Meet your new favourite holiday duo. Merry Mischief pairs two Pure Colour 21X nail lacquers, Smashing! and Cotton Buds, for effortlessly festive nails that take you from cosy nights in to the most glamorous holiday parties.

Bring the sparkle this season with the Holiday Sparkles Nail Lacquer Kit — a dazzling 6-piece collection of Pure Colour 21X shades, perfect for every festive occasion. Featuring a mix of iconic and NEW shades, Knees Up, Bubbly Rose, Sassy Lassie, All Hail the Queen, Frozen Loch, and Branwen’s Pearls, this set delivers everything from bold metallics to soft shimmers and timeless neutrals. Whether you’re dressing up for a holiday soirée or adding a hint of shine to your everyday look, there’s a shade for every celebration. Find your sparkle this holiday season!

Bring summer to your fingertips with the Summertime Vibes Set, a curated collection of Pure Colour 21X shades made for sunny days, golden hour moments, and everything in between. From the dreamy lavender tones of English Lavender and the soft, fresh finish of Posh Petal, to the playful warmth of Sweets and Trout Pout, this collection captures the best of the season. Add a pop of sky-inspired colour with Bluebird Day and the luminous sunset glow of Lady Luminous for a manicure wardrobe that’s bright, effortless, and ready for wherever summer takes you. Featuring Pure Colour 21X’s fast-drying, gel-like formula with a glossy finish and nail-loving ingredients, each shade delivers vibrant colour with a polished, salon-inspired look.

Set Includes: Royal Emerald and Steady On! Mini Patent Shine 10X Nail Lacquer

Keep Calm and Steady On! with this jewel-toned 2-Piece Mini Patent Shine 10X Nail Lacquer Set. Named after the Imperial Crown, which symbolizes the sovereignty of the monarch and rests under an armed guard in the Jewel House at the Tower of London, this luxe set features Royal Emerald, a deep metallic green, and Steady On!, a cool nude crème nail lacquer hue for perfectly royal nail looks. Our signature Patent Shine 10X good-for-you nail formula is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. 

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails) 

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant 

Colour: Royal Emerald (deep metallic green); Steady On! (cool nude crème) 

Coverage & Finish: Gel-like cushion finish & shine 

Feel Good Beauty:  

• Gluten-Free & Always Cruelty Free 
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas 

Show off stage worthy lashes and cue the drama with SOHO Show. Our Lengthening Tube Mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length and definition and long-lasting flexible wear. The short, tightly packed bristles get close to the root of even the shortest lashes for ultra-black, megawatt colour that pops! The luxe conditioning formula is infused with Biotin, Shea Butter and Panthenol to promote healthy lash growth and help restore shine. Removes easily with warm water. Smudge and smear proof. No makeup remover needed!

Key Ingredients:

Shea Butter (conditions and soothes lashes), Castor Seed Oil (helps improve the appearance of eyelashes), Panthenol ( helps strengthen and restore shine), Biotin (promotes healthy lash growth and helps prevent lash fallout), Sodium Hyaluronate (conditions lashes)

Benefit: Adds length and definition to lashes with long-lasting flexible wear

Feel Good Beauty:

• Fragrance Free, Talc Free, Sulfate Free, Soy Free, and Mineral Oil Free
• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free

Based on real results:

• 100% of participants agree that their lashes were significantly lengthened.
• 100% of participants agree that their lashes were significantly thickened.
• 100% of participants agreed that this mascara stayed put all day with little to no flaking.
• 100% of participants with recorded responses agree that the thin, precise brush helped coat each lash evenly.
• 100% of participants agreed that removing this mascara was an easy, gentle process.
• 100% of participants with recorded responses agree this mascara lasted throughout a 16+hour day.

*Results based on a one-use & removal perception study with 31 participants. Individual results may vary.

Celebrate every moment in style with the Season’s Everything Nail Lacquer Kit — a chic 6-piece collection of Pure Colour 21X shades made for the holiday season and beyond. Featuring Boozy Chocolate, Afters, Dusk in Devon, Bang On!, Steady On, and Smashing!, this versatile lineup has the perfect mix of cozy neutrals, rich tones, and festive hues to complement every look. From elegant evenings to everyday polish, this set has a shade for every mood and moment. Make this season your most stylish yet!

Kit Includes:

• 3-Piece Nail Art Tools Set (Dual-Ended Dotter Tool, Stippling Brush, Clean Up Brush)
• Signature Nail Clippers Premium Stainless Steel Tool
• Luxe Zip Up Reusable Portfolio

Build your own nail portfolio and bring the nail salon experience with you wherever you go with our Signature Nail Care Kit, a luxe zip-up portfolio carry-all. Treat and care for your nails with this Professional Tools and Portfolio that comes with a professional 3-Piece Nail Art Tools Set to help you create easy nail art looks, as well as our Signature Nail Clippers to help keep nails prim and proper. The rest of the slots in the nail care kit are totally customizable and can be filled with premium butter LONDON nail products of your choosing to build your own personalized DIY nail kit. The possibilities are endless! Whether you fill your nail care kit with Nail Scrubbers, bestselling nail treatments, cuticle care or your favourite 10-Free Patent Shine 10X Nail Lacquer hues, this Signature Nail Care Kit has spots for all your go-to nail care products for your own custom nail kit for at-home and travel manicure needs.

Key Ingredient: Signature Nail Clippers: Premium, Durable Stainless Steel

Benefit: Store all your nail care essentials in a luxe zip-up portfolio carry-all kit

Feel Good Beauty: Always Cruelty-Free

Set Includes: Mini Her Majesty’s Red + Mini London Fog

Vicariously explore the energetic streets of Soho with Soho Society—a 2-Piece Mini Patent Shine 10X Nail Lacquer Set featuring a true red crème and a soft stormy blue crème. Our signature Patent Shine 10X good-for-you nail formula is proven to promote brighter, stronger, healthier-looking nails. Flaunt a nail colour fit for a queen with a true red nail lacquer in Her Majesty or shine through the gloom with London Fog in a blue that is fit for any weather! The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. 

Key Ingredient: Shock Resisting Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Her Majesty’s Red: true red crème, Mini London Fog: soft stormy blue crème

Coverage & Finish: Patent Shine 10X Nail Lacquer: Gel-like cushion finish & shine

Feel Good Beauty:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas