It’s prime time you added a primer into your beauty routine. We’re chuffed to bits about our butter LONDON LumiMatte Cool Blue Blurring Primer. This blurring primer goes on sheer for all skin tones, instantly blurring the appearance of pores and helping to create a dewy skin glow look for flawless-looking makeup application or a simple skin care base for those minimalist makeup-free days. This luminous, silky makeup primer joins the butter LONDON LumiMatte Collection, which features concealer, powder and the signature LumiMatte Skin Tint—which is neither a concealer nor a tinted moisturizer, but rather a buildable tint that helps provide second-skin coverage. Just as some refer to makeup as the armor that helps them face the day ahead, the LumiMatte Collection is designed not only to help you create the perfect makeup look, but also to help protect skin from daily environmental stressors it faces, like pollution—whether on High Street, the tube or in your flat. Our Cool Blue Blurring Primer is infused with luxurious skin care ingredients like Vitamin E, Sodium Hyaluronate and Trehalose to pamper the complexion, helping to hydrate and protect skin for a more radiant-looking complexion.