Coat your nails in a dusty, mauve crème hue that is as rich as the name implies—Toff! From glamorous looks to weekend brunch, this best selling butter LONDON Mini Patent Shine 10X Nail Lacquer adds a posh and polished nail look to every occasion—no matter how sophisticated or casual. Featuring our Patent Shine 10X good-for-nail formula, this brilliant butter LONDON nail lacquer staple is proven to help promote brighter, stronger, and healthier-looking nails. The patented Shock Resistance Polymer Technology delivers a gel-like finish with undeniable shine, while the Radiant Curing help harden and dry polish with the ease of natural light. Achieve full-coverage colour in one simple swipe with the butter LONDON unique brush applicator—a dense, curved applicator that hugs nails for flawless colour with up to 10 days of wear!

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Toff: a dusty mauve crème

Coverage & Finish: Full coverage with 1 coat and gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft vanilla butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance eyeshadow pigments that transform into a light powder for a crease-free natural wash of soft vanilla eyeshadow color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Buttercream: Soft vanilla

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Shine through the gloom with this soft stormy blue crème nail lacquer that is fit for any weather! From glamorous looks to weekend brunch, this butter LONDON Mini Patent Shine 10X Nail Lacquer adds a posh and polished nail look to every occasion—no matter how sophisticated or casual. Featuring our Patent Shine 10X good-for-nail formula, this brilliant butter LONDON nail lacquer is proven to help promote brighter, stronger, and healthier-looking nails. The patented Shock Resistance Polymer Technology delivers a gel-like finish with undeniable shine, while the Radiant Curing help harden and dry polish with the ease of natural light. Achieve full-coverage colour in one simple swipe with the butter LONDON unique brush applicator—a dense, curved applicator that hugs nails for flawless-looking colour with up to 10 days of wear!

Key Ingredient: Shock Resistant Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: London Fog: a soft stormy blue crème

Coverage & Finish: Gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Show off stage worthy lashes and cue the drama with SOHO Show. Our Lengthening Tube Mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length and definition and long-lasting flexible wear. The short, tightly packed bristles get close to the root of even the shortest lashes for ultra-black, megawatt colour that pops! The luxe conditioning formula is infused with Biotin, Shea Butter and Panthenol to promote healthy lash growth and help restore shine. Removes easily with warm water. Smudge and smear proof. No makeup remover needed!

Key Ingredients:

Shea Butter (conditions and soothes lashes), Castor Seed Oil (helps improve the appearance of eyelashes), Panthenol ( helps strengthen and restore shine), Biotin (promotes healthy lash growth and helps prevent lash fallout), Sodium Hyaluronate (conditions lashes)

Benefit: Adds length and definition to lashes with long-lasting flexible wear

Feel Good Beauty:

• Fragrance Free, Talc Free, Sulfate Free, Soy Free, and Mineral Oil Free
• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free

Based on real results:

• 100% of participants agree that their lashes were significantly lengthened.
• 100% of participants agree that their lashes were significantly thickened.
• 100% of participants agreed that this mascara stayed put all day with little to no flaking.
• 100% of participants with recorded responses agree that the thin, precise brush helped coat each lash evenly.
• 100% of participants agreed that removing this mascara was an easy, gentle process.
• 100% of participants with recorded responses agree this mascara lasted throughout a 16+hour day.

*Results based on a one-use & removal perception study with 31 participants. Individual results may vary.

Give dry, brittle nails a much-needed break from polish, gel and acrylics and give your manicure the skin-loving, skincare benefits of this bestselling Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent nail colour and 10-Free nail treatment formula gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices. 

Enriched with skin-pampering ingredients and a unique technology-based encapsulated nail care complex of hydrolyzed vegetable proteins, Tea Tree Oil, Calcium, Arginine and Vitamin E that help keep nails strong and healthy looking, this 10-Free, multitasking butter LONDON nail preserver acts like a second-skin, delivering continuous, all-day nourishment to dry, brittle nails. Put your manicure and pedicure on the right-track for a healthier look. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry brittle nails and locks in moisture), Hydrolyzed Keratin (helps strengthen nails), Arginine (helps prevent nail breakage), Diamond Powder (brightens), Bamboo Extract (helps promote stronger nails and prevent breakage and peeling for healthier-looking nails) 

Highlighted Ingredient: Olive Oil (helps strengthen nails)

Benefit: Nourish, strengthen and rejuvenate the look of dry, brittle nails, lock-in moisture to prevent nail peeling & strengthen weak damaged nails while adding a playful pop of posh translucent colour

Colour: Bramley Apple (sheer teal)

Coverage & Finish: Sheer coverage with a sheer teal translucent finish

Feel Good Beauty:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas. 

Based on real results:

96% of participants agreed Nails appeared to look more rejuvenated.*

89% of participants agreed Nails appeared to be stronger.*

93% of participants agreed Nails appeared more moisturized.*

93% of participants agreed Nails appeared brighter looking.*

86% of participants agreed Nails appeared to have less breakage.*

96% of participants agreed Nails appeared to look smoother.*

89% of participants agreed Nails appeared to have enhanced growth due to less breakage.*

96% of participants said they saw an improvement in the look of his or her nails.*

96% of participants said their nails look and feel healthier after use.*

93% of participants said their nails felt protected.*

96% of participants would recommend this product to a friend.*

*Results based on a 10-day perception study with 30 participants. Individual results may vary.

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft beige butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of soft beige color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Sepia Tan: Soft beige

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This rich brown eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresh, youthful look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Maplewood: Rich Brown

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Give dry, brittle nails a much-needed break from polish, gel and acrylics and give your manicure the skin-loving, skincare benefits of this bestselling Mini Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent nail colour and 10-Free nail treatment formula gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices. 

Enriched with skin-pampering ingredients and a unique technology-based encapsulated nail care complex of hydrolyzed vegetable proteins, Tea Tree Oil, Calcium, Arginine and Vitamin E that help keep nails strong and healthy looking, this 10-Free, multitasking butter LONDON nail preserver acts like a second-skin, delivering continuous, all-day nourishment to dry, brittle nails. Put your manicure and pedicure on the right-track for a healthier look. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry brittle nails and locks in moisture), Hydrolyzed Keratin (helps strengthen nails), Arginine (helps prevent nail breakage), Diamond Powder (brightens), Bamboo Extract (helps promote stronger nails and prevent breakage and peeling for healthier-looking nails) 

Highlighted Ingredient: Olive Oil (helps strengthen nails)

Benefit: Nourish, strengthen and rejuvenate the look of dry, brittle nails, lock-in moisture to prevent nail peeling & strengthen weak damaged nails while adding a playful pop of posh translucent colour

Colour: Bramley Apple (sheer teal)

We Care:

• Gluten-Free, Vegan & Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas. 

Coverage & Finish: Sheer coverage with a sheer teal translucent finish

Based on real results:

96% of participants agreed Nails appeared to look more rejuvenated.*

89% of participants agreed Nails appeared to be stronger.*

93% of participants agreed Nails appeared more moisturized.*

93% of participants agreed Nails appeared brighter looking.*

86% of participants agreed Nails appeared to have less breakage.*

96% of participants agreed Nails appeared to look smoother.*

89% of participants agreed Nails appeared to have enhanced growth due to less breakage.*

96% of participants said they saw an improvement in the look of his or her nails.*

96% of participants said their nails look and feel healthier after use.*

93% of participants said their nails felt protected.*

96% of participants would recommend this product to a friend.*

*Results based on a 10-day perception study with 30 participants. Individual results may vary.