New! Power Up All Day Wear Mascara

New! Power Up All Day Wear Mascara
New! Power Up All Day Wear Mascara
New! Power Up All Day Wear Mascara
This mascara delivers length and dramatic curl with long-lasting, flexible 8-hour wear
SKU: 921321010

Availability: In stock

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Level up your eyelash game for all day lashes! butter LONDON Power Up All Day Wear Mascara instantly delivers length, dramatic curl and definition to individual lashes with long-lasting, flexible 8-hour wear. The creamy, oil-free water-resistant formula is infused with hydrating Jojoba Extract, so eyelashes appear thicker and more volumized without clumping, smudging or flaking. 

The multi-functional, lash-catching, curved brush features micro-combs to reach even the smallest lashes while soft-flex bristles create a 360 degree panoramic effect… it’s naturally eye catching.

• Longwear (8+ hours of wear)
• Oil Free – 100% safe for lash extensions
• Creamy, water-resistant formula with comfortable flexible wear
• Unique nourishing wax blend delivers instant length, dramatic curl & definition
• Infused with Jojoba Extract to soften & hydrate eyelashes, so they appear thicker and more volumized over time
• Specialized Polymer reduces smudging and flaking
• Dual-Purpose curved mascara brush has micro-combs for precise application and soft-flex bristles stretch & lengthen the look of eyelashes
• Gluten Free, Paraben Free, Always Cruelty Free Key Claims:
• Long wear (8+ hours of wear)
• 84% of women thought their lashes looked instantly amplified
• 84% of women agree that this mascara is “weather-proof”
• No clumping, smudging or flaking
• 95% of women found their lashes felt hydrated and soft, even after they removed makeup
How to Use

How to use

Apply Power Up All Day Wear Mascara from base of lash to tip, wiggling through individual lashes as you comb through. Use an oil-based makeup remover or a lash extension approved lash shampoo to remove Power Up All Day Wear Mascara from lashes.


Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Jojoba Esters, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Glycerin, Synthetic Wax, Stearic Acid, Palmitic Acid, Isostearic Acid, Aminomethyl Propanediol, Acacia Senegal Gum, Phenoxyethanol, Caprylyl Glycol, Hydroxyethylcellulose, Butylene Glycol, Sodium Laureth - 12 Sulfate, Myristic Acid, Arachidic Acid, Behenic Acid, C11-15 Pareth-7, Oleic Acid, Potassium Sorbate, Tetrasodium EDTA, Tocopherol, CI 77499 (Iron Oxides)

Customer Reviews

This is amazing my eyelashes are beautiful with one coat. Review by Shonnett
Just tried this mascara today I had received it in my boxycharm and just got around to it. This is amazing my eyelashes are beautiful with just one coat. Definitely a winner for me check the price so I will be able to repurchase (Posted on 8/13/2019)
No Clumps! Review by Boxycharm subscriber
I am not one too be picky with a mascara or notice any really difference between them, but i obviously didn't know what i was missing! This is so buildable and doesn't clump up your eyelashes at all! I love it! (Posted on 7/23/2019)
Amazing Review by Sam
I absolutely love this mascara! You can layer it without it getting all clumpy and it provides length AND volume! My new favorite. (Posted on 7/17/2019)
LOVE This for all day Review by butter London Customer
This is a fabulous mascara for holding curl and length all day long! I love that this is an oil-based formula and perfect for all day wear. No flaking here. Love it (Posted on 7/14/2019)
I love this mascara Review by butter London Customer
I received this in my Boxycharm, and at first I wasn't thrilled because of the wand.. oh my goodness was I surprised when I finally tried it!!! This mascara is officially my new favorite!!! I seriously would have never given it a second thought because of (Posted on 7/14/2019)
Amazing Review by butter London Customer
I got this in my April Boxycharm and it is my new favorite mascara! I love it so much and it does everything it claims to do and so much more (Posted on 7/14/2019)
Wow!!! Review by butter London Customer
This mascara rocks y'all!!! (Posted on 7/14/2019)
Poor Formula Review by butter London Customer
I reviewed this mascara in my boxycharm.If you are looking for a mascara that may be, nourishing? This is your mascara. With that being said, it never truly dries and that is what is most concerning. Literally you can grab your eyelashes and they feel as (Posted on 7/14/2019)
Fantastic! Review by butter London Customer
I was given this product as a gift to try. It's super creamy and soft.. glides on and has really long lasting wear. I love the fact that it's buildable. One stroke for length and an added stroke for volume. Tip, since it;s so creamy, let it dry down just (Posted on 7/14/2019)
All Day Curl Hold Review by butter London Customer
This mascara is wonderful! It helps to keep my lashes curled all day which is great because they usually fall flat about halfway through. They are long and defined with this mascara which is the best way they can be! (Posted on 7/14/2019)

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