Full colour coverage with a velvety matte finish

• Full coverage
• Triple Butter Complex moisturizes
• Non-drying formula
• Maximum comfort

Colour: Mush (Dusty Coral)

The next generation of liquid lipstick. With a zero weight feel, Soft Matte Longwear Lip Cream is brilliant matte colour that feels like your lips – you’ll almost forget you’re wearing it. This luxuriously rich and ultra-creamy lipstick formula sets for a matte finish with long-lasting wear.

The unique flat applicator hugs your lips for a saturated, precise application of plush colour with just one swipe.

Take your lips from zero to 100 with a beautifully champagne scented swipe of a pout perfecting lip cream.

Key Ingredient: Enriched with a moisturizing and soothing blend of Jojoba, Papaya and Coconut Oil to keep lips comfortable and soft to prevent lips from feeling dry or tight.

Benefit: 

• Zero weight, longwearing creamy formula
• Highly pigmented, one coat coverage
• Unique flat applicator for precise application
• Jojoba Oil: Helps soothe lips and protects against environmental stressors
• Papaya Oil: Natural antioxidant that revitalizes your skin
• Coconut Oil: Intense moisture for a comfortable wear – won’t dry out lips
• Signature champagne scent

Colour:  

Bossy Boots: a bright cherry red

Coverage & Finish: Highly pigmented, Matte Finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free
• Gluten-Free

Instantly perfect the skin’s appearance and look like the best version of you with LumiMatte Blurring Skin Tint. Not a foundation, but rather a skin perfector, this butter LONDON skin tint features a blend of skin-loving ingredients that deliver all-day hydration and enhance the skin’s appearance with one velvety smooth swoop that’s universally flattering. The blend of clinically-proven ingredients lock in moisture and help brighten the appearance of uneven skin tone over time, while super fine pearls provide the look of instant illumination.

Delivering light to medium coverage with a barely-there, sheer tint for fair to deep skin with cool or neutral undertones, LumiMatte Blurring Skin Tint flawlessly blurs the appearance of imperfections, lines and pores. The whipped formula glides on effortlessly for a luminous matte finish that exudes that coveted, all-natural, no makeup, makeup look that every girl (or guy) craves.

**Results based on a clinical study and evaluation on a key ingredient in the formula. Individual results may vary.

Key Ingredient: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless looking skin and acts as a skin-conditioning agent to provide long-lasting hydration)

Proven Results: After 14 days of using the Skin Brightening Complex, women stated that their skin appeared more luminous and more uniform in colour.* After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots.*

Benefit: Light-as-air, whipped formula effortlessly glides on and blurs the appearance of imperfections, uneven skin tone, lines and pores with flawless, light-to-medium coverage

Colour: Universally flattering colour in 4 natural, flexible shades (fair to deep skin with cool or neutral undertones)

Coverage & Finish: Light-to-medium coverage with a luminous matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free & Vegan
• Oil-Free
• Fragrance-Free

Instantly smooth the appearance of fine lines and blur the appearance of dark circles and redness with this illuminating 2-in-1 concealer and under-eye brightening duo. Part of our luxe, skin-blurring LumiMatte collection, this all-in-one concealer/brightener features a weightless, skincare-infused formula in four natural-looking light to deep shades designed to create a second-skin look. On one end, a concealer that helps diminish the appearance of imperfections and fine lines with light-to-medium coverage, and on the other, a lightweight, undereye brightener to illuminate the skin for a natural, luminous-looking glow to help mask the appearance of dark circles and redness. Convenient, dual-sided doe foot applicators make for easy on-the-go touch ups. Designed to pair with butter LONDON LumiMatte Blurring Skin Tint for an undetectable, luminous finish.

Key Ingredient: Concealer: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration), Aloe (gently soothes the skin), Caffeine (helps reduce the appearance of wrinkles and brightens overall skin tone), Vitamin E (hydrates the skin); Undereye Brightener: Palmitoyl Tetrapeptide-10 (helps improve the appearance of skin tone for a more uniform, radiant-looking complexion),  Aloe (gently soothes the skin), Caffeine (helps reduce the appearance of wrinkles and brightens overall skin tone)

Benefit: Concealer: Blurs and smooths the appearance of fine lines and imperfections, provides light to medium coverage, doe foot applicator for precise application; Undereye Brightener: Shimmering, lightweight formula, blurs the appearance of dark circles and redness, convenient doe foot applicator

Shade: Light: fair to light skin with cool or neutral undertones

Colour: Universally flattering colour in four natural, flexible shades (fair to deep skin with cool, neutral, honey or golden undertones)

Coverage & Finish: Concealer: Light-to-medium coverage with a luminous matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free, Mineral Oil-Free & Petrolatum-Free

Contour your way to a defined pout with the ultimate 2-in-1 Plush Rush Lip Liner. This rich red lip liner contains a velvety, water-resistant formula that glides on smoothly to add an extra pop of kissable lip definition. Featuring clean ingredients and Filling Spheres, this lightweight lip liner helps minimize the appearance of wrinkles for a fuller, smoother looking pout. The dual-sided applicator is designed with a saturated colour lip liner on the top and a soft blending brush at the end, for a precise application that easily blends into the lips—without bleeding or feathering!

Key Ingredients: Filling Spheres (helps smooth the look of wrinkles for an age-defying pout)

Benefit: Define, smooth and plump the look of lips with this high-pigment lip liner

Colour: Red Hot: rich red

Coverage & Finish: High pigment coverage with a water resistant, matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten Free
• Vegan

Complete your look and beauty routine with butter LONDON LumiMatte Blurring Finishing & Setting Powder. Featuring a luminous, yet mattifying finish that blurs the look of imperfections, this vegan, multitasking translucent powder is formulated with clinically-proven hydrating and brightening ingredients that lock in moisture and help brighten for a more even-looking skin tone. The super fine pearl formula weightlessly glides over skin without settling into fine lines and wrinkles for an instantly illuminated and smoother-looking complexion.

Delivering light coverage with a barely-there, sheer tint for tan to deep skin tones, LumiMatte Tan / Deep powder flawlessly finishes and sets makeup. Touch-ups on-the-go are easy! The matching LumiMatte Finishing and Setting Powder Brush fits perfectly into the unique inner cap design to easily disperse powder onto the brush hairs and remove excess powder for an even, mess-free application that leaves a picture-perfect finish.

**Results based on a clinical study and evaluation on a key ingredient in the formula. Individual results may vary.

Award Winning: Hello Giggles 2020 Beauty Crush Award for Best Expert-Recommended Setting Powder

Key Ingredient: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration)

Proven Results: After 14 days of using the Skin Brightening Complex, women stated that their skin appeared more luminous and more uniform in colour.* After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots.*

Benefit: A weightless 2-in-1 setting and finishing translucent powder in subtly tinted shades that blurs the look of imperfections, glides over fine lines and wrinkles, moisturizes and brightens the appearance for long-lasting makeup application and a photo-finish complexion with a natural-looking finish

Colour: Tan/Deep (tan to deep skin tones)

Coverage & Finish: Sheer coverage with a luminous matte finish

Feel Good Beauty

• Always Cruelty-Free
• Gluten-Free & Vegan