Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft vanilla butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance eyeshadow pigments that transform into a light powder for a crease-free natural wash of soft vanilla eyeshadow color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Buttercream: Soft vanilla

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Define and shine in a sparkling navy eyeliner with the Glazen™ Lustrous Liner in Magnetic. With a soft metallic and long-wear finish, Glazen Lustrous Liner packs a precise, felt tip applicator that glides across the lash line with effortless precision. This weightless liquid liner is formulated with a Liquid Luster Complex that delivers an intense shine with eye-catching sparkle finish that helps make eyes pop. Add a twinkle to your eye looks with a dramatic wing or an ultra-fine line.

Key Ingredient: Liquid Luster Complex (adds an intense shine and radiant sparkle finish)

Benefit: This lightweight eyeliner adds a playful shimmer to any makeup look and features an ultra-fine felt tip applicator for an effortless, precise line

Colour: Magnetic: Sparkling navy

Coverage & Finish: Full coverage colour with a sparkling finish

Feel Good Beauty:

• Gluten-Free
• Always Cruelty-Free

Create a starry-eyed look with the velvety rich neutrals in the butter LONDON Glazen™ Smooth Silk Shadow Palette. Inspired by the best-selling Glazen Eye Gloss, this luminous eyeshadow palette blends buttery smooth and sophisticated shimmer with 7 wearable eyeshadow shades in a versatile array of neutral pressed powder hues. Formulated with an Encapsulated Pearl Suspension, this buildable and easy to blend eyeshadow coats the eyelid in a dazzling shimmer that appears to float on skin and glistens in the light. Craft a beautiful, show-stopping eye look or sweep on and go for an everyday soft shimmer that will light up your eyes!

Benefit: Velvety sheer to bold eyeshadow hues that create captivating eye looks with a silky texture and an ultra-buildable Feel Good Beauty formula that lasts!

Colour: Stargaze (sparkling cream), Moonbeam (sparkling taupe), Copper (sparking soft brown), Splendor (sparkling gray) , Smoky Quartz (sparkling soft black), Rose Gold (sparkling dusty pink), Satin Bronze (sparkling chocolate)

Coverage & Finish: One swipe sheer-to-medium coverage with an alluring shimmer finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben- Free

Perk up and beautify dry, brittle, peeling and breaking nails with this all-in-one Sheer Wisdom Nail Tinted Moisturizer. Formulated with a blend of skin-pampering ingredients, this technology-based, hybrid nail treatment helps revive, strengthen and prevent breakage as it coats nails with a barely there, a sheer caramel with neutral tones that shines beautifully. Available in a range of five natural shades to compliment every skin tone.

Put your manicure and pedicure on the right-track for a healthier look. Each Nail Tinted Moisturizer features our much-loved, good-for-nails, multi-purpose formula. Plus, it’s enriched with a Revolutionary Micro Smart Active Technology, which delivers a controlled release of ingredients to lock in moisture and deliver a healthy dose of hydration which helps repair the look of nails over time!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry, brittle nails and locks in moisture), Keratin (helps strengthen nails) & Arginine (helps prevent nail breakage)

Benefit: Revitalize dry brittle nails, lock-in moisture to prevent nail peeling & strengthen weak, damaged nails

Colour: Tan (a sheer caramel with neutral tones)

Coverage & Finish: Sheer coverage with a glossy finish

Feel Good Beauty:

• Always Cruelty-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Paint your lips with a brilliantly bright coral pink lipstick in Delighted! Plush Rush Lipstick delivers captivating colour with a cushiony, velvety texture that helps plump the look of lips for a fuller, more voluptuous-looking pout. Accentuate lip curves with this brilliantly smooth and creamy formula that feels like a posh pillow top on your lips. Featuring a chic lipstick tube with a sleek magnetic cap, this moisturizing lipstick can be easily tossed into a wallet, purse or bag for every girl on-the-go!

Benefit: Plumps the look of lips for a more defined, hydrated pout

Colour: Delighted: a coral pink crème

Coverage & Finish: High pigment coverage with a satin finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free
• Gluten-Free

Meet Glazen™ Lip Glaze—your go-to for high-shine, multi-dimensional lips with a modern, iridescent twist. This shimmering lip gloss delivers a sheer wash of chameleon sparkle that shifts beautifully in the light, creating a luminous, polished finish that never feels overdone. The smooth, cushiony formula glides effortlessly onto lips, delivering bold shine without any gritty texture, while helping lips feel soft, conditioned and comfortable throughout wear. Designed to be worn your way, Glazen™ Lip Glaze can be applied alone

Ingredients:

• Jojoba Oil (Simmondsia Chinensis Seed Oil) helps nourish and condition lips
• Avocado Oil (Persea Gratissima Oil) helps soften and protect
• Vitamin E (Tocopheryl Acetate) provides antioxidant care
• Olive Fruit Oil (Olea Europaea Fruit Oil) helps smooth and moisturize

Benefits:

• Delivers high-shine, multi-dimensional gloss
• Adds iridescent shimmer with a chameleon effect
• Smooth, non-gritty texture for comfortable wear
• Helps keep lips soft, conditioned, and nourished
• Wear alone or layer to enhance any lip look

Finish & Coverage:

• Coverage: Sheer
• Finish: Glossy, iridescent, multi-dimensional shine