated and smoother-looking complexion.

Delivering light coverage with a barely-there, sheer tint for fair to deep skin tones, LumiMatte powder flawlessly finishes and sets makeup. The matching LumiMatte Finishing and Setting Powder Brush fits perfectly into the unique inner cap design to easily disperse powder onto the brush hairs and remove excess powder for an even, mess-free application that leaves a picture-perfect finish.

**Results based on a clinical study and evaluation on a key ingredient in the formula. Individual results may vary.

Award Winning: Hello Giggles 2020 Beauty Crush Award for Best Expert-Recommended Setting Powder

Key Ingredient: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration)

Proven Results: After 14 days of using the Skin Brightening Complex, women stated that their skin appeared more luminous and more uniform in colour.* After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots.*

Benefit: A weightless 2-in-1 setting and finishing translucent powder in subtly tinted shades that blurs the look of imperfections, glides over fine lines and wrinkles, moisturizes and brightens the appearance for long-lasting makeup application and a photo-finish complexion with a natural-looking finish

Colour: Medium/Tan 

Coverage & Finish: Sheer coverage with a luminous matte finish

Feel Good Beauty :

• Always Cruelty-Free
• Gluten-Free & Vegan
• Oil-Free

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This rich brown eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresh, youthful look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Maplewood: Rich Brown

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Complete your look and beauty routine with butter LONDON LumiMatte Blurring Finishing & Setting Powder. Featuring a luminous, yet mattifying finish that blurs the look of imperfections, this vegan, multitasking translucent powder is formulated with clinically-proven hydrating and brightening ingredients that lock in moisture and help brighten for a more even-looking skin tone. The super fine pearl formula weightlessly glides over skin without settling into fine lines and wrinkles for an instantly illuminated and smoother-looking complexion.

Delivering light coverage with a barely-there, sheer tint for fair to deep skin tones, LumiMatte powder flawlessly finishes and sets makeup. The matching LumiMatte Finishing and Setting Powder Brush fits perfectly into the unique inner cap design to easily disperse powder onto the brush hairs and remove excess powder for an even, mess-free application that leaves a picture-perfect finish.

**Results based on a clinical study and evaluation on a key ingredient in the formula. Individual results may vary.

Award Winning: Hello Giggles 2020 Beauty Crush Award for Best Expert-Recommended Setting Powder

Key Ingredient: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration)

Proven Results: After 14 days of using the Skin Brightening Complex, women stated that their skin appeared more luminous and more uniform in colour.* After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots.*

Benefit: A weightless 2-in-1 setting and finishing translucent powder in subtly tinted shades that blurs the look of imperfections, glides over fine lines and wrinkles, moisturizes and brightens the appearance for long-lasting makeup application and a photo-finish complexion with a natural-looking finish

Colour: Porcelain/Light

Coverage & Finish: Sheer coverage with a luminous matte finish

Feel Good Beauty :

• Always Cruelty-Free
• Gluten-Free & Vegan
• Oil-Free

Define and shine in a sparkling purple eyeliner with the Glazen™ Lustrous Liner in Ultraviolet. With a soft metallic and long-wear finish, Glazen Lustrous Liner packs a precise, felt tip applicator that glides across the lash line with effortless precision. This weightless liquid liner is formulated with a Liquid Luster Complex that delivers an intense shine with eye-catching sparkle finish that helps make eyes pop. Add a twinkle to your eye looks with a dramatic wing or an ultra-fine line.

Key Ingredient: Liquid Luster Complex (adds an intense shine and radiant sparkle finish)

Benefit: This lightweight eyeliner adds a playful shimmer to any makeup look and features an ultra-fine felt tip applicator for an effortless, precise line

Colour: Ultraviolet: Sparkling purple

Coverage & Finish: Full coverage colour with a sparkling finish

Feel Good Beauty:

• Vegan
• Gluten-Free
• Always Cruelty-Free

Contour your way to a defined pout with the ultimate 2-in-1 Plush Rush Lip Liner. This deep wine lip liner contains a velvety, water-resistant formula that glides on smoothly to add an extra pop of kissable lip definition. Featuring clean ingredients and Filling Spheres, this lightweight lip liner helps minimize the appearance of wrinkles for a fuller, smoother looking pout. The dual-sided applicator is designed with a saturated colour lip liner on the top and a soft blending brush at the end, for a precise application that easily blends into the lips—without bleeding or feathering!

Key Ingredients: Filling Spheres (helps smooth the look of wrinkles for an age-defying pout)

Benefit: Define, smooth and plump the look of lips with this high-pigment lip liner

Colour: Spiced Wine: deep wine

Coverage & Finish: High pigment coverage with a water resistant, matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten Free
• Vegan