Celebrate every moment in style with the Season’s Everything Nail Lacquer Kit — a chic 6-piece collection of Pure Colour 21X shades made for the holiday season and beyond. Featuring Boozy Chocolate, Afters, Dusk in Devon, Bang On!, Steady On, and Smashing!, this versatile lineup has the perfect mix of cozy neutrals, rich tones, and festive hues to complement every look. From elegant evenings to everyday polish, this set has a shade for every mood and moment. Make this season your most stylish yet!

Set Includes: Mini Her Majesty’s Red + Mini London Fog

Vicariously explore the energetic streets of Soho with Soho Society—a 2-Piece Mini Patent Shine 10X Nail Lacquer Set featuring a true red crème and a soft stormy blue crème. Our signature Patent Shine 10X good-for-you nail formula is proven to promote brighter, stronger, healthier-looking nails. Flaunt a nail colour fit for a queen with a true red nail lacquer in Her Majesty or shine through the gloom with London Fog in a blue that is fit for any weather! The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. 

Key Ingredient: Shock Resisting Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Her Majesty’s Red: true red crème, Mini London Fog: soft stormy blue crème

Coverage & Finish: Patent Shine 10X Nail Lacquer: Gel-like cushion finish & shine

Feel Good Beauty:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas

Bring the sparkle this season with the Holiday Sparkles Nail Lacquer Kit — a dazzling 6-piece collection of Pure Colour 21X shades, perfect for every festive occasion. Featuring a mix of iconic and NEW shades, Knees Up, Bubbly Rose, Sassy Lassie, All Hail the Queen, Frozen Loch, and Branwen’s Pearls, this set delivers everything from bold metallics to soft shimmers and timeless neutrals. Whether you’re dressing up for a holiday soirée or adding a hint of shine to your everyday look, there’s a shade for every celebration. Find your sparkle this holiday season!

Bring summer to your fingertips with the Summertime Vibes Set, a curated collection of Pure Colour 21X shades made for sunny days, golden hour moments, and everything in between. From the dreamy lavender tones of English Lavender and the soft, fresh finish of Posh Petal, to the playful warmth of Sweets and Trout Pout, this collection captures the best of the season. Add a pop of sky-inspired colour with Bluebird Day and the luminous sunset glow of Lady Luminous for a manicure wardrobe that’s bright, effortless, and ready for wherever summer takes you. Featuring Pure Colour 21X’s fast-drying, gel-like formula with a glossy finish and nail-loving ingredients, each shade delivers vibrant colour with a polished, salon-inspired look.

Add a playful pop of colour to your nails with the Spring Candy 6-Piece Nail
Lacquer Set. From the cheerful lavender of Bloomsbury to the soft, flirty Posh
Petal, make a bold statement with Smashing! red, shimmer with the iridescent
Branwen’s Pearls, embrace cool elegance with Frozen Loch, and finish with the
sweet fun of Fruit Machine. Six irresistible shades, each as bright and cheerful
as spring itself—perfect for mixing, matching, and celebrating every mood.

Show off stage worthy lashes and cue the drama with SOHO Show. Our Lengthening Tube Mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length and definition and long-lasting flexible wear. The short, tightly packed bristles get close to the root of even the shortest lashes for ultra-black, megawatt colour that pops! The luxe conditioning formula is infused with Biotin, Shea Butter and Panthenol to promote healthy lash growth and help restore shine. Removes easily with warm water. Smudge and smear proof. No makeup remover needed!

Key Ingredients:

Shea Butter (conditions and soothes lashes), Castor Seed Oil (helps improve the appearance of eyelashes), Panthenol ( helps strengthen and restore shine), Biotin (promotes healthy lash growth and helps prevent lash fallout), Sodium Hyaluronate (conditions lashes)

Benefit: Adds length and definition to lashes with long-lasting flexible wear

Feel Good Beauty:

• Fragrance Free, Talc Free, Sulfate Free, Soy Free, and Mineral Oil Free
• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free

Based on real results:

• 100% of participants agree that their lashes were significantly lengthened.
• 100% of participants agree that their lashes were significantly thickened.
• 100% of participants agreed that this mascara stayed put all day with little to no flaking.
• 100% of participants with recorded responses agree that the thin, precise brush helped coat each lash evenly.
• 100% of participants agreed that removing this mascara was an easy, gentle process.
• 100% of participants with recorded responses agree this mascara lasted throughout a 16+hour day.

*Results based on a one-use & removal perception study with 31 participants. Individual results may vary.

The Butter Beauty Mix Grab Bag is a surprise assortment of fan-favourite beauty essentials, bundled together. Each bag includes a curated mix of eye, lip, and complexion products—perfect for refreshing your routine, discovering new must-haves, or gifting a little glam.

Level up your eyelashes with Power Up All Day Wear Mascara for instant length, dramatic curl and added definition to individual lashes with long-lasting 8-hour wear. The creamy, oil-free water-resistant formula is infused with hydrating Jojoba Extract to soften and hydrate lashes while making them appear thicker and more volumized without clumping, smudging, or flaking. The dual-purpose curved mascara brush has micro-combs for precise application and soft-flex bristles to help lengthen the look of eyelashes for a naturally eye catching look.

Key Ingredients: Jojoba Extract (softens and hydrates eyelashes), Specialized Polymer (reduces smudging and flaking)

Benefit:

Delivers length and dramatic curl with long-lasting, flexible 8-hour wear

Colour: Black

Coverage & Finish: Water-resistant formula coats lashes with a matte black finish

Feel Good Beauty:

• Gluten Free
• Paraben Free
• Always Cruelty Free