Soho show mascara

This is my absolute favorite mascara. I initially bought it on a whim when Butter London was still in Ulta. I fell in love with it immediately. Perfect volumizing mascara, and the longer part of the wand fully separates your lashes and removes any clumping. It's the only mascara I ever repurchase.

Great mascara. I have reordered and keep extra on hand. Easy application. Does not clump

The Double Decker does everything I need it to for a mascara! I have thin light eyelashes. It thinkers and separates beautifully. Layers wonderful with no flaking!

As someone who used to wear fake lashes to work every single day, or who has done dramatic looks that needs a bold swipe of mascara to bring it together, I have my tried and true dramatic, bold mascaras. However, on the opposite side of the spectrum, I also love the “clean girl” no makeup makeup esthetic, and am always on the lookout for products that will help me achieve that esthetic. This mascara falls directly under that category. Being a tubing mascara, it gently enhances my natural lashes by adding a little oomph through length and color. My lashes look lifted but natural, dark but not dramatic. It’s my lashes but better. The brush is fantastic. It’s a silicone spiky brush that makes it so easy to coat each and every lash and boost it up. This is a beautiful mascara that has quickly made a home in my everyday routine! **This review was created through an educational promotional event hosted between the brand and beauty experts.**

This tends to flake easily and doesn't stay on well. I would rate this as average, it doesn't coat the lashes as it should.