Prepare to be revved up by our award-winning, high-quality Horse Power Nail Rescue Basecoat. This powerful, good-for-nails butter LONDON basecoat is infused with Horsetail Extract, Biotin, along with fortifying Vitamin B and Calcium to help transform, restore and rescue damaged, weak nails. The Strengthening & Restoring Basecoat protects both healthy and brittle nails against future damage and prevent nail breakage. 

Key Ingredient: Horsetail Extract (promotes healthy nail growth), Biotin (promotes healthy nail growth) & Vitamin B and Calcium (promotes stronger nails)

Benefit: Promote healthy nail growth, prevent nail staining, help restore & rescue damaged nails and protect them from future damage

Colour: Clear

Coverage & Finish: Sheer coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Extend the life of your manicure and revamp any look with this ultra-glossy, high-performance butter LONDON top coat formulated with nail-pampering UV protection to lock in nail polish colour and prevent fading. Created with a 10-Free, good-for-you formula, our quick-drying, chip-resistant superstar top coat goes on smoothly and leaves your nails with a brilliant high shine, smudge-free, luxury nail finish. Wear Hardwear Shine UV Topcoat alone or over a colour—it’s a long-wearing manicure must-have for a polished, nail-salon look that’s easy to achieve from home!

Benefit: Help prevent nail polish chipping & smudging with added UV protection that helps prevent fading for radiant colour that lasts 

Colour: Clear

Coverage & Finish: Sheer coverage with a glossy finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Start your mani and pedi off right with the fast-drying power of the butter LONDON Nail Foundation Priming Basecoat. Prep and prime nails with this top-quality base coat that acts as a protective layer to help fill in nail ridges, prevent nail stains and lock polish onto the nail for an even application. With a 10-Free, Feel Good Beauty formula that is powered by Horsetail Extract and Hydrolyzed Silk, this Priming Basecoat helps strengthen the look of nails while supporting healthy nail growth. Get one step closer to nails that appear stronger and smoother while extending the life of your manicure… because no one has time for chipped nails.

Key Ingredient: Horsetail Extract (helps strengthen the look of nails) and Hydrolyzed Silk (helps encourage healthy nail growth)

Benefit: Helps support stronger-looking nails, fills in ridges and lock polish into place to help prevent peeling or chipping

Colour & Finish: Sheer, nude coverage with a matte finish

Feel Good Beauty:

• Always Cruelty-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Embody wealth, good fortune, excitement, enthusiasm, remembrance and hope with the enticing butter LONDON Spring 2022 Extension that celebrates the 60s pop art movement: Dream On! This dreamy nail shade extension carefully fuses fashion with art laying a delicate balance for a new season of expression. Go into the wild with Empire Red. This rich poppy flower red crème features subtle hints of gold. Connected to the Royal British Legion, a charity created by veterans of World War One, they say that the red poppy represents remembrance and hope, encouraging you to Dream On. Infused with skin-loving nail care ingredients, this life-inspired butter LONDON nail lacquer features our Patent Shine 10X good-for-you nail formula that is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. The unique dense, curved brush applicator hugs nails for flawless, full-colour coverage that coats nails brilliantly. The durable ergonomic cap helps steady the hand, making it easier to get an artfully posh manicure.

Key Ingredient: Shock Resisting Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Empire Red: Rich poppy flower red crème with hints of gold

The red poppy flower is connected to the Royal British Legion, a charity created by veterans of World War One. They say that the red poppy represents remembrance and hope.

Coverage & Finish: Gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10-Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Shine through the gloom with this soft stormy blue crème nail lacquer that is fit for any weather! From glamorous looks to weekend brunch, this butter LONDON Mini Patent Shine 10X Nail Lacquer adds a posh and polished nail look to every occasion—no matter how sophisticated or casual. Featuring our Patent Shine 10X good-for-nail formula, this brilliant butter LONDON nail lacquer is proven to help promote brighter, stronger, and healthier-looking nails. The patented Shock Resistance Polymer Technology delivers a gel-like finish with undeniable shine, while the Radiant Curing help harden and dry polish with the ease of natural light. Achieve full-coverage colour in one simple swipe with the butter LONDON unique brush applicator—a dense, curved applicator that hugs nails for flawless-looking colour with up to 10 days of wear!

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: London Fog: a soft stormy blue crème

Coverage & Finish: Gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This rich brown eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresh, youthful look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Maplewood: Rich Brown

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Give dry, brittle nails a much-needed break from polish, gel and acrylics and give your manicure the skin-loving, skincare benefits of this bestselling Mini Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent nail colour and 10-Free nail treatment formula gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices. 

Enriched with skin-pampering ingredients and a unique technology-based encapsulated nail care complex of hydrolyzed vegetable proteins, Tea Tree Oil, Calcium, Arginine and Vitamin E that help keep nails strong and healthy looking, this 10-Free, multitasking butter LONDON nail preserver acts like a second-skin, delivering continuous, all-day nourishment to dry, brittle nails. Put your manicure and pedicure on the right-track for a healthier look. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry brittle nails and locks in moisture), Hydrolyzed Keratin (helps strengthen nails), Arginine (helps prevent nail breakage), Diamond Powder (brightens), Bamboo Extract (helps promote stronger nails and prevent breakage and peeling for healthier-looking nails) 

Highlighted Ingredient: Olive Oil (helps strengthen nails)

Benefit: Nourish, strengthen and rejuvenate the look of dry, brittle nails, lock-in moisture to prevent nail peeling & strengthen weak damaged nails while adding a playful pop of posh translucent colour

Colour: Bramley Apple (sheer teal)

We Care:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas. 

Coverage & Finish: Sheer coverage with a sheer teal translucent finish

Based on real results:

96% of participants agreed Nails appeared to look more rejuvenated.*

89% of participants agreed Nails appeared to be stronger.*

93% of participants agreed Nails appeared more moisturized.*

93% of participants agreed Nails appeared brighter looking.*

86% of participants agreed Nails appeared to have less breakage.*

96% of participants agreed Nails appeared to look smoother.*

89% of participants agreed Nails appeared to have enhanced growth due to less breakage.*

96% of participants said they saw an improvement in the look of his or her nails.*

96% of participants said their nails look and feel healthier after use.*

93% of participants said their nails felt protected.*

96% of participants would recommend this product to a friend.*

*Results based on a 10-day perception study with 30 participants. Individual results may vary.