Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft beige butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of soft beige color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Sepia Tan: Soft beige

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Complete your look and beauty routine with butter LONDON LumiMatte Blurring Finishing & Setting Powder. Featuring a luminous, yet mattifying finish that blurs the look of imperfections, this vegan, multitasking translucent powder is formulated with clinically-proven hydrating and brightening ingredients that lock in moisture and help brighten for a more even-looking skin tone. The super fine pearl formula weightlessly glides over skin without settling into fine lines and wrinkles for an instantly illuminated and smoother-looking complexion.

Delivering light coverage with a barely-there, sheer tint for fair to deep skin tones, LumiMatte powder flawlessly finishes and sets makeup. The matching LumiMatte Finishing and Setting Powder Brush fits perfectly into the unique inner cap design to easily disperse powder onto the brush hairs and remove excess powder for an even, mess-free application that leaves a picture-perfect finish.

**Results based on a clinical study and evaluation on a key ingredient in the formula. Individual results may vary.

Award Winning: Hello Giggles 2020 Beauty Crush Award for Best Expert-Recommended Setting Powder

Key Ingredient: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration)

Proven Results: After 14 days of using the Skin Brightening Complex, women stated that their skin appeared more luminous and more uniform in colour.* After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots.*

Benefit: A weightless 2-in-1 setting and finishing translucent powder in subtly tinted shades that blurs the look of imperfections, glides over fine lines and wrinkles, moisturizes and brightens the appearance for long-lasting makeup application and a photo-finish complexion with a natural-looking finish

Colour: Medium/Tan 

Coverage & Finish: Sheer coverage with a luminous matte finish

Feel Good Beauty :

• Always Cruelty-Free
• Gluten-Free & Vegan
• Oil-Free

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This rich brown eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresh, youthful look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Maplewood: Rich Brown

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Complete your look and beauty routine with butter LONDON LumiMatte Blurring Finishing & Setting Powder. Featuring a luminous, yet mattifying finish that blurs the look of imperfections, this vegan, multitasking translucent powder is formulated with clinically-proven hydrating and brightening ingredients that lock in moisture and help brighten for a more even-looking skin tone. The super fine pearl formula weightlessly glides over skin without settling into fine lines and wrinkles for an instantly illuminated and smoother-looking complexion.

Delivering light coverage with a barely-there, sheer tint for fair to deep skin tones, LumiMatte powder flawlessly finishes and sets makeup. The matching LumiMatte Finishing and Setting Powder Brush fits perfectly into the unique inner cap design to easily disperse powder onto the brush hairs and remove excess powder for an even, mess-free application that leaves a picture-perfect finish.

**Results based on a clinical study and evaluation on a key ingredient in the formula. Individual results may vary.

Award Winning: Hello Giggles 2020 Beauty Crush Award for Best Expert-Recommended Setting Powder

Key Ingredient: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration)

Proven Results: After 14 days of using the Skin Brightening Complex, women stated that their skin appeared more luminous and more uniform in colour.* After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots.*

Benefit: A weightless 2-in-1 setting and finishing translucent powder in subtly tinted shades that blurs the look of imperfections, glides over fine lines and wrinkles, moisturizes and brightens the appearance for long-lasting makeup application and a photo-finish complexion with a natural-looking finish

Colour: Porcelain/Light

Coverage & Finish: Sheer coverage with a luminous matte finish

Feel Good Beauty :

• Always Cruelty-Free
• Gluten-Free & Vegan
• Oil-Free

Define and shine in a sparkling purple eyeliner with the Glazen™ Lustrous Liner in Ultraviolet. With a soft metallic and long-wear finish, Glazen Lustrous Liner packs a precise, felt tip applicator that glides across the lash line with effortless precision. This weightless liquid liner is formulated with a Liquid Luster Complex that delivers an intense shine with eye-catching sparkle finish that helps make eyes pop. Add a twinkle to your eye looks with a dramatic wing or an ultra-fine line.

Key Ingredient: Liquid Luster Complex (adds an intense shine and radiant sparkle finish)

Benefit: This lightweight eyeliner adds a playful shimmer to any makeup look and features an ultra-fine felt tip applicator for an effortless, precise line

Colour: Ultraviolet: Sparkling purple

Coverage & Finish: Full coverage colour with a sparkling finish

Feel Good Beauty:

• Vegan
• Gluten-Free
• Always Cruelty-Free

Simplify your beauty routine and instantly give cheeks and lips a complexion-boosting, monochromatic pop of colour with this multipurpose butter LONDON Plush Rush Blush Stick! In a mistake-proof stick that does more for you, the lightweight, 2-in-1 buttery smooth formula seamlessly applies, blends and melts into skin for a soft-focus, natural-looking finish in 4 universally flattering shades. Packed with moisturizing Shea and Mango butters and enriched with Plumping Peptides, the skin-nourishing cheeks and lips makeup stick helps give the appearance of accentuated cheekbones and fuller-looking lips with a long-lasting, stay-true warm nude colour. Flawlessly touch up on the go—the portable beauty stick easily fits into your purse or makeup bag for travel. The luxe Champagne scent is a sweet added bonus.

Key Ingredient: Plumping Peptides (help give the appearance of accentuated cheekbones and plumper, fuller-looking lips), Shea & Mango butters (nourish and condition)

Benefit: Gives cheeks and lips a dreamy, natural-looking monochromatic look with a decadent Champagne scent

Colour: A Warm Nude

Coverage & Finish: Silky smooth buttercream texture with a light-diffusing, soft-focus finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben-Free

Create a starry-eyed look with the velvety rich neutrals in the butter LONDON Glazen™ Smooth Silk Shadow Palette. Inspired by the best-selling Glazen Eye Gloss, this luminous eyeshadow palette blends buttery smooth and sophisticated shimmer with 7 wearable eyeshadow shades in a versatile array of neutral pressed powder hues. Formulated with an Encapsulated Pearl Suspension, this buildable and easy to blend eyeshadow coats the eyelid in a dazzling shimmer that appears to float on skin and glistens in the light. Craft a beautiful, show-stopping eye look or sweep on and go for an everyday soft shimmer that will light up your eyes!

Benefit: Velvety sheer to bold eyeshadow hues that create captivating eye looks with a silky texture and an ultra-buildable Feel Good Beauty formula that lasts!

Colour: Stargaze (sparkling cream), Moonbeam (sparkling taupe), Copper (sparking soft brown), Splendor (sparkling gray) , Smoky Quartz (sparkling soft black), Rose Gold (sparkling dusty pink), Satin Bronze (sparkling chocolate)

Coverage & Finish: One swipe sheer-to-medium coverage with an alluring shimmer finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben- Free

Contour your way to a defined pout with the ultimate 2-in-1 Plush Rush Lip Liner. This deep wine lip liner contains a velvety, water-resistant formula that glides on smoothly to add an extra pop of kissable lip definition. Featuring clean ingredients and Filling Spheres, this lightweight lip liner helps minimize the appearance of wrinkles for a fuller, smoother looking pout. The dual-sided applicator is designed with a saturated colour lip liner on the top and a soft blending brush at the end, for a precise application that easily blends into the lips—without bleeding or feathering!

Key Ingredients: Filling Spheres (helps smooth the look of wrinkles for an age-defying pout)

Benefit: Define, smooth and plump the look of lips with this high-pigment lip liner

Colour: Spiced Wine: deep wine

Coverage & Finish: High pigment coverage with a water resistant, matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten Free
• Vegan