Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft vanilla butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance eyeshadow pigments that transform into a light powder for a crease-free natural wash of soft vanilla eyeshadow color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Buttercream: Soft vanilla

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Give dry, brittle nails a much-needed break from polish, gel and acrylics and give your manicure the skin-loving, skincare benefits of this bestselling Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent nail colour and 10-Free nail treatment formula gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices. 

Enriched with skin-pampering ingredients and a unique technology-based encapsulated nail care complex of hydrolyzed vegetable proteins, Tea Tree Oil, Calcium, Arginine and Vitamin E that help keep nails strong and healthy looking, this 10-Free, multitasking butter LONDON nail preserver acts like a second-skin, delivering continuous, all-day nourishment to dry, brittle nails. Put your manicure and pedicure on the right-track for a healthier look. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry brittle nails and locks in moisture), Hydrolyzed Keratin (helps strengthen nails), Arginine (helps prevent nail breakage), Diamond Powder (brightens), Bamboo Extract (helps promote stronger nails and prevent breakage and peeling for healthier-looking nails) 

Highlighted Ingredient: Olive Oil (helps strengthen nails)

Benefit: Nourish, strengthen and rejuvenate the look of dry, brittle nails, lock-in moisture to prevent nail peeling & strengthen weak damaged nails while adding a playful pop of posh translucent colour

Colour: Bramley Apple (sheer teal)

Coverage & Finish: Sheer coverage with a sheer teal translucent finish

Feel Good Beauty:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas. 

Based on real results:

96% of participants agreed Nails appeared to look more rejuvenated.*

89% of participants agreed Nails appeared to be stronger.*

93% of participants agreed Nails appeared more moisturized.*

93% of participants agreed Nails appeared brighter looking.*

86% of participants agreed Nails appeared to have less breakage.*

96% of participants agreed Nails appeared to look smoother.*

89% of participants agreed Nails appeared to have enhanced growth due to less breakage.*

96% of participants said they saw an improvement in the look of his or her nails.*

96% of participants said their nails look and feel healthier after use.*

93% of participants said their nails felt protected.*

96% of participants would recommend this product to a friend.*

*Results based on a 10-day perception study with 30 participants. Individual results may vary.

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft beige butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of soft beige color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Sepia Tan: Soft beige

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Celebrate the 60’s pop art movement with the butter LONDON Dream On collection! Embody good fortune, wealth, excitement, enthusiasm, hope and remembrance with this dreamy colour extension that carefully fuses fashion with art for a new season of expression. Grab their attention with Pop Orange. With a bright colour like biting into a juicy tangerine, Pop Orange is the perfect balance between yellow and red. This energetic colour exudes feelings of excitement, enthusiasm and warmth, encouraging you to Dream On. Infused with skin-loving nail care ingredients, this life-inspired butter LONDON nail lacquer features our Patent Shine 10X good-for-your nails formula that is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. The unique dense, curved brush applicator hugs nails for flawless, full-colour coverage that coats nails brilliantly. The durable ergonomic cap helps steady the hand, making it easier to get an artfully posh manicure.

Key Ingredient: Shock Resisting Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Pop Orange: Light tangerine crème

Consisting of the perfect balance between yellow and red, this energetic colour exudes feelings of excitement, enthusiasm and warmth.

Coverage & Finish: Full coverage with 1 coat and gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10-Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Indulge in self-care, anywhere with the uber-rich hydration of Extra Whip Deluxe Mini! Formulated with moisture-locking ingredients like Shea and Cocoa Seed Butter, this quick-dry butter LONDON hand and foot treatment helps reduce the appearance of lines, wrinkles and age spots for visibly smoother, firmer-looking hands and feet. The soft pink hue and luxe, spa-like champagne scent of this hand and foot crème helps create a sense of a perfect me-time experience.

Key Ingredients: Shea and Cocoa Seed Butter (help provide a hydrating and nutrient-rich barrier on the skin and restore balance to dry skin), Niacinamide (brightens the look of age spots and discoloration), Caffeine (firms the appearance of skin)

Benefit: Leaves skin feeling softer and smoother

Mini Size: (1 oz)

Feel Good Beauty:

• Gluten-Free, Vegan-Friendly & Always Cruelty-Free
• Formulated without parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan.

Pro Tip: A little goes a long way. One squirt of the cream, a pea size amount for each hand and foot, is all that is needed to treat both hands or feet. The travel-size packaging is the perfect size to throw in a bag and have with you at any time.

Paint your lips with a brilliantly bright coral pink lipstick in Delighted! Plush Rush Lipstick delivers captivating colour with a cushiony, velvety texture that helps plump the look of lips for a fuller, more voluptuous-looking pout. Accentuate lip curves with this brilliantly smooth and creamy formula that feels like a posh pillow top on your lips. Featuring a chic lipstick tube with a sleek magnetic cap, this moisturizing lipstick can be easily tossed into a wallet, purse or bag for every girl on-the-go!

Benefit: Plumps the look of lips for a more defined, hydrated pout

Colour: Delighted: a coral pink crème

Coverage & Finish: High pigment coverage with a satin finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free
• Gluten-Free

Experience a rush of lip decadence with our ultra-shiny, pout-perfecting lip gloss. Delivering a plush cushion feel, our luxurious gloss delivers smoother, fuller and more voluptuous lips leaving a lasting tingling sensation.

• Brilliant Shine and Cushiony Feel
• Plumping Complex improves lip texture with a visible impact on lip shape. Also provides an anti-aging/anti-sagging effect.
• 100% of women saw an immediate increase in lip fullness.
• 96% of women had smoother lips.

Experience a rush of lip decadence with our ultra-shiny, pout-perfecting lip gloss. Delivering a plush cushion feel, our luxurious gloss delivers smoother, fuller and more voluptuous lips leaving a lasting tingling sensation.

• Brilliant Shine and Cushiony Feel
• Plumping Complex improves lip texture with a visible impact on lip shape. Also provides an anti-aging/anti-sagging effect.
• 100% of women saw an immediate increase in lip fullness.
• 96% of women had smoother lips.

How to Use: Start in the center of the lips and blend outward. Can be worn alone or with your favorite lipstick