Meet Nail Blush Restorative Treatment—your new go-to for naturally polished nails with built-in care. This first-of-its-kind colour + care hybrid is powered by a proprietary restorative treatment technology designed to help strengthen and support your natural nail while delivering a soft, healthy-looking flush of colour. Created as a treatment you’ll actually want to wear, Nail Blush glides on effortlessly for a sheer hint of colour or builds with additional coats for a more polished finish, allowing you to customize your look while still prioritizing nail health. The breathable, forgiving formula makes application simple—even for those new to at-home nail care—while delivering the restorative benefits of targeted treatment technology. Powered by effective actives like Hibiscus Extract, patented Hexanal, and Buckwheat Seed Extract, Nail Blush helps support stronger, healthier-looking nails over time and is especially ideal for nails recovering from gels, acrylics, or frequent polish wear. Rather than simply covering nails, Nail Blush works to improve their overall condition while enhancing their natural appearance, creating a naturally perfected look that never feels heavy or overdone and makes it easy to maintain healthy-looking, polished nails every day. Care, colour, and restorative technology—thoughtfully combined into one modern nail essential.

Ingredients:

• Hibiscus Extract (Hibiscus sabdariffa) and Buckwheat Seed Extract (Polygonum fagopyrum) help strengthen nails and support recovery from damage and breakage
• Vitamin E (Tocopherol) delivers lightweight hydration to help condition nails and improve overall appearance
• Patented Hexanal helps reinforce keratin structure while supporting the repair of brittle, weakened nails
• A blend of conditioning and plant-derived ingredients helps improve the look and feel of overworked nails

Benefits:

• Strengthens and supports natural nails over time with continued use
• Sheer, buildable colour delivers a customizable, naturally polished look
• Helps improve the appearance of weak, brittle, or overworked nails
• Infused with targeted actives to support nail health while you wear it
• Easy-to-apply formula glides on smoothly for streak-free, effortless results
• Creates a healthy-looking, radiant finish without complicated routines

Finish & Coverage:

• Coverage: Sheer, buildable coverage that layers from a subtle flush to a more polished look.
• Finish: Soft, radiant satin finish that enhances the natural look of nails.

Magically melt away dead or dry skin in the cuticle area in minutes. Melt Away Cuticle Exfoliator gently removes dry, overgrown cuticles eliminating the need to ‘clip’—no cutting required. Consistent use of the fast-acting, pain-free, and good-for-nails formula makes it easier to push cuticles back. This Cuticle Exfoliator goes on easily, just like your favourite butter LONDON nail lacquer, and is formulated with plant-based conditioning ingredients that help soften and gently exfoliate cuticles with each use. The results are clear… softer and healthier-looking cuticles for better-looking nails and a manicure that’s just as fierce as you! Put your clippers away and treat yourself to perfectly manicured cuticles every time.

Key Ingredients:

• Irish Moss (Carrageenan Extract) helps soften the cuticle
• Potassium Hydroxide gently exfoliates cuticle

Benefit: Gently remove dry, overgrown cuticles in minutes & reveal softer and healthier-looking cuticles over time—no clipping required!

Finish & Coverage: 

• Coverage: Clear / Non-coating (treatment step, not colour)
• Finish: Invisible, natural nail finish (no added shine or pigment)

Why It’s Different

• Waterless Manicure: No need to rinse—perfect for at-home or on-the-go use
• Targeted Exfoliation: Works like skincare for your nails, not a harsh remover
• Professional-Level Results: Tackles even stubborn, overgrown cuticles
• Works Your Way: Use as a quick prep or leave on longer for a deeper treatment

Feel Good Beauty:

• Always Cruelty-Free
• Vegan
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Nail serum that helps reduce dry time for a quick, flawless manicure. Accelerate lacquer dry time and help prevent nicks and smudges with our P.D. Quick Dry Conditioning Drops! This best selling dry oil nail serum helps reduce dry time for a quicker manicure after applying the drops to nails after lacquer application. Formulated with conditioning Rosehip Oil, an indulgent source of Vitamin E with antioxidant properties, these quick dry drops help to hydrate cuticles and protect nails for a quicker manicure. The travel-friendly design is perfect to use at the end of every manicure and pedicure so you can show off your fabulous nails in no time!

Key Ingredient: Rosehip Seed Oil (conditions nails)

Benefit: Accelerate nail lacquer dry time and help prevent nicks and colour smudges with this conditioning dry oil nail serum.

Colour: Clear

Coverage & Finish: Clear

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free and Vegan

Prep your nails for a professional-looking, at-home manicure with this premium Signature 2-in-1 Glass Cuticle Pusher. The pointed tip of this 2-in-1 Cuticle Perfector is perfectly designed for cleaning the underside of your nails and the beveled end is ideal for pushing cuticles back for the appearance of longer and healthier-looking nails. Reusable design makes it environmentally friendly. Protective velvet pouch included for easy, on-the-go manicure prep.

Key Ingredient: Durable glass

Benefit: Preps nails for a professional-looking at-home manicure. The pointed tip of this 2-in-1 Cuticle Perfector is perfectly designed for cleaning the underside of your nails and the beveled end is ideal for pushing cuticles back for the appearance of longer and healthier-looking nails.

Feel Good Beauty:

• Always Cruelty-Free

Give dry, brittle nails a much-needed break from polish, gel and acrylics and give your manicure the skin-loving, skincare benefits of this tinted Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent nail colour and 10-FREE nail treatment formula gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices.  

Enriched with skin-pampering ingredients and a unique technology-based encapsulated nail care complex of hydrolyzed vegetable proteins, Acai, Tea Tree Oil, Arginine and Vitamin E that help keep nails strong and healthy looking, this 10-Free, multitasking butter LONDON tinted nail preserver acts like a second-skin, delivering continuous, all-day nourishment to dry, brittle nails. Put your manicure and pedicure on the right-track for a healthier look. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid tinted nail treatment formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry brittle nails and locks in moisture), Hydrolyzed Keratin (helps strengthen nails), Arginine (helps prevent nail breakage), Diamond Powder (brightens), Calcium (helps strengthen nails) & Bamboo Extract (helps promote stronger nails and prevent breakage and peeling for healthier-looking nails)

Benefit: Nourish, strengthen and rejuvenate the look of dry, brittle nails, lock-in moisture to prevent nail peeling & strengthen weak damaged nails while adding a playful pop of posh translucent colour

Colour: Strawberry Rhubarb (sheer pink)

Coverage & Finish: Sheer coverage with a pink translucent finish

Feel Good Beauty:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas.

Based on real results:

96% of participants agreed Nails appeared to look more rejuvenated.*

89% of participants agreed Nails appeared to be stronger.*

93% of participants agreed Nails appeared more moisturized.*

93% of participants agreed Nails appeared brighter looking.*

86% of participants agreed Nails appeared to have less breakage.*

96% of participants agreed Nails appeared to look smoother.*

89% of participants agreed Nails appeared to have enhanced growth due to less breakage.*

96% of participants said they saw an improvement in the look of his or her nails.*

96% of participants said their nails look and feel healthier after use.*

93% of participants said their nails felt protected.*

96% of participants would recommend this product to a friend.*

*Results based on a 10-day perception study with 30 participants. Individual results may vary.

Say goodbye to yesterday’s stubborn nail polish and glitter in one easy step with the new and improved dual-sided butter LONDON Nail Scrubbers. Intensely saturated and easy-to-use, this set of 10 large 2-in-1 nail prep and nail polish remover wipes prep and condition your nails for your next flawless manicure or pedicure with ease. One side is soft, while the other side is textured to gently remove more stubborn nail polish and nail glitter from all ten nails. The vitamin-enriched nail polish remover formula hydrates and nourishes nails and cuticles with conditioning Vitamin E and soothing Aloe to prep nails for their next perfectly polished look. These durable, individually wrapped wipes remove polish in a single swipe without fraying or tearing, making them perfect for travel or at-home care.

**Do not flush Nail Scrubber Wipes

Key Ingredient: Vitamin E (hydrates and nourishes nails and cuticles) & Aloe (preps nails)

Benefit: Easily remove stubborn nail polish & glitter nail polish from all 10 nails with just one swipe of the new and improved dual-textured nail polish remover wipe (pack of 10) and prep nails with a boost of Vitamin E and Aloe. Remove and prep in one step!

Feel Good Beauty:

• Always Cruelty-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Customers Say:

Customers find these nail polish remover pads effective at removing color street nails and appreciate their gentle scrubbing action that's better than cotton balls. The pads are easy to use and convenient for travel, leaving nails looking healthier after use. Customers like that they have no harsh smell as well.

Prepare to be revved up by our award-winning, high-quality Horse Power Nail Rescue Basecoat. This powerful, good-for-nails butter LONDON basecoat is infused with Horsetail Extract, Biotin, along with fortifying Vitamin B and Calcium to help transform, restore and rescue damaged, weak nails. The Strengthening & Restoring Basecoat protects both healthy and brittle nails against future damage and prevent nail breakage.  

Key Ingredient:

• Horsetail Extract: Helps support stronger, healthier-looking nails and promotes the appearance of healthy nail growth.

Benefit: Helps support healthy-looking nail growth, reduce the look of damage, and protect weak, brittle nails from future breakage. Creates a protective base layer that helps prevent staining and keeps nails looking stronger over time.

Finish & Coverage: 

• Coverage: Sheer 
• Finish: Clear, glossy 

Why It's Different

• Protection from the First Coat: Helps defend against staining, splitting, peeling, and breakage before colour even goes on.
• Built for Nails That Need Extra Muscle: Helps reinforce weak, brittle nails while supporting a healthier-looking appearance.
• Strengthening Treatment + Basecoat: More than a manicure prep step, Horse Power helps support stronger-looking nails while creating the ideal foundation for colour.