Set Includes: Mini Her Majesty’s Red + Mini London Fog

Vicariously explore the energetic streets of Soho with Soho Society—a 2-Piece Mini Patent Shine 10X Nail Lacquer Set featuring a true red crème and a soft stormy blue crème. Our signature Patent Shine 10X good-for-you nail formula is proven to promote brighter, stronger, healthier-looking nails. Flaunt a nail colour fit for a queen with a true red nail lacquer in Her Majesty or shine through the gloom with London Fog in a blue that is fit for any weather! The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. 

Key Ingredient: Shock Resisting Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Her Majesty’s Red: true red crème, Mini London Fog: soft stormy blue crème

Coverage & Finish: Patent Shine 10X Nail Lacquer: Gel-like cushion finish & shine

Feel Good Beauty:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas

Meet Blush Crush—your go-to duo for effortlessly coordinated colour from face to fingertips. This limited-edition PÜR Minerals x butter LONDON set pairs the Silky Tint Creamy Multitasking Stick with Nail Blush Restorative Treatment for a look that feels fresh, modern, and polished. Designed to work seamlessly together, these buildable, skin-loving formulas enhance natural radiance across cheeks, lips, and nails. Available in perfectly paired Peach and Berry shades, Blush Crush makes it easy to create a cohesive, everyday look—anytime, anywhere.

Key Ingredients:

• Nail Blush: Hibiscus Extract (conditions and nourishes nails), Patented Hexanal (supports stronger, healthier-looking nails), Buckwheat Seed Extract (improves nail resilience).
• Silky Tint: Shea Butter and natural oils (creamy, blendable texture), Vitamin E (protects against environmental damage), Hyaluronic Acid (maintains moisture balance), Jojoba Oil (nourishes and conditions skin), Plant-based emollients (create a dewy, natural finish), Antioxidants (protect skin throughout wear), Palmitoyl Tripeptide-1 (supports smoother-looking skin).

Benefit:
Blush Crush delivers multitasking colour that effortlessly enhances your cheeks, lips, and nails in one go. The clean, skincare-infused formulas nourish skin and nails while providing a buildable, radiant flush, making it easy to achieve a natural, polished look wherever you are. Travel-friendly and giftable, this kit is perfect for every skin tone, every age, and every beauty routine, giving you effortless glow and healthy-looking nails and skin anytime, anywhere.

Finish & Coverage:

• Coverage: Buildable colour that layers from a soft flush to a more polished, coordinated look across cheeks, lips, and nails
• Finish: Soft, radiant satin finish that enhances the natural look of skin and nails

Size:

• Silky Tint Creamy Multitasking Stick: 0.21 oz / 6 g
• Nail Blush Restorative Treatment: 0.3 fl. oz. / 9 mL

About Nail Blush Restorative Treatment
Meet Nail Blush Restorative Treatment—your go-to for naturally polished nails with built-in care. This first-of-its-kind colour + care hybrid delivers a soft, healthy-looking flush while helping support stronger, more resilient nails over time. Designed as a treatment you will actually want to wear, the lightweight, breathable formula glides on effortlessly for a sheer hint of colour or builds with additional coats for a more refined, polished finish. The forgiving texture makes application simple, whether you are new to at-home manicures or looking for an easy everyday upgrade. Powered by effective actives like Hibiscus Extract, patented Hexanal, and Buckwheat Seed Extract, Nail Blush helps improve the look of weak or overworked nails, especially those recovering from gels, acrylics, or frequent polish wear. Rather than covering nails, it works to enhance their natural appearance while supporting overall nail health.

About Silky Tint Creamy Multitasking Stick
PÜR Minerals Silky Tint Creamy Multitasking Stick is a skincare-infused colour stick designed for cheeks and complexion, delivering a soft, natural flush with effortless blendability. The creamy formula glides on smoothly for targeted application and blends seamlessly into skin for a radiant, second-skin finish. Formulated with skin-loving ingredients including peptides, Sodium Hyaluronate for hydration, Shea Butter and Mango Seed Butter to nourish, and Vitamin E to help protect, it supports a smooth, healthy-looking complexion while adding buildable colour.

Celebrate every moment in style with the Season’s Everything Nail Lacquer Kit — a chic 6-piece collection of Pure Colour 21X shades made for the holiday season and beyond. Featuring Boozy Chocolate, Afters, Dusk in Devon, Bang On!, Steady On, and Smashing!, this versatile lineup has the perfect mix of cozy neutrals, rich tones, and festive hues to complement every look. From elegant evenings to everyday polish, this set has a shade for every mood and moment. Make this season your most stylish yet!

Bring the sparkle this season with the Holiday Sparkles Nail Lacquer Kit — a dazzling 6-piece collection of Pure Colour 21X shades, perfect for every festive occasion. Featuring a mix of iconic and NEW shades, Knees Up, Bubbly Rose, Sassy Lassie, All Hail the Queen, Frozen Loch, and Branwen’s Pearls, this set delivers everything from bold metallics to soft shimmers and timeless neutrals. Whether you’re dressing up for a holiday soirée or adding a hint of shine to your everyday look, there’s a shade for every celebration. Find your sparkle this holiday season!

Add a playful pop of colour to your nails with the Spring Candy 6-Piece Nail
Lacquer Set. From the cheerful lavender of Bloomsbury to the soft, flirty Posh
Petal, make a bold statement with Smashing! red, shimmer with the iridescent
Branwen’s Pearls, embrace cool elegance with Frozen Loch, and finish with the
sweet fun of Fruit Machine. Six irresistible shades, each as bright and cheerful
as spring itself—perfect for mixing, matching, and celebrating every mood.

Bring summer to your fingertips with the Summertime Vibes Set, a curated collection of Pure Colour 21X shades made for sunny days, golden hour moments, and everything in between. From the dreamy lavender tones of English Lavender and the soft, fresh finish of Posh Petal, to the playful warmth of Sweets and Trout Pout, this collection captures the best of the season. Add a pop of sky-inspired colour with Bluebird Day and the luminous sunset glow of Lady Luminous for a manicure wardrobe that’s bright, effortless, and ready for wherever summer takes you. Featuring Pure Colour 21X’s fast-drying, gel-like formula with a glossy finish and nail-loving ingredients, each shade delivers vibrant colour with a polished, salon-inspired look.

The Butter Beauty Mix Grab Bag is a surprise assortment of fan-favourite beauty essentials, bundled together. Each bag includes a curated mix of eye, lip, and complexion products—perfect for refreshing your routine, discovering new must-haves, or gifting a little glam.

Show off stage worthy lashes and cue the drama with SOHO Show. Our Lengthening Tube Mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length and definition and long-lasting flexible wear. The short, tightly packed bristles get close to the root of even the shortest lashes for ultra-black, megawatt colour that pops! The luxe conditioning formula is infused with Biotin, Shea Butter and Panthenol to promote healthy lash growth and help restore shine. Removes easily with warm water. Smudge and smear proof. No makeup remover needed!

Key Ingredients:

Shea Butter (conditions and soothes lashes), Castor Seed Oil (helps improve the appearance of eyelashes), Panthenol ( helps strengthen and restore shine), Biotin (promotes healthy lash growth and helps prevent lash fallout), Sodium Hyaluronate (conditions lashes)

Benefit: Adds length and definition to lashes with long-lasting flexible wear

Feel Good Beauty:

• Fragrance Free, Talc Free, Sulfate Free, Soy Free, and Mineral Oil Free
• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free

Based on real results:

• 100% of participants agree that their lashes were significantly lengthened.
• 100% of participants agree that their lashes were significantly thickened.
• 100% of participants agreed that this mascara stayed put all day with little to no flaking.
• 100% of participants with recorded responses agree that the thin, precise brush helped coat each lash evenly.
• 100% of participants agreed that removing this mascara was an easy, gentle process.
• 100% of participants with recorded responses agree this mascara lasted throughout a 16+hour day.

*Results based on a one-use & removal perception study with 31 participants. Individual results may vary.