Bring summer to your fingertips with the Summertime Vibes Set, a curated collection of Pure Colour 21X shades made for sunny days, golden hour moments, and everything in between. From the dreamy lavender tones of English Lavender and the soft, fresh finish of Posh Petal, to the playful warmth of Sweets and Trout Pout, this collection captures the best of the season. Add a pop of sky-inspired colour with Bluebird Day and the luminous sunset glow of Lady Luminous for a manicure wardrobe that’s bright, effortless, and ready for wherever summer takes you. Featuring Pure Colour 21X’s fast-drying, gel-like formula with a glossy finish and nail-loving ingredients, each shade delivers vibrant colour with a polished, salon-inspired look.

Meet Nail Blush Restorative Treatment—your new go-to for naturally polished nails with built-in care. This first-of-its-kind colour + care hybrid is powered by a proprietary restorative treatment technology designed to help strengthen and support your natural nail while delivering a soft, healthy-looking flush of colour. Created as a treatment you’ll actually want to wear, Nail Blush glides on effortlessly for a sheer hint of colour or builds with additional coats for a more polished finish, allowing you to customize your look while still prioritizing nail health. The breathable, forgiving formula makes application simple—even for those new to at-home nail care—while delivering the restorative benefits of targeted treatment technology. Powered by effective actives like Hibiscus Extract, patented Hexanal, and Buckwheat Seed Extract, Nail Blush helps support stronger, healthier-looking nails over time and is especially ideal for nails recovering from gels, acrylics, or frequent polish wear. Rather than simply covering nails, Nail Blush works to improve their overall condition while enhancing their natural appearance, creating a naturally perfected look that never feels heavy or overdone and makes it easy to maintain healthy-looking, polished nails every day. Care, colour, and restorative technology—thoughtfully combined into one modern nail essential.

Ingredients:

• Hibiscus Extract (Hibiscus sabdariffa) and Buckwheat Seed Extract (Polygonum fagopyrum) help strengthen nails and support recovery from damage and breakage
• Vitamin E (Tocopherol) delivers lightweight hydration to help condition nails and improve overall appearance
• Patented Hexanal helps reinforce keratin structure while supporting the repair of brittle, weakened nails
• A blend of conditioning and plant-derived ingredients helps improve the look and feel of overworked nails

Benefits:

• Strengthens and supports natural nails over time with continued use
• Sheer, buildable colour delivers a customizable, naturally polished look
• Helps improve the appearance of weak, brittle, or overworked nails
• Infused with targeted actives to support nail health while you wear it
• Easy-to-apply formula glides on smoothly for streak-free, effortless results
• Creates a healthy-looking, radiant finish without complicated routines

Finish & Coverage:

• Coverage: Sheer, buildable coverage that layers from a subtle flush to a more polished look.
• Finish: Soft, radiant satin finish that enhances the natural look of nails.

Dual-sided design with a beveled end to gently push cuticles and a pointed tip for precise cleanup and detailing.

Celebrate every moment in style with the Season’s Everything Nail Lacquer Kit — a chic 6-piece collection of Pure Colour 21X shades made for the holiday season and beyond. Featuring Boozy Chocolate, Afters, Dusk in Devon, Bang On!, Steady On, and Smashing!, this versatile lineup has the perfect mix of cozy neutrals, rich tones, and festive hues to complement every look. From elegant evenings to everyday polish, this set has a shade for every mood and moment. Make this season your most stylish yet!

Bring the sparkle this season with the Holiday Sparkles Nail Lacquer Kit — a dazzling 6-piece collection of Pure Colour 21X shades, perfect for every festive occasion. Featuring a mix of iconic and NEW shades, Knees Up, Bubbly Rose, Sassy Lassie, All Hail the Queen, Frozen Loch, and Branwen’s Pearls, this set delivers everything from bold metallics to soft shimmers and timeless neutrals. Whether you’re dressing up for a holiday soirée or adding a hint of shine to your everyday look, there’s a shade for every celebration. Find your sparkle this holiday season!

The Butter Nail Mix Grab Bag is a curated bundle featuring four of butter LONDON's nail essentials, packaged together. Each set includes everything you need for fast-drying, flawless, and fun manicures—from prep to polish. Perfect for refreshing your nail routine, discovering new favourites, or treating yourself to an easy at-home mani upgrade.

The Butter Beauty Mix Grab Bag is a surprise assortment of fan-favourite beauty essentials, bundled together. Each bag includes a curated mix of eye, lip, and complexion products—perfect for refreshing your routine, discovering new must-haves, or gifting a little glam.

A high-performance, gel-like polish powered by Shock Resistant Polymer Technology that delivers up to 10 days of chip-resistant wear, brilliant shine, and stronger, healthier-looking nails.