Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft vanilla butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance eyeshadow pigments that transform into a light powder for a crease-free natural wash of soft vanilla eyeshadow color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Buttercream: Soft vanilla

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This rich brown eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresh, youthful look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Maplewood: Rich Brown

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft beige butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of soft beige color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Sepia Tan: Soft beige

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Instantly blur the appearance of pores, while giving skin a rush of cooling hydration. This Vitamin E-infused LumiMatte primer perks up the look of the complexion, helps even out the appearance of skin tone and leaves a smooth, radiant-looking finish that lasts. Formulated to awaken your senses and extend the wear of your makeup, this silicone-free Cool Blue Blurring Primer features an instant cooling sensation that blurs the appearance of imperfections and creates a smooth, matte canvas for makeup application. Designed to pair with butter LONDON LumiMatte Blurring Skin Tint for an undetectable, luminous finish.

Key Ingredients: Vitamin E (helps protect skin from environmental stressors), Sodium Hyaluronate (a derivative of Hyaluronic Acid that helps deliver hydration deep into the skin), Trehalose (helps lock in moisture for lasting hydration)

Benefit: Creates a smooth canvas, helps extend the wear of makeup and helps smooth the appearance of skin, fine lines and wrinkles

Colour: Blue colour that goes on sheer

Coverage & Finish: Concealer: Luminous matte finish

Size: 0.5 FL OZ

Feel Good Beauty:

• Always Cruelty-Free
• Silicone-Free
• Vegan & Gluten-Free
• Parabens, Mineral Oil, Petrolatum, Sodium Lauryl Sulfate, Phthalates, BHA and Triclosan, Talc Free

Real Results*:

• 100% of participants agree this primer smooths evenly onto skin, provides a silky-smooth finish and preps the skin for better makeup application.

• 92% of participants agree this primer instantly reduces the appearance of fine lines and wrinkles and helps makeup last longer.

• 92% of participants agree the skin had an overall improvement in appearance after 2 weeks of use and agree this primer made the skin feel softer after 2 weeks of use.

• 91% of participants agree this primer instantly reduces the appearance of pores.

• 88% of participants agree this primer helps blur the look of imperfections and agree this primer made the skin look smoother and healthier after 2 weeks of use.

• 84% of participants agree the skin looked more hydrated and brighter after 2 weeks of use.

*Based on a two week perception study of 25 volunteers.

Instantly perfect the skin’s appearance and look like the best version of you with LumiMatte Blurring Skin Tint. Not a foundation, but rather a skin perfector, this butter LONDON skin tint features a blend of skin-loving ingredients that deliver all-day hydration and enhance the skin’s appearance with one velvety smooth swoop that’s universally flattering. The blend of clinically-proven ingredients lock in moisture and help brighten the appearance of uneven skin tone over time, while super fine pearls provide the look of instant illumination.

Delivering light to medium coverage with a barely-there, sheer tint for fair to deep skin with cool or neutral undertones, LumiMatte Blurring Skin Tint flawlessly blurs the appearance of imperfections, lines and pores. The whipped formula glides on effortlessly for a luminous matte finish that exudes that coveted, all-natural, no makeup, makeup look that every girl (or guy) craves.

**Results based on a clinical study and evaluation on a key ingredient in the formula. Individual results may vary.

Key Ingredient: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless looking skin and acts as a skin-conditioning agent to provide long-lasting hydration)

Proven Results: After 14 days of using the Skin Brightening Complex, women stated that their skin appeared more luminous and more uniform in colour.* After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots.*

Benefit: Light-as-air, whipped formula effortlessly glides on and blurs the appearance of imperfections, uneven skin tone, lines and pores with flawless, light-to-medium coverage

Colour: Universally flattering colour in 4 natural, flexible shades (fair to deep skin with cool or neutral undertones)

Coverage & Finish: Light-to-medium coverage with a luminous matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free & Vegan
• Oil-Free
• Fragrance-Free

Instantly smooth the appearance of fine lines and blur the appearance of dark circles and redness with this illuminating 2-in-1 concealer and under-eye brightening duo. Part of our luxe, skin-blurring LumiMatte collection, this all-in-one concealer/brightener features a weightless, skincare-infused formula in four natural-looking light to deep shades designed to create a second-skin look. On one end, a concealer that helps diminish the appearance of imperfections and fine lines with light-to-medium coverage, and on the other, a lightweight, undereye brightener to illuminate the skin for a natural, luminous-looking glow to help mask the appearance of dark circles and redness. Convenient, dual-sided doe foot applicators make for easy on-the-go touch ups. Designed to pair with butter LONDON LumiMatte Blurring Skin Tint for an undetectable, luminous finish.

Key Ingredient: Concealer: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration), Aloe (gently soothes the skin), Caffeine (helps reduce the appearance of wrinkles and brightens overall skin tone), Vitamin E (hydrates the skin); Undereye Brightener: Palmitoyl Tetrapeptide-10 (helps improve the appearance of skin tone for a more uniform, radiant-looking complexion),  Aloe (gently soothes the skin), Caffeine (helps reduce the appearance of wrinkles and brightens overall skin tone)

Benefit: Concealer: Blurs and smooths the appearance of fine lines and imperfections, provides light to medium coverage, doe foot applicator for precise application; Undereye Brightener: Shimmering, lightweight formula, blurs the appearance of dark circles and redness, convenient doe foot applicator

Shade: Light: fair to light skin with cool or neutral undertones

Colour: Universally flattering colour in four natural, flexible shades (fair to deep skin with cool, neutral, honey or golden undertones)

Coverage & Finish: Concealer: Light-to-medium coverage with a luminous matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free, Mineral Oil-Free & Petrolatum-Free

Instantly smooth the appearance of fine lines and blur the appearance of dark circles and redness with this illuminating 2-in-1 concealer and under-eye brightening duo. Part of our luxe, skin-blurring LumiMatte collection, this all-in-one concealer/brightener features a weightless, skincare-infused formula in four natural-looking light to deep shades designed to create a second-skin look. On one end, a concealer that helps diminish the appearance of imperfections and fine lines with light-to-medium coverage, and on the other, a lightweight, undereye brightener to illuminate the skin for a natural, luminous-looking glow to help mask the appearance of dark circles and redness. Convenient, dual-sided doe foot applicators make for easy on-the-go touch ups. Designed to pair with butter LONDON LumiMatte Blurring Skin Tint for an undetectable, luminous finish.

Key Ingredient: Concealer: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration), Aloe (gently soothes the skin), Caffeine (helps reduce the appearance of wrinkles and brightens overall skin tone), Vitamin E (hydrates the skin); Undereye Brightener: Palmitoyl Tetrapeptide-10 (helps improve the appearance of skin tone for a more uniform, radiant-looking complexion),  Aloe (gently soothes the skin), Caffeine (helps reduce the appearance of wrinkles and brightens overall skin tone)

Benefit: Concealer: Blurs and smooths the appearance of fine lines and imperfections, provides light to medium coverage, doe foot applicator for precise application; Undereye Brightener: Shimmering, lightweight formula, blurs the appearance of dark circles and redness, convenient doe foot applicator

Shade: Light: fair to light skin with cool or neutral undertones

Colour: Universally flattering colour in four natural, flexible shades (fair to deep skin with cool, neutral, honey or golden undertones)

Coverage & Finish: Concealer: Light-to-medium coverage with a luminous matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free, Mineral Oil-Free & Petrolatum-Free

Instantly smooth the appearance of fine lines and blur the appearance of dark circles and redness with this illuminating 2-in-1 concealer and under-eye brightening duo. Part of our luxe, skin-blurring LumiMatte collection, this all-in-one concealer/brightener features a weightless, skincare-infused formula in four natural-looking light to deep shades designed to create a second-skin look. On one end, a concealer that helps diminish the appearance of imperfections and fine lines with light-to-medium coverage, and on the other, a lightweight, undereye brightener to illuminate the skin for a natural, luminous-looking glow to help mask the appearance of dark circles and redness. Convenient, dual-sided doe foot applicators make for easy on-the-go touch ups. Designed to pair with butter LONDON LumiMatte Blurring Skin Tint for an undetectable, luminous finish.

Key Ingredient: Concealer: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration), Aloe (gently soothes the skin), Caffeine (helps reduce the appearance of wrinkles and brightens overall skin tone), Vitamin E (hydrates the skin); Undereye Brightener: Palmitoyl Tetrapeptide-10 (helps improve the appearance of skin tone for a more uniform, radiant-looking complexion),  Aloe (gently soothes the skin), Caffeine (helps reduce the appearance of wrinkles and brightens overall skin tone)

Benefit: Concealer: Blurs and smooths the appearance of fine lines and imperfections, provides light to medium coverage, doe foot applicator for precise application; Undereye Brightener: Shimmering, lightweight formula, blurs the appearance of dark circles and redness, convenient doe foot applicator

Shade: Light: fair to light skin with cool or neutral undertones

Colour: Universally flattering colour in four natural, flexible shades (fair to deep skin with cool, neutral, honey or golden undertones)

Coverage & Finish: Concealer: Light-to-medium coverage with a luminous matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free, Mineral Oil-Free & Petrolatum-Free

Complete your look and beauty routine with butter LONDON LumiMatte Blurring Finishing & Setting Powder. Featuring a luminous, yet mattifying finish that blurs the look of imperfections, this vegan, multitasking translucent powder is formulated with clinically-proven hydrating and brightening ingredients that lock in moisture and help brighten for a more even-looking skin tone. The super fine pearl formula weightlessly glides over skin without settling into fine lines and wrinkles for an instantly illuminated and smoother-looking complexion.

Delivering light coverage with a barely-there, sheer tint for fair to deep skin tones, LumiMatte powder flawlessly finishes and sets makeup. The matching LumiMatte Finishing and Setting Powder Brush fits perfectly into the unique inner cap design to easily disperse powder onto the brush hairs and remove excess powder for an even, mess-free application that leaves a picture-perfect finish.

**Results based on a clinical study and evaluation on a key ingredient in the formula. Individual results may vary.

Award Winning: Hello Giggles 2020 Beauty Crush Award for Best Expert-Recommended Setting Powder

Key Ingredient: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration)

Proven Results: After 14 days of using the Skin Brightening Complex, women stated that their skin appeared more luminous and more uniform in colour.* After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots.*

Benefit: A weightless 2-in-1 setting and finishing translucent powder in subtly tinted shades that blurs the look of imperfections, glides over fine lines and wrinkles, moisturizes and brightens the appearance for long-lasting makeup application and a photo-finish complexion with a natural-looking finish

Colour: Porcelain/Light

Coverage & Finish: Sheer coverage with a luminous matte finish

Feel Good Beauty :

• Always Cruelty-Free
• Gluten-Free & Vegan
• Oil-Free