Enjoy lush, plumped lips with our lightweight Plush Rush Satin Matte Lipstick. This creamy, long-wearing formula provides a soft, demi matte finish leaving lips looking smooth and nourished.

• Bold Matte Color and Creamy/Cushiony Feel
• Plumping Complex moisturizes lips and makes them firmer, smoother, and better defined
• Light champagne scent
• No Feathering or Bleeding
• 100% of women experienced an immediate increase in lip fullness
• 18% increase of lip moisture immediately and 16% increase over time
• Lipstick tube with magnetic cap, conveniently locking in color and great for tossing in your bag
• Gluten free and vegan

Steal the spotlight with an electric violet lipstick in Exclamation! Plush Rush Lipstick delivers captivating colour with a cushiony, velvety texture that helps plump the look of lips for a fuller, more voluptuous-looking pout. Accentuate lip curves with this brilliantly smooth and creamy formula that feels like a posh pillow top on your lips. Featuring a chic lipstick tube with a sleek magnetic cap, this moisturizing lipstick can be easily tossed into a wallet, purse or bag for every girl on-the-go!

Benefit: Plumps the look of lips for a more defined, hydrated pout

Colour: Exclamation: an electric violet crème

Coverage & Finish: High pigment coverage with a satin finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free
• Gluten-Free

Instantly perfect the skin’s appearance and look like the best version of you with LumiMatte Blurring Skin Tint. Not a foundation, but rather a skin perfector, this butter LONDON skin tint features a blend of skin-loving ingredients that deliver all-day hydration and enhance the skin’s appearance with one velvety smooth swoop that’s universally flattering. The blend of clinically-proven ingredients lock in moisture and help brighten the appearance of uneven skin tone over time, while super fine pearls provide the look of instant illumination.

Delivering light to medium coverage with a barely-there, sheer tint for fair to deep skin with cool or neutral undertones, LumiMatte Blurring Skin Tint flawlessly blurs the appearance of imperfections, lines and pores. The whipped formula glides on effortlessly for a luminous matte finish that exudes that coveted, all-natural, no makeup, makeup look that every girl (or guy) craves.

**Results based on a clinical study and evaluation on a key ingredient in the formula. Individual results may vary.

Key Ingredient: Skin Brightening Complex derived from natural ingredients (visibly reduces the appearance of uneven skin tone, brightens overall skin tone for a more uniform, radiant-looking complexion, evens texture for the look of healthier, flawless looking skin and acts as a skin-conditioning agent to provide long-lasting hydration)

Proven Results: After 14 days of using the Skin Brightening Complex, women stated that their skin appeared more luminous and more uniform in colour.* After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots.*

Benefit: Light-as-air, whipped formula effortlessly glides on and blurs the appearance of imperfections, uneven skin tone, lines and pores with flawless, light-to-medium coverage

Colour: Universally flattering colour in 4 natural, flexible shades (fair to deep skin with cool or neutral undertones)

Coverage & Finish: Light-to-medium coverage with a luminous matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free & Vegan
• Oil-Free
• Fragrance-Free

Show off stage worthy lashes and cue the drama with SOHO Show. Our Lengthening Tube Mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length and definition and long-lasting flexible wear. The short, tightly packed bristles get close to the root of even the shortest lashes for ultra-black, megawatt colour that pops! The luxe conditioning formula is infused with Biotin, Shea Butter and Panthenol to promote healthy lash growth and help restore shine. Removes easily with warm water. Smudge and smear proof. No makeup remover needed!

Key Ingredients:

Shea Butter (conditions and soothes lashes), Castor Seed Oil (helps improve the appearance of eyelashes), Panthenol ( helps strengthen and restore shine), Biotin (promotes healthy lash growth and helps prevent lash fallout), Sodium Hyaluronate (conditions lashes)

Benefit: Adds length and definition to lashes with long-lasting flexible wear

Feel Good Beauty:

• Fragrance Free, Talc Free, Sulfate Free, Soy Free, and Mineral Oil Free
• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free

Based on real results:

• 100% of participants agree that their lashes were significantly lengthened.
• 100% of participants agree that their lashes were significantly thickened.
• 100% of participants agreed that this mascara stayed put all day with little to no flaking.
• 100% of participants with recorded responses agree that the thin, precise brush helped coat each lash evenly.
• 100% of participants agreed that removing this mascara was an easy, gentle process.
• 100% of participants with recorded responses agree this mascara lasted throughout a 16+hour day.

*Results based on a one-use & removal perception study with 31 participants. Individual results may vary.

Experience a rush of lip decadence with our ultra-shiny, pout-perfecting lip gloss. Delivering a plush cushion feel, our luxurious gloss delivers smoother, fuller and more voluptuous lips leaving a lasting tingling sensation.

• Brilliant Shine and Cushiony Feel
• Plumping Complex improves lip texture with a visible impact on lip shape. Also provides an anti-aging/anti-sagging effect.
• 100% of women saw an immediate increase in lip fullness.
• 96% of women had smoother lips.

How to Use: Start in the center of the lips and blend outward. Can be worn alone or with your favorite lipstick