Magically melt away dead or dry skin in the cuticle area in minutes. Melt Away Cuticle Exfoliator gently removes dry, overgrown cuticles eliminating the need to ‘clip’—no cutting required. Consistent use of the fast-acting, pain-free, and good-for-nails formula makes it easier to push cuticles back. This Cuticle Exfoliator goes on easily, just like your favourite butter LONDON nail lacquer, and is formulated with plant-based conditioning ingredients that help soften and gently exfoliate cuticles with each use. The results are clear… softer and healthier-looking cuticles for better-looking nails and a manicure that’s just as fierce as you! Put your clippers away and treat yourself to perfectly manicured cuticles every time.

Key Ingredients:

• Irish Moss (Carrageenan Extract) helps soften the cuticle
• Potassium Hydroxide gently exfoliates cuticle

Benefit: Gently remove dry, overgrown cuticles in minutes & reveal softer and healthier-looking cuticles over time—no clipping required!

Finish & Coverage: 

• Coverage: Clear / Non-coating (treatment step, not colour)
• Finish: Invisible, natural nail finish (no added shine or pigment)

Why It’s Different

• Waterless Manicure: No need to rinse—perfect for at-home or on-the-go use
• Targeted Exfoliation: Works like skincare for your nails, not a harsh remover
• Professional-Level Results: Tackles even stubborn, overgrown cuticles
• Works Your Way: Use as a quick prep or leave on longer for a deeper treatment

Feel Good Beauty:

• Always Cruelty-Free
• Vegan
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Prepare to be revved up by our award-winning, high-quality Horse Power Nail Rescue Basecoat. This powerful, good-for-nails butter LONDON basecoat is infused with Horsetail Extract, Biotin, along with fortifying Vitamin B and Calcium to help transform, restore and rescue damaged, weak nails. The Strengthening & Restoring Basecoat protects both healthy and brittle nails against future damage and prevent nail breakage.  

Key Ingredient:

• Horsetail Extract: Helps support stronger, healthier-looking nails and promotes the appearance of healthy nail growth.

Benefit: Helps support healthy-looking nail growth, reduce the look of damage, and protect weak, brittle nails from future breakage. Creates a protective base layer that helps prevent staining and keeps nails looking stronger over time.

Finish & Coverage: 

• Coverage: Sheer 
• Finish: Clear, glossy 

Why It's Different

• Protection from the First Coat: Helps defend against staining, splitting, peeling, and breakage before colour even goes on.
• Built for Nails That Need Extra Muscle: Helps reinforce weak, brittle nails while supporting a healthier-looking appearance.
• Strengthening Treatment + Basecoat: More than a manicure prep step, Horse Power helps support stronger-looking nails while creating the ideal foundation for colour.

Extend the life of your manicure and revamp any look with this ultra-glossy, high-performance butter LONDON top coat formulated with nail-pampering UV protection to lock in nail polish colour and prevent fading. Created with a 10-Free, good-for-you formula, our quick-drying, chip-resistant superstar top coat goes on smoothly and leaves your nails with a brilliant high shine, smudge-free, luxury nail finish. Wear Hardwear Shine UV Topcoat alone or over a colour—it’s a long-wearing manicure must-have for a polished, nail-salon look that’s easy to achieve from home!

Benefit: Help prevent nail polish chipping & smudging with added UV protection that helps prevent fading for radiant colour that lasts 

Colour: Clear

Coverage & Finish: Sheer coverage with a glossy finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Instantly brighten the look of yellowing nails with Mellow the Yellow. This opalescent Nail Brightening Treatment combines the power of Vitamin E and a blend of natural exfoliants, including Lemon Fruit Extract, to gently exfoliate dry, damaged nails. Mellow the Yellow not only conceals the yellow upon application, but also targets the root of the problem. Its skin-conditioning formula gently scrubs the surface of your nails to help improve the appearance of yellowing nails, leaving them brighter, smoother and looking renewed. The revolutionary pearly white nail colour and nail treatment formula gives the effect of a shimmery glazed donut manicure look while working hard to brighten the look of nails and helping to repair damage from harsh nail formulas and practices. 

Key Ingredient: Citrus Medica Limonum (Lemon) Fruit Extract: (brightening properties to conceal yellow), Vitamin E (provides antioxidant protection), Lemon Extract and Lime Tree Extract (help nourish, hydrate, protect and improve nail appearance), Red Algae (nail conditioning exfoliant), Tilia Platyphyllos Extract (helps strengthen nails) 

Benefit: Instantly brighten the look of yellowing nails and treat the root of the problem while adding a pearly pop of posh opalescent colour

Colour: Opalescent (pearly white)

Coverage & Finish: Sheer coverage with an opalescent finish

Feel Good Beauty:

• Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas.

Give dry, brittle nails a much-needed break from polish, gel and acrylics and give your manicure the skin-loving, skincare benefits of this tinted Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent nail colour and 10-FREE nail treatment formula gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices.  

Enriched with skin-pampering ingredients and a unique technology-based encapsulated nail care complex of hydrolyzed vegetable proteins, Acai, Tea Tree Oil, Arginine and Vitamin E that help keep nails strong and healthy looking, this 10-Free, multitasking butter LONDON tinted nail preserver acts like a second-skin, delivering continuous, all-day nourishment to dry, brittle nails. Put your manicure and pedicure on the right-track for a healthier look. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid tinted nail treatment formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry brittle nails and locks in moisture), Hydrolyzed Keratin (helps strengthen nails), Arginine (helps prevent nail breakage), Diamond Powder (brightens), Calcium (helps strengthen nails) & Bamboo Extract (helps promote stronger nails and prevent breakage and peeling for healthier-looking nails)

Benefit: Nourish, strengthen and rejuvenate the look of dry, brittle nails, lock-in moisture to prevent nail peeling & strengthen weak damaged nails while adding a playful pop of posh translucent colour

Colour: Strawberry Rhubarb (sheer pink)

Coverage & Finish: Sheer coverage with a pink translucent finish

Feel Good Beauty:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas.

Based on real results:

96% of participants agreed Nails appeared to look more rejuvenated.*

89% of participants agreed Nails appeared to be stronger.*

93% of participants agreed Nails appeared more moisturized.*

93% of participants agreed Nails appeared brighter looking.*

86% of participants agreed Nails appeared to have less breakage.*

96% of participants agreed Nails appeared to look smoother.*

89% of participants agreed Nails appeared to have enhanced growth due to less breakage.*

96% of participants said they saw an improvement in the look of his or her nails.*

96% of participants said their nails look and feel healthier after use.*

93% of participants said their nails felt protected.*

96% of participants would recommend this product to a friend.*

*Results based on a 10-day perception study with 30 participants. Individual results may vary.

Give dry, brittle nails a much-needed break from polish, gel and acrylics and give your manicure the skin-loving, skincare benefits of this tinted Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent nail colour and 10-FREE nail treatment formula gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices.  

Enriched with skin-pampering ingredients and a unique technology-based encapsulated nail care complex of hydrolyzed vegetable proteins, Acai, Tea Tree Oil, Arginine and Vitamin E that help keep nails strong and healthy looking, this 10-Free, multitasking butter LONDON tinted nail preserver acts like a second-skin, delivering continuous, all-day nourishment to dry, brittle nails. Put your manicure and pedicure on the right-track for a healthier look. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid tinted nail treatment formula helps to swiftly strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 15 days!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry brittle nails and locks in moisture), Hydrolyzed Keratin (helps strengthen nails), Arginine (helps prevent nail breakage), Diamond Powder (brightens), Acai Berry (antioxidant rich) & Bamboo Extract (helps promote stronger nails and prevent breakage and peeling for healthier-looking nails)

Highlighted Ingredient: Acai Berry (antioxidant rich)

Benefit: Nourish, strengthen and rejuvenate the look of dry, brittle nails, lock-in moisture to prevent nail peeling & strengthen weak damaged nails while adding a playful pop of posh translucent colour

Colour: Victoria Plum (sheer purple)

Coverage & Finish: Sheer coverage with a purple translucent finish

Feel Good Beauty:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas.

Based on real results:

96% of participants agreed Nails appeared to look more rejuvenated.*

89% of participants agreed Nails appeared to be stronger.*

93% of participants agreed Nails appeared more moisturized.*

93% of participants agreed Nails appeared brighter looking.*

86% of participants agreed Nails appeared to have less breakage.*

96% of participants agreed Nails appeared to look smoother.*

89% of participants agreed Nails appeared to have enhanced growth due to less breakage.*

96% of participants said they saw an improvement in the look of his or her nails.*

96% of participants said their nails look and feel healthier after use.*

93% of participants said their nails felt protected.*

96% of participants would recommend this product to a friend.*

*Results based on a 10-day perception study with 30 participants. Individual results may vary.

Start your mani and pedi off right with the fast-drying power of the butter LONDON Nail Foundation Priming Basecoat. Prep and prime nails with this top-quality base coat that acts as a protective layer to help fill in nail ridges, prevent nail stains and lock polish onto the nail for an even application. With a 10-Free, Feel Good Beauty formula that is powered by Horsetail Extract and Hydrolyzed Silk, this Priming Basecoat helps strengthen the look of nails while supporting healthy nail growth. Get one step closer to nails that appear stronger and smoother while extending the life of your manicure… because no one has time for chipped nails.

Key Ingredient: Horsetail Extract (helps strengthen the look of nails) and Hydrolyzed Silk (helps encourage healthy nail growth)

Benefit: Helps support stronger-looking nails, fills in ridges and lock polish into place to help prevent peeling or chipping

Colour & Finish: Sheer, nude coverage with a matte finish

Feel Good Beauty:

• Always Cruelty-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Having flaky, chapped, dry lips is truly the worst feeling. That’s why we formulated LIPPY Lip Balm. If you want smoother, softer-looking lips without having to compromise on ingredients, keep reading. Unlike other lip balms that often leave lips dryer and more parched with repeated application, this intensely hydrating, soft and creamy butter LONDON Pink Champagne Treatment is formulated with conditioning plant-based oils and butter ingredients, like Coconut Oil, Jojoba Seed Oil, Avocado Oil and Shea Butter, to indulge lips with much-needed moisture. Soft, creamy and intensely hydrating, this lip-loving lip balm helps provide lips with protection from harsh elements, daily dryness and loss of moisture. This intensive lip hydrator and overnight lip mask is lightly scented with our signature luxe Champagne scent for ultimate self-care indulgence. Give ‘em some lip and enjoy the uplifting experience.

Key Ingredients: Coconut Oil (hydrates and protects), Jojoba Seed Oil (moisturizing), Avocado Oil (replenishes, hydrates and moisturizes), Shea Butter (smooths and nourishes)

Benefit: Intensive lip hydrator and overnight lip mask balm that is hydrating and moisturizing. Excellent for use as all-day lip hydration or as an overnight lip mask to nourish and pamper dry lips.

Colour: Pink tint

Coverage & Finish: Transparent finish

Feel Good Beauty:

• Paraben-Free, Gluten-Free & Always Cruelty-Free
• Formulated without parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan.