Enjoy lush, plumped lips with our lightweight Plush Rush Satin Matte Lipstick. This creamy, long-wearing formula provides a soft, demi matte finish leaving lips looking smooth and nourished.

• Bold Matte Color and Creamy/Cushiony Feel
• Plumping Complex moisturizes lips and makes them firmer, smoother, and better defined
• Light champagne scent
• No Feathering or Bleeding
• 100% of women experienced an immediate increase in lip fullness
• 18% increase of lip moisture immediately and 16% increase over time
• Lipstick tube with magnetic cap, conveniently locking in color and great for tossing in your bag
• Gluten free and vegan

Contour your way to a defined pout with the ultimate 2-in-1 Plush Rush Lip Liner. This deep wine lip liner contains a velvety, water-resistant formula that glides on smoothly to add an extra pop of kissable lip definition. Featuring clean ingredients and Filling Spheres, this lightweight lip liner helps minimize the appearance of wrinkles for a fuller, smoother looking pout. The dual-sided applicator is designed with a saturated colour lip liner on the top and a soft blending brush at the end, for a precise application that easily blends into the lips—without bleeding or feathering!

Key Ingredients: Filling Spheres (helps smooth the look of wrinkles for an age-defying pout)

Benefit: Define, smooth and plump the look of lips with this high-pigment lip liner

Colour: Spiced Wine: deep wine

Coverage & Finish: High pigment coverage with a water resistant, matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten Free
• Vegan

Simplify your beauty routine and instantly give cheeks and lips a complexion-boosting, monochromatic pop of colour with this multipurpose butter LONDON Plush Rush Blush Stick! In a mistake-proof stick that does more for you, the lightweight, 2-in-1 buttery smooth formula seamlessly applies, blends and melts into skin for a soft-focus, natural-looking finish in 4 universally flattering shades. Packed with moisturizing Shea and Mango butters and enriched with Plumping Peptides, the skin-nourishing cheeks and lips makeup stick helps give the appearance of accentuated cheekbones and fuller-looking lips with a long-lasting, stay-true warm nude colour. Flawlessly touch up on the go—the portable beauty stick easily fits into your purse or makeup bag for travel. The luxe Champagne scent is a sweet added bonus.

Key Ingredient: Plumping Peptides (help give the appearance of accentuated cheekbones and plumper, fuller-looking lips), Shea & Mango butters (nourish and condition)

Benefit: Gives cheeks and lips a dreamy, natural-looking monochromatic look with a decadent Champagne scent

Colour: A Warm Nude

Coverage & Finish: Silky smooth buttercream texture with a light-diffusing, soft-focus finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben-Free

Show off stage worthy lashes and cue the drama with SOHO Show. Our Lengthening Tube Mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length and definition and long-lasting flexible wear. The short, tightly packed bristles get close to the root of even the shortest lashes for ultra-black, megawatt colour that pops! The luxe conditioning formula is infused with Biotin, Shea Butter and Panthenol to promote healthy lash growth and help restore shine. Removes easily with warm water. Smudge and smear proof. No makeup remover needed!

Key Ingredients:

Shea Butter (conditions and soothes lashes), Castor Seed Oil (helps improve the appearance of eyelashes), Panthenol ( helps strengthen and restore shine), Biotin (promotes healthy lash growth and helps prevent lash fallout), Sodium Hyaluronate (conditions lashes)

Benefit: Adds length and definition to lashes with long-lasting flexible wear

Feel Good Beauty:

• Fragrance Free, Talc Free, Sulfate Free, Soy Free, and Mineral Oil Free
• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free

Based on real results:

• 100% of participants agree that their lashes were significantly lengthened.
• 100% of participants agree that their lashes were significantly thickened.
• 100% of participants agreed that this mascara stayed put all day with little to no flaking.
• 100% of participants with recorded responses agree that the thin, precise brush helped coat each lash evenly.
• 100% of participants agreed that removing this mascara was an easy, gentle process.
• 100% of participants with recorded responses agree this mascara lasted throughout a 16+hour day.

*Results based on a one-use & removal perception study with 31 participants. Individual results may vary.

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This rich brown eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresh, youthful look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Maplewood: Rich Brown

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Simplify your beauty routine and instantly give cheeks and lips a complexion-boosting, monochromatic pop of colour with this multipurpose butter LONDON Plush Rush Blush Stick! In a mistake-proof stick that does more for you, the lightweight, 2-in-1 buttery smooth formula seamlessly applies, blends and melts into skin for a soft-focus, natural-looking finish in 4 universally flattering shades. Packed with moisturizing Shea and Mango butters and enriched with Plumping Peptides, the skin-nourishing cheeks and lips makeup stick helps give the appearance of accentuated cheekbones and fuller-looking lips with a long-lasting, stay-true warm nude colour. Flawlessly touch up on the go—the portable beauty stick easily fits into your purse or makeup bag for travel. The luxe Champagne scent is a sweet added bonus.

Key Ingredient: Plumping Peptides (help give the appearance of accentuated cheekbones and plumper, fuller-looking lips), Shea & Mango butters (nourish and condition)

Benefit: Gives cheeks and lips a dreamy, natural-looking monochromatic look with a decadent Champagne scent

Colour: A Light Pink

Coverage & Finish: Silky smooth buttercream texture with a light-diffusing, soft-focus finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben-Free

Pucker up to a fuller, more voluptuous looking pout with the creamy Plush Rush Tinted Lip Treatment in Double Play. This cool mauve lip balm coats lips in a sheer wash of colour with a cushiony feel that is positively indulgent. Formulated with Murumuru Seed Butter, Shea Butter and Castor Seed Oil, Plush Rush Lip Tint features a unique outer and inner layer that seamlessly work together to deliver a rush of conditioning lip hydration. Antioxidants and a plumping complex help promote smoother, fuller-looking lips as the inner core delivers a luxurious cooling effect that is oh-so pampering. Tint your lip with this deeply conditioning lip balm that drenches your pout in a stay-true colour.

Key Ingredient: Plumping Complex (helps promote firmer, fuller-looking lips), Murumuru Seed Butter (hydrates lips for intense moisture), Shea Butter (conditions and smoothes the look of lips), Castor Seed Oil (moisturizes and conditions the lips)

Benefit: Conditions, soothes and moisturizes while coating lips in a sheer pop of colour

Colour: Double Play: Cool mauve

Coverage & Finish: Natural, sheer colour with a satin finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben-Free

Experience a rush of lip decadence with our ultra-shiny, pout-perfecting lip gloss. Delivering a plush cushion feel, our luxurious gloss delivers smoother, fuller and more voluptuous lips leaving a lasting tingling sensation.

• Brilliant Shine and Cushiony Feel
• Plumping Complex improves lip texture with a visible impact on lip shape. Also provides an anti-aging/anti-sagging effect.
• 100% of women saw an immediate increase in lip fullness.
• 96% of women had smoother lips.