Pucker up and Double Up your beauty routine with a fuller, more voluptuous looking pout with this creamy Plush Rush Tinted Lip Treatment. This berry lip balm coats lips in a sheer wash of colour with a cushiony feel that is positively indulgent. Formulated with Murumuru Seed Butter, Shea Butter and Castor Seed Oil, Plush Rush Lip Tint features a unique outer and inner layer that seamlessly work together to deliver a rush of conditioning lip hydration. Antioxidants and a plumping complex help promote smoother, fuller-looking lips as the inner core delivers a luxurious cooling effect that is oh-so pampering. Tint your lip with this deeply conditioning lip balm that drenches your pout in a stay-true colour.

Key Ingredient: Plumping Complex (helps promote firmer, fuller-looking lips), Murumuru Seed Butter (hydrates lips for intense moisture), Shea Butter (conditions and smoothes the look of lips), Castor Seed Oil (moisturizes and conditions the lips)

Benefit: Conditions, soothes and moisturizes while coating lips in a sheer pop of colour

Colour: Double Up: Berry

Coverage & Finish: Natural, sheer colour with a satin finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben-Free

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft beige butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of soft beige color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Sepia Tan: Soft beige

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Create the perfect canvas for spring-ready nails with nothing but Good Vibes. A soft sage crème, this posh butter LONDON nail lacquer features our Patent Shine 10X good-for-you nail formula that is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resistance Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. Radiant Curing hardens and dries polish with the ease of natural light. From beachy nails to a British brunch, use the unique dense, curved brush applicator which hugs nails for flawless, full-colour coverage that coat nails brilliantly after the first coat.

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Good Vibes: soft sage crème

Coverage & Finish: Full coverage with 1 coat and gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free
• 10-Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail formulas

Complete your look and beauty routine with butter LONDON LumiMatte Blurring Finishing & Setting Powder. Featuring a luminous, yet mattifying finish that blurs the look of imperfections, this vegan, multitasking translucent powder is formulated with clinically-proven hydrating and brightening ingredients that lock in moisture and help brighten for a more even-looking skin tone. The super fine pearl formula weightlessly glides over skin without settling into fine lines and wrinkles for an instantly illuminated and smoother-looking complexion.

Delivering light coverage with a barely-there, sheer tint for fair to deep skin tones, LumiMatte powder flawlessly finishes and sets makeup. The matching LumiMatte Finishing and Setting Powder Brush fits perfectly into the unique inner cap design to easily disperse powder onto the brush hairs and remove excess powder for an even, mess-free application that leaves a picture-perfect finish.

**Results based on a clinical study and evaluation on a key ingredient in the formula. Individual results may vary.

Award Winning: Hello Giggles 2020 Beauty Crush Award for Best Expert-Recommended Setting Powder

Key Ingredient: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration)

Proven Results: After 14 days of using the Skin Brightening Complex, women stated that their skin appeared more luminous and more uniform in colour.* After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots.*

Benefit: A weightless 2-in-1 setting and finishing translucent powder in subtly tinted shades that blurs the look of imperfections, glides over fine lines and wrinkles, moisturizes and brightens the appearance for long-lasting makeup application and a photo-finish complexion with a natural-looking finish

Colour: Medium/Tan 

Coverage & Finish: Sheer coverage with a luminous matte finish

Feel Good Beauty :

• Always Cruelty-Free
• Gluten-Free & Vegan
• Oil-Free

Perk up and beautify dry, brittle, peeling and breaking nails with this all-in-one Sheer Wisdom Nail Tinted Moisturizer. Formulated with a blend of skin-pampering ingredients, this technology-based, hybrid nail treatment helps revive, strengthen and prevent breakage as it coats nails with a barely there, sheer latte tint with warm tones that shines beautifully. Available in a range of five natural shades to compliment every skin tone.

Put your manicure and pedicure on the right-track for a healthier look. Each Nail Tinted Moisturizer features our much-loved, good-for-nails, multi-purpose formula. Plus, it’s enriched with a Revolutionary Micro Smart Active Technology, which delivers a controlled release of ingredients to lock in moisture and deliver a healthy dose of hydration which helps repair the look of nails over time!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry, brittle nails and locks in moisture), Keratin (helps strengthen nails) & Arginine (helps prevent nail breakage)

Benefit: Revitalize dry brittle nails, lock-in moisture to prevent nail peeling & strengthen weak, damaged nails

Colour: Medium (a sheer latte with warm tones)

Coverage & Finish: Sheer coverage with a glossy finish

Feel Good Beauty:

• Always Cruelty-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This rich brown eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresh, youthful look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Maplewood: Rich Brown

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Create dreamy seasonal manicure looks that are perfectly posh with Upgraded Neutrals. This latest butter LONDON Fall 2024 Patent Shine 10X Nail Lacquer Extension includes an olive green crème that’s a warm Winter essential. Oxford Moss is a deep warm green that adds a touch of sophistication that goes beyond your average manicure. Formulated with our signature skincare-infused Patent Shine 10X good-for-your nails formula that’s proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear.

10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas

Give dry, brittle nails a much-needed break from polish, gel and acrylics and give your manicure the skin-loving, skincare benefits of this bestselling Mini Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent nail colour and 10-Free nail treatment formula gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices. 

Enriched with skin-pampering ingredients and a unique technology-based encapsulated nail care complex of hydrolyzed vegetable proteins, Tea Tree Oil, Calcium, Arginine and Vitamin E that help keep nails strong and healthy looking, this 10-Free, multitasking butter LONDON nail preserver acts like a second-skin, delivering continuous, all-day nourishment to dry, brittle nails. Put your manicure and pedicure on the right-track for a healthier look. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry brittle nails and locks in moisture), Hydrolyzed Keratin (helps strengthen nails), Arginine (helps prevent nail breakage), Diamond Powder (brightens), Bamboo Extract (helps promote stronger nails and prevent breakage and peeling for healthier-looking nails) 

Highlighted Ingredient: Olive Oil (helps strengthen nails)

Benefit: Nourish, strengthen and rejuvenate the look of dry, brittle nails, lock-in moisture to prevent nail peeling & strengthen weak damaged nails while adding a playful pop of posh translucent colour

Colour: Bramley Apple (sheer teal)

We Care:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas. 

Coverage & Finish: Sheer coverage with a sheer teal translucent finish

Based on real results:

96% of participants agreed Nails appeared to look more rejuvenated.*

89% of participants agreed Nails appeared to be stronger.*

93% of participants agreed Nails appeared more moisturized.*

93% of participants agreed Nails appeared brighter looking.*

86% of participants agreed Nails appeared to have less breakage.*

96% of participants agreed Nails appeared to look smoother.*

89% of participants agreed Nails appeared to have enhanced growth due to less breakage.*

96% of participants said they saw an improvement in the look of his or her nails.*

96% of participants said their nails look and feel healthier after use.*

93% of participants said their nails felt protected.*

96% of participants would recommend this product to a friend.*

*Results based on a 10-day perception study with 30 participants. Individual results may vary.

Complete your look and beauty routine with butter LONDON LumiMatte Blurring Finishing & Setting Powder. Featuring a luminous, yet mattifying finish that blurs the look of imperfections, this vegan, multitasking translucent powder is formulated with clinically-proven hydrating and brightening ingredients that lock in moisture and help brighten for a more even-looking skin tone. The super fine pearl formula weightlessly glides over skin without settling into fine lines and wrinkles for an instantly illuminated and smoother-looking complexion.

Delivering light coverage with a barely-there, sheer tint for fair to deep skin tones, LumiMatte powder flawlessly finishes and sets makeup. The matching LumiMatte Finishing and Setting Powder Brush fits perfectly into the unique inner cap design to easily disperse powder onto the brush hairs and remove excess powder for an even, mess-free application that leaves a picture-perfect finish.

**Results based on a clinical study and evaluation on a key ingredient in the formula. Individual results may vary.

Award Winning: Hello Giggles 2020 Beauty Crush Award for Best Expert-Recommended Setting Powder

Key Ingredient: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless-looking skin and acts as a skin-conditioning agent to provide long-lasting hydration)

Proven Results: After 14 days of using the Skin Brightening Complex, women stated that their skin appeared more luminous and more uniform in colour.* After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots.*

Benefit: A weightless 2-in-1 setting and finishing translucent powder in subtly tinted shades that blurs the look of imperfections, glides over fine lines and wrinkles, moisturizes and brightens the appearance for long-lasting makeup application and a photo-finish complexion with a natural-looking finish

Colour: Porcelain/Light

Coverage & Finish: Sheer coverage with a luminous matte finish

Feel Good Beauty :

• Always Cruelty-Free
• Gluten-Free & Vegan
• Oil-Free