Pure colour 21x nail lacquer

Pure Colour 21X is our high-performance nail lacquer that delivers vibrant, mega-watt shine in a breakthrough 21-Free formula. It's designed to be good for your nails while providing bold, chip-resistant color with our innovative curved brush for flawless application.

Our 21-Free formula eliminates 21 harmful chemicals including Animal derivatives, Toluene, Benzene, Xylene, Formaldehyde, Formaldehyde Resin, Phthalates, Cyclic Silicones, Camphor, Methyl Ethyl Ketone (MEK), Glycol Ethers, and many more. This makes it safer for your nails and overall health.

Each bottle contains 0.3 fl. oz / 9 mL of lacquer, providing over 100 applications per bottle.

Start with a clean slate by using our Nail Scrubbers™ 2-in-1 Wipes to remove any existing lacquer or glitter and prep the nail surface. Next, apply Melt Away Cuticle Exfoliator to gently dissolve and remove dry, overgrown cuticles in minutes. Follow with the Signature Glass Cuticle Pusher to carefully push back cuticles for a clean, even nail bed. Finish your prep by applying a butter LONDON basecoat before applying your Pure Colour 21X Nail Lacquer. Top it off with your choice of our signature topcoats.

Our innovative curved brush hugs the nail shape for foolproof, streak-free application every time. The brush mirrors your nails' natural curves, making it easier to achieve salon-quality results at home.

Our quick-dry technology sets polish to touch in under 60 seconds, making it perfect for busy schedules.

Pure Colour 21X contains: 

• Hibiscus Extract & Wakame Bioactive: Strengthen nails and help prevent breakage 
• Vitamin E: Delivers intense hydration and antioxidant protection 
• Hexanal: Helps strengthen keratin structure while repairing brittle, damaged nails 

Our formula is designed to strengthen and nourish your nails with every application—unlike traditional polishes that can dry out or weaken them. It’s powered by a 21-Free blend, eliminating harmful chemicals while delivering advanced nail care. 

Key ingredients include: 

• Hibiscus Extract (Hibiscus sabdariffa) and Wakame Bioactive (Undaria pinnatifida) to help strengthen and prevent breakage 
• Vitamin E (tocopherol) for deep hydration and healthy-looking nails 
• Patented Hexanal, a breakthrough ingredient that supports keratin structure and repairs brittle, damaged nails 

Yes! Our formula is completely vegan, cruelty-free, and always will be.

Pure Colour 21X launches an extensive range of shades from nudes and pinks to bold brights and dramatic darks, with new seasonal shades added regularly.

At $14 per bottle with over 100 applications, each manicure costs approximately 14 cents - delivering salon-quality results at an incredible value.

Both are high-performance formulas, but Pure Colour 21X is our most advanced formula yet, featuring a breakthrough 21-Free formulation that's even cleaner and safer. It includes beneficial ingredients like wakame bioactive, hibiscus extract, and vitamin E that actively strengthen and nourish nails while you wear it. Plus, it features our innovative curved brush for foolproof application.